Podcasts have become popular sources of entertainment and information in recent years, with millions of people tuning in to their favorite shows every day. Many podcasters appear on YouTube as it provides many opportunities to gain new listeners. This platform also has an effective monetization system that podcasters can utilize. But how do podcasts make money on YouTube? We will find that out in this article, along with answers to questions like does YouTube monetize podcast.
How do Podcasts Make Money on YouTube?
Now you might be thinking what has a podcast got to do with YouTube? What good is audio-based content for a visual platform? Well here’s a catch. Anything and everything can be sold in the market if you can just find the right market and the correct audience. It is natural to think that an audio podcast may not be a money maker on YouTube or has no business being there but that is where you are wrong.
YouTube is full of all kinds of videos. You have song videos or motivational videos where the audio is the main content and to go with it the lyrics of the content are used as a visual. So that would be one way you could make your podcast work on YouTube simply by creating a subtitle file to run with it.
Alternatively, you can also syndicate your show to YouTube. This means that you would just have to repurpose the podcast somewhat to make it fit the YouTube vibe. If the idea of writing down the podcast script and running it with a video does not entice you then you can simply opt for having a podcast cover art image stay on screen while the audio runs in the background.
Now back to the real question, how do podcasts make money on YouTube? Well, once you and your content are on YouTube there are more than one ways to start making money, especially through podcasts.
- You could have ads run before, after, or during your podcast, as is the case with almost any and every video on YouTube and you can make money from it.
- You can create a membership system on your page where you can release exclusive content for members from different tiers of membership all of whom have to pay you money if they wish to watch your content, a podcast in this case.
- You can sell merchandise to your subscribers through YouTube that is related to your content and that way you can make additional money.
- If you can attract YouTube premium members to watch your content, then you will score a portion of their subscription fee.
Does YouTube Monetize Podcast?
The question – does YouTube monetize podcast – is not appropriate. Instead, it is you that monetizes a podcast, or any content put on YouTube. The platform just has eligibility and requirements that need to be met by you to start earning. However, even without meeting YouTube’s recommended number of subscribers to start earning money, you could still make money from podcasts on YouTube by employing other ways.
We have mentioned above how do podcasts make money on YouTube and you could opt for any of those paths. More than 2 billion active users on YouTube are interested in coming across podcasts on the platform.
You can use YouTube as a platform to reach out to these many people and build your niche. You could make people buy stuff or even buy your content on YouTube. YouTube also provides you with data related to your channel that you can study and analyze to better understand your audience and dish out suitable content for them.
YouTube says that podcasts that have the narrator on screen get 2× more views and make up for the 80% of top-watched podcasts on YouTube. So it is you who monetizes your podcast and also helps in bringing more money to your channel.
Can Podcasts be Monetized on YouTube?
That is what we have been telling you so far. Any content put on YouTube can be monetized if you have a sizable audience or meet YouTube’s eligibility and requirements. Usually, YouTube needs you to be above the age of 18 or have a guardian above the age of 18 who can look after the payments.
You need to have a certain number of subscribers/viewers on your channel. If these basic requirements are met then you can monetize your content.
So can podcasts be monetized on YouTube? Yes, they can be. And how do you do that? You follow one of the paths mentioned above. You could alternatively also tie up with a certain brand and run their ads on your channel or advertise their products in your podcast or you could become an affiliate partner for them and share your link to their product in your podcast. This way you could earn money via your podcast.
Is it Worth Putting your Podcast on YouTube?
We saw above how do podcasts make money on YouTube but the question is it worth creating a channel on the platform to share podcasts? YouTube is a video-based platform and podcasts are audio-based content. So it is natural that you have this question in your mind because the equation doesn’t exactly work out well. But we have mentioned above how you could repurpose a podcast for YouTube and how you have a few options to go with when it comes to creating a background video for a podcast.
- Forget about the audio-video thing and then let’s look at the question, is it worth putting your podcast on YouTube?
- You have the option of making money from the content posted on the platform.
- Be it Spotify or Apple, YouTube beats both of these platforms when it comes to being the most popular place to listen to a podcast.
- You get a bigger reach and a newer and global audience that you can aim to attract to your channel.
- YouTube is one of its kind platform and no matter how many TikToks, Instagram reels, shorts, or whatever come and go, this platform continues to remain popular with the people.
- YouTube provides you with data that you can analyze and work on to improve your channel’s performance which can help your podcast quality to improve which is something that is not an option with other platforms.
That being said, it’s not as if there’s no downside to putting your podcast on YouTube. There are quite a few reasons to consider not putting a podcast out on YouTube but the benefits surely outdo the negatives. In the end, it is a choice for you to make but if you ask us if it is worth it or not then we would surely go with, yes, it is worth it.
Also Read: Top 10 Richest Podcasters
How Much do Podcasters Make on YouTube?
It is not exact math but on average, a person earns more per 1,000 views on a podcast than on a YouTube video. If you solely rely on YouTube views then that is surely the case, however, if you end up advertising products of various brands, selling merchandise, or putting up a subscription cost on your channel then you can make good money for a podcast on YouTube as well. Per 1,000 views podcasts can get you 18 to 50 dollars whereas YouTube is more likely to give away 2 to 10 dollars.
The earning on YouTube also depends on the kind of content you put out and podcast, although a popular category on YouTube you can expect them to fetch you money on the lower side which is 2 to 5 dollars per 1,000 views.
So a million views would get you something between 2 to 5k dollars on an estimate. So to answer the question of how much do podcasters make on YouTube, all that can be said is less than what they would make on a podcast website or otherwise.
Podcasts on YouTube generate revenue through various monetization strategies. By leveraging advertising, sponsorships, and merchandise sales, podcasts can monetize their content and generate income. These diverse revenue streams contribute to the financial sustainability of podcasts on the YouTube platform.