Job seekers and startups, finally your wait is over, as YourTribe helps startups attract job seekers through effective pitch decks. It offers Recruitment-as-a-Service, employer branding, AI candidate sourcing, and personalized job searches. Founded in 2021 by Deepak Subramanian, Shravan Kumar, and Varun Gopalakrishnan, the startup has raised Rs 4 crore in funding and generates revenue via marketing, referrals, and partnerships.
Finding Ikigai in Recruitment
In the final year of college, Deepak Subramanian had an ‘aha’ moment while helping friends with campus placements. This realization led him to discover his ikigai: connecting people with the right opportunities and assisting companies in building stellar teams. This newfound passion soon became a purpose-driven journey centered around recruitment.
“The thrill of connecting people with the right opportunities and helping companies build great teams gave me an unmatched sense of fulfillment. From that moment on, there was no looking back—recruitment became my passion, purpose, and my journey.” 
In 2017, this passion took a new direction, which was recruiting for startups. Unlike established corporations, startups need to sell their story to every candidate. Subramanian turned recruiter, created small, powerful 2-3 slide pitch decks about the startups to tackle this. These pitch decks soon became a secret weapon.
By 2020, they had been used in conversations with over 5,000 job seekers, evolving from a hiring tool into the foundation of a new product: YourTribe. Deepak Subramanian, along with Shravan Kumar and Varun Gopalakrishnan, started YourTribe in 2021. 
Inspiration?
“Honestly, I didn’t have a big, defining moment that pushed me into entrepreneurship. Deep down, I just felt that I would be a better entrepreneur than anything else. That quiet conviction was enough for me to take the leap, and I’ve been building ever since.”
Why YourTribe is the GOAT?
YourTribe is a platform designed to help startups tell their story, attract the right talent, and scale their teams efficiently. What started as a simple hiring hack is now revolutionizing the way startups hire and grow.
How is YourTribe out here solving the biggest startup headaches? Which is btw hiring the right talent without blowing the budget.
For Companies:
- High Cost & Inefficiency: Traditional recruiters? They charge like it’s going out of style, making hiring a total wallet-buster. YourTribe’s Recruitment-as-a-Service (RaaS) model is the glow-up you need fixed subscription fees that save startups up to 50%. Flexibility and scalability? Yep, got that, too.
- Employer Branding Struggles: Startups usually struggle with getting that brand clout. YourTribe helps companies craft a story so compelling they become the “it” place to work.
- Slow & Reactive Hiring: Traditional hiring is slower than buffering on dial-up. YourTribe uses AI-powered sourcing to hook startups up with pre-screened, top-tier candidates in no time, cutting down hiring time and levelling up success rates.
For Job Seekers:
- Lack of Information & Uncertainty: Many pros are skeptical about joining startups cause they’re worried about culture, stability, and growth. YourTribe gives the 411 on startups, their vibe, and career paths before you even apply.
- Access to the Right Opportunities: Job portals? More like job spam. YourTribe curates startup gigs based on your skills, career dreams, and cultural fit. Personalized job search FTW.
With YourTribe, they’re not just filling job positions; they’re redefining the future of startup hiring.
Even before becoming a product, YourTribe’s concept was put to the test. PowerPoint decks used to convince job seekers about startups became the ultimate proof of concept. These decks, which boosted conversion rates and hiring success, led to high engagement and repeat customers, proving that YourTribe was the real deal.
YourTribe reels in new customers by keeping a close eye on the startup scene for any fresh funding action. Companies that just snagged some cash and are ready to hire become prime targets. Plus, they’ve got connections with VCs, angel networks, incubators, and accelerators, making sure they’re plugged into the startup grid. This multi-channel hustle guarantees a steady flow of high-growth companies ready to level up their teams.
From Overwhelmed to Overachieving
The journey of turning a concept into YourTribe wasn’t without challenges. The first year as an entrepreneur was particularly overwhelming for Subramanian, especially for someone with a non-finance background. Navigating the world of accounting, finance, and economics felt foreign and daunting.
“Back then, YouTube tutorials weren’t a thing, and self-learning meant diving into books. So, I started small—I focused on understanding basic business terminologies, gradually moving on to financial concepts. Each new term I learned felt like unlocking a new level in a game, and slowly but surely, I started piecing things together. The journey was intimidating, yet exhilarating. That steep learning curve in year one didn’t break me; it built me—and laid the foundation for everything I do today.” 
With self-learning through books, each new term felt like unlocking a new level in a game. This steep learning curve, while intimidating, proved to be exhilarating and foundational for future success.
“I must especially thank my parents for allowing me to pursue my passion without hesitation. They have always stood by my decisions, giving me the freedom to carve my own path. My wife, Vidhya was also a pillar of strength. During tough times when things weren’t going my way, she helped me manage my emotions and stay grounded.”
Business Model: What Makes it Different?
YourTribe is all about that subscription vibe with Recruitment-as-a-Service (RaaS). It provides B2B services both online and offline and acquire new customers through strategical marketing, referrals, and partnerships. Startups can hire like pros without breaking the bank.
- RaaS Subscription Fees: Startups get hiring credits for the year like your fav streaming service but for hiring.
- Employer Branding Services: Custom pitch decks, career pages, and hiring campaigns think of it as a glow-up for your startup’s image.
- Matching Leads: Serving up a pool of candidates who check all the basic boxes like a swipe right, but for jobs.
- Qualified Leads: Pre-screened, high-intent candidates ready to dive into interviews these peeps are ready to roll.
- Attrition Shield Add-on: Extended replacement guarantees for an extra fee think of it as insurance for your new hires.
With a blend of AI-driven sourcing, epic employer branding, and scalable hiring solutions, YourTribe makes startup hiring cost-effective and seamless. It’s like having a personal hiring ninja in your back pocket.
“We acquire new customers by closely tracking the startup ecosystem for funding activity. When a company raises funding, it often enters a hiring phase—these startups become our top-of-the-funnel leads. Additionally, we partner with VCs, angel networks, incubators, and accelerators, leveraging their networks to connect with startups that need hiring support. This multi-channel approach ensures a steady pipeline of high-intent, fast-growing companies looking to scale their teams.”
Revenue Journey
Since launching, YourTribe’s revenue journey has been nothing short of lit. From scoring their first revenue in 2022, they’ve stacked up a lifetime revenue of 9.5 Crores. FY25 alone raked in 3.5 Crores—talk about levelling up! 😊
YourTribe recently raised 4 Crores at a 30 Crores valuation on “Startup Singam” (Tamil Shark Tank). This cash infusion is fueling their glow-up, driving even more growth and expansion. 
The Ultimate Glow-Up Fuel
Customer feedback has been the secret sauce to YourTribe’s epic growth. Honest insights and challenges from their squad of users have shaped and refined their offerings. Each convo is a golden chance to listen, learn, and upgrade. Staying awake to feedback has been key to continuously evolving and expanding the platform’s capabilities.
As YourTribe scales, they’re all about the glow-up. Presently, with a team of 27 people, the company is constantly innovating—pushing out their AI-driven hiring, broadening the marketplace, and supercharging employer branding solutions.
Mission: To become the go-to squad for startups, empowering founders with a smooth, efficient, and budget-friendly recruitment solution. They want to be the MVP of startup hiring! And trust us, they are soon about to be.
Vision: To become the leading hiring platform for startups, and revolutionize how they attract and hire talent, while enabling informed career choices for job seekers.
Common Myths About Running a Startup that Deepak Subramanian Encountered
| Myth | Fact |
| You need a groundbreaking idea to succeed. | Execution matters more than the idea. A simple, well-executed solution can outshine an untested big idea. |
| Being your own boss means freedom. | In reality, you answer to customers, investors, and your team—and work harder than ever. |
| Funding equals success. | Raising capital is just the start. Sustainable growth and profitability define long-term success. |
| Hiring is easy—people will come to you. | Attracting and retaining the right talent is one of the biggest challenges startups face. |
| Startups grow fast overnight. | Most success stories take years of persistence, failures, and iterations before real traction happens. |
In the words of Deepak, “The reality? Building a startup is a marathon, not a sprint.”
Key Takeaways
According to the founder of YourTribe, some top traits or skills of a founder are:
- Resilience – Startups are full of setbacks; the ability to bounce back is critical.
- Sales & Storytelling – Whether it’s pitching investors, hiring talent, or acquiring customers, the ability to sell a vision is essential.
- Execution Focus – Ideas are worthless without execution; great founders turn plans into action.
Follow their Journey: @YourTribe
