One start-up chose to change the script in the world of B2B commerce, where transactions are finalized through a catalog so thick as to be considered a college textbook and orders are written on paper like it was 1995. WizCommerce, a smart platform, is out to save wholesalers, distributors and manufacturers out of the wraps of archaic technology. And they aren’t only talking because they have already raised a cool $8 million in Series A funding to show it.
The Founders Who Had Enough of Spreadsheet Drama
WizCommerce was established in 2020 by Divyaanshu Makkar and Vikas Garg, and the type of start-up that does not merely create software but creates sanity. The two, both experienced in Bessemer Venture Partners, EY-Parthenon, and Zomato, were directly exposed to how unorganized B2B sales may become. Imagine spreadsheets, manual order-taking and portals that seem to have been developed in the dial-up internet era. They were aware that there is a way to do it better.
So, they built it.
What WizCommerce Actually Does (And Why It’s Lowkey Brilliant)
WizCommerce is the universal cheat code to B2B sales. It goes paperless for lead capture, orders, payments, inventory and invoices. Orders can be received by sales reps during trade shows, on-line, or in the field. The platform goes further to assist them in identifying the opportunities of upsell that they were unaware of. In the meantime, managers and business owners have access to more sophisticated analytics, which allow them to make data-driven, smarter decisions.
And the best part? It connects to your current ERP, CRM and accounting solutions just like it was created to do so. No more juggling five tabs and a headache. This is just simple, lean workflows that leave you wondering why you were content to do with less.
The Numbers That Prove It’s Not Just Hype
WizCommerce isn’t just talking the talk, it’s walking the walk in designer sneakers. The platform currently processes more than $100 million in annual GMV, serves over 700 sales reps, and reaches 300,000 buyers across categories like home décor, lighting, and general merchandise.
These aren’t just vanity stats, they’re receipts. WizCommerce is solving real problems for real businesses, and the numbers show it.
| Metric | Value |
| Annual GMV Processed | $100M+ |
| Active Sales Reps | 700+ |
| Buyers Served | 300,000+ |
| Product Categories | Home décor, lighting, general merchandise |
The $8M Funding Glow-Up
In 2025, WizCommerce raised Series A funding of 8M with Peak XV Partners and with Blume Ventures, Z47, and Alpha Wave. The goal? Grow in the U.S., scale up go-to-market plans, and develop additional AI-driven applications to sales, trade, and B2B payments.
Translation: more automation, less chaos.
The financing will also contribute to scaling engineering, AI, product and GTM teams across U.S and India hubs. Due to the fact that, when you are attempting to digitalize a business that is worth 10 trillion dollars, all hands must be on board.
AI That’s Actually Useful (Not Just Buzzword Soup)
WizCommerce does not simply have sprinkled a bit of AI on their pitch deck. They are developing AI-native wherein both back-office and front-office processes are automated. Imagine less manual work, quicker order processing and smarter decision making.
They are even trying to create AI generated product lifestyle images in product catalogs. Yes, your wholesale sheets could soon have the air of being made over by Vogue. It gives: Pinterest is procurement.
Rebranding WizCommerce: The Rebranding That Makes Sense.
The company was formerly called Sourcewiz before it was renamed as WizCommerce. However, the name also changed with the development of the platform. It wasn’t merely a glow-up, but a mirror of their larger goal of being the tech stack to B2B commerce.
And, to tell the truth, WizCommerce sounds as though it were a wizard you would want on your sales force.
The WizCommerce Philosophy: More Heart, Less Hype
WizCommerce is not only a matter of technology, but also values. Their compass within comprises:
- Customer happiness > Everything
- Ethics > Metrics
- Super team > Superstars
- Realistic optimism > Blind hype
It has startup culture, only make it emotionally intelligent. They are not pursuing numbers of vanity, they are pursuing meaning. And in a tech world where technology can tend to disregard the human element, that’s refreshing.
What’s Next for the Sales Wizards
WizCommerce is preparing to take on a new dimension with new capital and an increasing number of users. They are ramping engineering, AI, product and GTM units in the U.S and India. They’re also introducing new functionalities that are making B2B selling as easy as your favorite oat milk latte. And they are also in the process of democratizing access to digital infrastructure to the abandoned tech-wise wholesalers.
The company also intends on the introduction of AI workforce that would aim at automating the operations of the distributors. It translates to less manual work, quicker order processing and more time on the actual business. It is not only about efficiency, it is about empowerment.
Final Thoughts: From Spreadsheet Sadness to Sales Wizardry
WizCommerce isn’t just another SaaS tool. It is a lifesaver to wholesalers who are drowning in old systems. It is a platform that knows what it takes to sell in B2B and tells you, We got you. And with 8 million in the bank they are just beginning.
And then when you are still in Excel hell perhaps it is time to upgrade. Sales are not managed in the world of WizCommerce, they are mastered.
