Started with making ice cream with traditional hand-cranked machine marks the beginning of the Vadilal Ice Cream, a beloved brand, which was founded by Vadilal Gandhi. Launching the startup with a small fountain soda shop on the street to build an ice cream empire of Rs 1,900 crore, Vadilal has witnessed and brought many revolutions in the ice cream industry. The success journey of a popular and most trusted brand is truly mesmerizing.
Pre-Independence Start of the New Venture
In 1907, Vadilal Gandhi opened a small soda fountain in Ahmedabad, Gujarat. A refreshing beverage that quickly grew and became a hit with the local community. After gaining immense popularity and love from people, Mr Gandhi decided to add a delight—handcrafted ice cream to the menu. The taste was so delicious that the response was overwhelming.
Later, the business was handed over to Ranchod Lal Gandhi (son of Vadilal Gandhi). Since then, the focus shifted to more on ice cream.
In 1926, they launched the first ice cream outlet named Vadilal Soda Fountain in Ahmedabad and began offering home delivery services.
The 1st Imported Ice-Cream Machine
In 1926, they imported an ice cream-making machine from Germany for the first time. This bold step improved the taste of the ice cream as well as helped the startup grow. By the time India gained independence, the company had expanded to 4 stores across the city which led to further growth.
In 1993, the company opened its first ice cream plant in Bareilly, Uttar Pradesh.
And by 1995, they started exporting its products to more than 26 countries worldwide.
Risen Through Generations of Leadership
In the early 1970s, the business was handed over to the next generation: Laxman and Ramchandra Gandhi (sons of Ranchod Lal). Under their leadership, the company expanded to 10 outlets in Ahmedabad alone. This generation helped the company achieve significant growth and success in its journey.
In the 1990s, Ramchandra’s sons Virendra, Shailesh, and Rajesh, along with Laxman’s son Devanshu, took over the reins of VADILAL and took the company to the next level with fresh and innovative ideas.
In the same year, Vadilal Industries Ltd was listed on the Bombay Stock Exchange (BSE).
During 2019-2020, the company earned Rs 650 crore and expects a larger amount this year.
The popular ice cream brand has achieved numerous awards for its high-quality and delicious flavors.
The Largest Ice Cream Sundae
One of its achievements was in November 2001, when its name was made into the Limca Book of Records for creating The Largest Ice Cream Sundae. The record-breaking achievement involved 180 individuals who managed to make a huge Sundae in just 1 hour. It consists of 4,950 liters of ice cream, 125 kg of dry fruits, 255 kg of fresh fruits, and 390 liters of sauces. This achievement not only shows VADILAL’S creativity but also brings people together for a goal.
The Present Ruler of the Vadilal Empire
Currently, the company is handled by the 5th generation of the Vadilal family—Kalpit Gandhi, who serves as the Chief Financial Officer (CFO) of the company. He grew up hearing the success stories of the brand.
In the early 90s, the company forayed into the processed food space and launched Vadilal Quick Treat.
In 1996, Vadilal became the first Indian brand to bring frozen vegetables to the US market.
Today, the well-known Indian ice cream has become the largest-selling brand in the United States and has reached 45 countries worldwide.
Awards and Achievements
Today, the ice cream company offers over 200 flavors along with candies, ice lollies, bars, cups, economy packs, and family packs.
Throughout the journey, the brand has won numerous awards:
- 1996 to 2000: 27 awards at the Great Indian Ice Cream Contest
- 2013: Bronze Medal at The Great Indian Ice Cream Contest (Categories: Standard vanilla ice-cream, premium ice-cream
- 2013: Silver Medal at The Great Indian Ice Cream Contest (Category: Standard vanilla frozen dessert)
- 2013: Gold Medal at The Great Indian Ice Cream Contest (Categories: Kids) and Best-in-class for the same category
- 2013-2014: Awarded the Most Promising Brand of the Year
- 2018: Gujarat Brand Leadership Award in 2018
- 2019-20: Consumer Validated Superbrand India Award
- 2021: Economic Times Best Brands Award
Vadilal’s journey from a small soda shop to one of the popular ice cream brands is truly remarkable. Their success journey was not easy. They faced numerous challenges and failures. Despite this, Vadilal remained focused. With the commitment to deliver high-quality products and continuous innovation, they gradually gained immense popularity and recognition.
Pic Credits: Zee News
