Ajju Bhai, aka Ajay Varia leads the Total Gaming channel, who is the most well-known producer of gaming content in India. The channel maintains a good online presence and showcases Garena Free Fire gameplay. Ajay began his content creation career with this channel in 2008 in Ahmedabad and by 2025, the channel has reached 44 million subscribers. This makes him the most subscribed gaming YouTuber in India. Ajay has maintained secrecy about his identity in public, but Total Gaming’s net worth is estimated to be ₹15 crore, sourced from YouTube AdSense, sponsorships, Super Chats, memberships, and merchandise. However, his earnings vary from ₹6.5 lakh to ₹1 crore+, depending on different factors.
| Birth Name/Full Name | Ajendra Variya (also known as Ajay; online alias: Ajju Bhai) |
| Birth Date and Age | 1994 |
| Birthplace | Ahmedabad, Gujarat, India |
| Zodiac | Pisces ♓ |
| Residence | Ahmedabad, Gujarat, India |
| Profession | YouTuber, Gamer, Growth Hacker, Esports Founder |
| Upcoming Projects | Not publicly announced; continues with YouTube and gaming content |
| Active since | 2018 (YouTube debut: October 9, 2018) |
| Nationality | Indian |
| Religion | Not publicly disclosed |
| School | Not publicly disclosed |
| Education | Diploma in Software Engineering (dropped out) |
| College | Not publicly disclosed (attended college for diploma) |
| Marital Status | Unmarried |
| Kids | None |
Total Gaming’s Net Worth
For the current year, the net worth of Total Gaming is estimated to be around ₹15 crore ( $1,755,000), sourced from content creation on YouTube, sponsorship, AdSense, Super Chats, memberships, and merchandise. Ajju Bhai’s content is full of high-level play, strategic commentary, and a unique sense of humor. This has helped him build a loyal fanbase. Ajay is a self-taught coder and former software engineer, which sets him apart from many other creators.
Monthly, Ajay earns around $7,900 to $126,800, with annual earnings between $95,000 and $1.5 million, from YouTube.
| Net Worth | ₹24–30 crore (approx. $3–3.5 million USD) as of July 2025.
Monthly Income: ₹6.5 lakh–1 crore ($7,900–$126,800) Annual Revenue: ₹1.4–5 crore ($170,000–$600,000) |
| Revenue Streams | – YouTube AdSense (main income) ₹4–5 crore ($500,000–600,000)
– Brand endorsements & sponsorships ₹1.5–2 crore ($200,000–250,000) – Merchandise sales ₹0.5–1 crore ($60,000–120,000) – Super Chats & memberships – Affiliate marketing. |
| YouTube Channel | Main channel: “Total Gaming” (44.7+ million subscribers); multiple secondary channels. |
| Brand Endorsements per Campaign Charge | ₹8–10 lakh per campaign, depending on brand and scope. |
| Luxury Items Owned | No public display of luxury cars or extravagant assets; owns high-end gaming setups, branded merchandise, and possibly high-value real estate in Ahmedabad. |
Total Gaming’s Major Brand Endorsements
Generally, Ajay’s brand endorsements includes tech and gaming brands. He is a preferred partner for leading brands such as Infinix, Samsung, Intel, and OnePlus. He participates in campaigns, sponsored streams, and product launches. For Infinix GT 30 Pro smartphone, Ajay has been a key influencer.
Also, via Merchbar he operates a merchandise line, sells branded apparel and gaming accessories, which adds a significant revenue stream.
Key Brand Endorsements
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Infinix: Features in campaigns for Infinix, especially for the launch of the Infinix GT 30 Pro smartphone in 2025.
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Samsung: Worked with Samsung on gaming phone and accessory promotions.
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Intel: Partnered for product launches and awareness campaigns targeting Indian gamers.
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OnePlus: Collaborated with OnePlus for smartphone launches and gaming events, given the brand’s focus on high-performance devices for gamers.
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Garena Free Fire: Longstanding association with Garena Free Fire; participates in official events, updates, and promotional activities.
Investments and Business Ventures of Total Gaming
His major and primary business venture includes his YouTube channel which has over 44 million subscribers and is India’s most-subscribed gaming channel.
Ajay has also established Total Gaming eSports. It is a professional team competing in major tournaments, specifically Garena Free Fire. Other than this, he also hosts large-scale gaming tournaments, offering a platform for emerging and established players.
These events also are monetized through streaming rights, brand partnerships, and sponsorships.
Investments: Since it is the main source of his income, he invests in high-end gaming setups, streaming equipment, and possibly office space for his team and operations.
| Business/Investment Area | Description & Status (2025) |
|---|---|
| YouTube Channel | Main income source; 44M+ subscribers, diverse monetization |
| Esports Team | Total Gaming Esports, active in major tournaments |
| Tournaments | Organizer of large-scale gaming events |
| Brand Partnerships | Endorsements with tech and gaming brands (Infinix, Samsung, etc.) |
| Merchandise | Branded apparel and gaming accessories |
| Real Estate | Owns luxury property in Ahmedabad |
| Gaming Infrastructure | Investment in high-end setups and office space |
| Startup/External Business Equity | No public evidence |
Total Gaming Philanthropy and Social Contributions
There are no records of large-scale philanthropic foundations or traditional charity work under his name as of July 2025 but he has positive impact on the gamers society through community-building, mentorship, and promoting responsible gaming.
He is widely acclaimed for:
Giving opportunity to grow: Supports new gamers and content creators by hosting gaming tournaments, conducting giveaways, and collaborating with lesser-known streamers.
Promotes balanced life: He regularly encourages his audience to balance gaming with education and life priorities, thus advocates for healthy gaming habits.
Gaming, a viable career option: Ajay normalizes gaming as a possible and good career option and inspires young generation to pursue content creation.
Total Gaming’s Personal Life
Other than that he was born in 1994 in Gujarat ad his real name is Ajendra Variya (sometimes reported as Ajay), very little to no information about his personal life. Yes, he is unmarried, but any info about his romantic relationship is unknown.
Records and Achievements of Total Gaming
| Year | Record / Achievement |
| 2018 | Channel Launched Total Gaming Oct 9, 2018 |
| 2019 | 1 Million Subscribers (within 1st year) |
| 2020 | 10 Million Subscribers (by August) |
| 2021 | 20 Million Subscribers (by February) |
| 2021 | First Indian Gaming YouTuber to 25 Million Subscribers (National Record for Gamers) |
| 2021 | 30 Million Subscribers (by December 2021; 2nd after CarryMinati) |
| 2023 | Face Reveal (December) |
| 2024 | 40 Million Subscribers |
| 2025 | 44+ Million Subscribers (India’s most subscribed gaming channel) |
| 2025 | Booyah Awards – Creator of the Year |
| 2025 | 32 Kill Record (new record) |
| 2025 | 4.7+ Billion Channel Views (main channel) |
| Ongoing | Most-Subscribed Free Fire Channel (Global) |
| Ongoing | Total Gaming Esports (Owns and manaes) |
Total Gaming Cars, Real Estate and Properties
Ajay owns a a high-value property in Ahmedabad, Gujarat, It is his primary residence and a potential investment asset. Other than this, there are no public records of his other properties.
Other than this, he has not publicly revealed his car collection but from his YouTube and social media videos, it is assumed that he owns a super luxury car collection, value estimated worth over ₹5 crore. However, this is an estimated info.
Future Plans & Projects
Further ahead, Total Gaming is continuing to grow and innovate India’s gaming and content creation space with future plans as:
1. Expansion into Esports: Ajay will be strengthen his involvement in the esports ecosystem, particularly with Free Fire. He will be leading his eSports team on global platforms, host large scale tournaments, and mentor aspiring gamers.
2. Diversification of Content: He will also broaden his content portfolio with console and PC gaming along with exploring virtual reality (VR) gaming.
3. Brand and Merchandise Growth: Ajju bhai is all set to develop Total Gaming brand by launching a dedicated gaming app for exclusive content, further expanding his merchandise line with new apparel and gaming accessories. He is also planning to collaborate with tech companies for custom hardware like branded headsets or keyboards.
Overall, Ajay (Total Gaming) is all set to inspire and train new gamers, while increasing his influence on Indian budding gamers and gaming community. As such, with plans of expanding and exploring new areas, his net worth is also expected to exceed the present amount by the end of 2025.
