Tiny Mafia is a popular Bengaluru-based brand that offers high-quality and luxury kid’s streetwear. Founded by Shaiju Anas, a young entrepreneur, in 2022. His success is a remarkable story of turning a father’s dream into a thriving business. Shaiju was passionate about creating a unique brand for children’s fashion.
Early Life and Background
Shaiju Anas is a dynamic professional and holds a Commerce degree from GHSS Areacode, which he completed between 2008 and 2010. He holds experience in fashion and digital marketing. Shaiju excelled as the chief executive officer at both Hey Social and Tron Digital, establishing a strong track record in executive management. He also has experience as a Digital Marketing Specialist and Marketing Advertising Specialist at Imaginary AD Media. This provides him a strong foundation in marketing strategies.
Since June 2023, he has served as the co-founder and managing director of Tiny Mafia, showcasing visionary leadership in the premium children’s fashion industry.
Launch of Tiny Mafia by Shaiju Anas
Shaiju’s entrepreneurial journey began when he was looking for high-quality, stylish clothes for his three-year-old son. During this time, he identified a significant gap in the market. To address the lack of options in the market, he did thorough market research and took a bold step to launch a brand that specializes in high-quality and luxurious kid’s wear.
The aim was to provide customers with a range of products to choose from. In 2022, Shaiju launched Tiny Mafia as a direct-to-consumer (D2C) brand. The startup makes clothes for kids that are fancy so that every child looks stylish and stands out in the crowd.
The startup’s unique selling in the market lies due to providing luxury clothing at an affordable price. This unique selling approach makes the brand a popular choice for individuals who are looking for stylish clothes for their kids.
Available Both Online and Offline
The brand offers the product both offline and online with the aim to ensure accessibility for parents across India. They are all set to launch their online store at www.tinymafia.in and have teamed up with leading e-commerce platforms to reach a wider audience. Through online stores, it will be easier for customers to shop right from their homes.
Introducing Indo-Western Luxury Products
Tiny Mafia is focusing on introducing luxurious Western products that cater to the tastes and preferences of modern parents. By expanding its product, the company aims to become a top luxury kid’s fashion brand in India.
Physical Exclusive Retail Stores
Tiny Mafia expanded its business into a physical retail store; they created a boutique-like store that targets children of age between newborn to 12 years old. It quickly gained acclaim in the retail industry for its high-quality products, unique brand presence, and exclusivity. As the startup continues to succeed, the founder is planning to open over 50 outlets by the end of FY25.
An Inspiring Speaker
Aside from Tiny Mafia, Shaiju has established numerous other businesses in India as well as abroad, including a digital marketing agency. In addition to this, he has also partnerships with several businesses, marketing agencies, and training institutes to help them achieve their growth goals. Moreover, Shaiju is also an influential speaker in the field of entrepreneurship and branding.
He has been invited as a speaker to speak at prestigious events like the Creative Oriented Program (COP), Expo, the Malabar Business Summit, and the Branding Kerala Summit. There, he shares his expertise and knowledge with the audience and inspires individuals who want to transition their lives through entrepreneurs.
Tiny Mafia is not just a business for Shaiju. It’s a dream of the father. The vision behind this startup is to provide the best clothing option to their child while encouraging them to embrace bold, confident, and trendsetting styles.
