In the complex world of personal finance, where every rupee is often reduced to a mathematical equation, Shyam Achuthan, startup founder and CEO, offers a refreshing perspective: some purchases are truly priceless. In a recent discussion shared on LinkedIn and highlighted by India Today, Achuthan emphasizes that humans are not spreadsheets; when it comes to money, emotional value often outweighs mere numbers.
For example, buying a home. Traditionally, people frame it as a long-term financial investment or commitment but as per Achuthan, it is a deep emotional milestone. A symbol of pride, safety, and more like an achievement by breaking the cycle of moving from one rented space to another.
“That first whiff of tea in your own kitchen or seeing your name on the gate is priceless. That’s not a financial mistake. That’s emotional wealth. And emotional wealth is real,” he says.
Similarly, owning a car goes beyond luxury. For many, it’s about freedom: the ability to visit family without the hassle of bus schedules or to drop the kids to school without worrying about the monsoon’s wrath. Yes, cars depreciate in value—but the convenience and peace of mind they bring can hardly be quantified in rupees.
In the Words of the Founder
Achuthan doesn’t dismiss financial prudence, though. He advises considering well-kept used cars over brand-new ones to dodge the steep initial depreciation. For bigger purchases, his smart tip is to practice paying the EMI amount for a few months as a mock expense before committing to a loan. This simple test can save many from regret down the line.
And what about those shiny gadgets purchased on EMIs?
Achuthan recommends balancing desire with responsibility. If one wants to buy that iPhone on Rs 10k per month EMI, make sure you are earning extra Rs 10k each month from any side gigs or skill development.
He adds, A winning combination of joy and foresight is the secret to financial happiness.
In concluding, he encapsulates the philosophy beautifully: “The richest person isn’t the one who spent the least. It’s the one who lived fully, loved deeply, and figured out how to pay for it along the way.” Indeed, some purchases may be priceless—but a good sense of humor while balancing the books never hurts either.
