Meet the Dynamic Duo: Tushar and Vishal Bachchas 🚀
Tushar Bachchas (Co-founder & CEO) started his career as a graphic designer and marketing professional, with the experience of around two years in the field. Tushar began his entrepreneurial journey by co-founding NYUVA in August 2024, with a vision of providing reliable elder assistance services in India. With his strong background in branding and communications, he has been instrumental in perfecting the identity of NYUVA. Tushar is now 100 per cent focused on scaling NYUVA to become India’s most trusted elder care solution. 🎨
Vishal Bachchas (Co-founder & CTO) is a developer with ample experience in companies like Microsoft, Amazon, and Optum. At NYUVA, Vishal is the CTO, helping develop products along with the smooth running of the technology and ensuring faster functioning than a bullet train. 🚄
The Lightbulb Moment: Inspiration Behind NYUVA 💡
Inspiration behind NYUVA was born out of the experiencing a problem most elder people face in India that involves logistical hassles around hospital visits and paperwork, neglecting the situations where family members may be stuck or away from the aging person.
Key Insight:
- No other structured service provided transport and personal assistance, apart from cabs or ambulances.
- It struck Tushar and Vishal that asking for help should not be this difficult for seniors.
NYUVA was conceived to fill the gap with a service that helped partners not just to drive elderly folks to the hospitals but to accompany them inside the hospitals, handle their paperwork, and provide emotional support. 🏥
Leap of Faith: Turning Point 🌟
The realization that the entrepreneurial streak ran in the blood turned out to be a defining moment for the Bachcha brothers.
- They had moved from establishing a cloud kitchen to growing an Instagram page with more than 30K followers,
- and they successively voiced to have us find solutions for problems and carve something out for themselves.
Identifying the gap in elder assistance services was their next big challenge, so with their respective backgrounds in branding, marketing, and technology, they took the plunge. 👨💻👨🎨
First Year Rollercoaster: Challenges and Wins 🎢
- Building Trust: Serving the elderly is sensitive, and people didn’t seem to want to trust a new platform.
Solution: Ensure higher quality over lookout; each NYUVA partner was trained and vetted. Used word-of-mouth, Instagram marketing, and personal referrals. 🤝
- Price Point Trouble: Having 3 alternate options at ₹249, ₹349, and ₹399 per hour confused customers at the beginning.
Solution: Simplified down to ₹250/hour for easier booking. 💰
- Operational Mess: Overcoming logistical challenges, ensuring partners reached their clients on time, and managing bookings in real time was tough.
Solution: Streamlined operations, optimized the platform, and worked closely with partners for better efficiency and coordination. 🚚
Solving the Problem: NYUVA’s Unique Edge 💎
- Comprehensive Service: NYUVA partners don’t just drive; they provide full assistance, including inside hospitals and with paperwork. 📄
- Flat ₹250/hour with no hidden fees, making it easier for families to plan. 💸
- Trained and verified partners ensure the safety and emotional support of elderly individuals. 🤗
- The easy-to-use mobile app allows quick booking for any elder assistance need. 📲
- Conversations with families, caregivers, and healthcare professionals highlighted the elder care gap. 🏥
- Feedback from elderly individuals and their families confirmed the demand for reliable, affordable assistance services. 📊
Scaling Without External Funding
As a bootstrapped startup, NYUVA scaled by:
- Lean Operations: Keeping costs low and focusing on quality service and customer acquisition.
- Personal Savings: Using personal funds and family support for initial expenses.
- Reinvesting Profits: Reinvesting early revenue into scaling the platform and marketing.
- Efficient Technology: Using no-code tools and affordable tech to build the platform.
- Word-of-Mouth: Relying on customer referrals and organic social media growth for marketing.
- Partnerships: Collaborating with local healthcare providers to expand reach.
Customer feedback has been crucial to NYUVA’s growth and development:
- Service Improvement: Refining offerings based on early feedback, such as adding comprehensive services like paperwork assistance during hospital visits.
- Trust Building: Positive reviews and word-of-mouth referrals have built trust and helped grow the customer base.
- Pricing Adjustments: Transitioning from a tiered pricing model to a simplified flat ₹250/hour model based on feedback.
- Customer Retention: Listening to concerns and addressing pain points to retain customers and build loyalty.
- Brand Advocacy: Satisfied customers becoming advocates for NYUVA, expanding reach through recommendations.
A Heartwarming Success Story
One of NYUVA’s biggest success stories involves a family in Delhi who booked their service for an elderly parent needing urgent assistance with a hospital visit.
The customer struggled to find reliable help for their elderly father for a hospital check-up. The patient was anxious about being alone and handling paperwork.
How NYUVA Helped: A trusted NYUVA partner drove the elderly individual to the hospital, accompanied them inside, helped with paperwork, and provided emotional support. The partner stayed until the appointment was complete and then drove them back home safely.
Outcome: The customer was deeply grateful for the care and reliability provided. This positive experience led to multiple referrals from the same customer, helping build trust in the community
And there you have it! From whipping up delicious dishes in a cloud kitchen to creating a life-changing elder care service, Tushar and Vishal have truly leveled up in the game of life. Their journey from the kitchen to compassionate care is a testament to spotting a real need, leveraging skills, keeping things simple, and listening to feedback. They’ve shown that with a little bit of hustle, a lot of heart, and a sprinkle of tech magic, you can make a real difference in the world. Talk about a glow-up! 🚀💯🌟👵👴
