We gotta spill the tea about this Mumbai-based startup, Nua, that has been making waves in the women’s wellness market.
- Founded in 2017: Ravi Ramachandran, Projjol Banerjea, and Swathi Kulkarni, thought of doing something epic, and Nua was born to revolutionize women’s wellness.
- Initial Product: Toxic-free sanitary pads, ’cause ain’t nobody got time for uncomfortable periods.
- Product Expansion: From period panties to intimate hygiene products, Nua started dropping fire products like they were the hottest merch drops. Launched extra-long night pads, menstrual cups, and disposable period panties—because Nua knows the struggle is real.
- Goal: To make menstruation and wellness chats as normal as talking about your latest Netflix binge.
- Transformation: From startup to fam recognized in the femtech and D2C game. Nua is out here, making waves and changing lives.
Nua levelled up its D2C game with influencer marketing, customization, and subscription sales, over the years. They’re all about making period talk as normal as chatting about the latest meme. Nua’s created a safe space to chat about menstruation and wellness, no cap.
They opted for dope storytelling content from macro-influencers, handpicked to spark real convos about periods. Some of their influencer campaigns hit over 70 million views, going viral and spreading awareness everywhere.
So, Nua has just secured a whopping INR 35 Cr (about $3.9 Million) in a Pre-Series C funding round. Is the big dawg leading this round? Mirabilis Investment Trust. Talk about cha-ching! 💸
Retail Expansion and Product Line Growth
So, what’s the plan? Well, Nua is all set to level up its retail game and drop some new product lines across marketplaces, quick commerce, and offline stores.
They’re basically gearing up for world domination in the wellness market.
Nua was founded back in 2017 by Ravi Ramachandran and Abhishek Ramanathan. These guys are the real MVPs; bringing us top-notch women’s health and hygiene products.
We’re talking sanitary pads, cramp comfort (cause we all know period cramps are the absolute worst), foaming intimate wash, and even a period nutrition drink mix.
Yup, they’ve got our backs covered, literally. 😅
Impressive Financial Milestones
Now, let’s talk dough. So far, Nua has raised a total of $21.5 Million (around INR 188 Cr) from some pretty lit investors:
- Shoutout to Lightbox VC, Kae Capital, our fav Bollywood queen Deepika Padukone, and the former Unilever global prez Vindi Banga. 🌟
But wait, there’s more! Ravi Ramachandran, Nua’s CEO and co-founder, is like:
- “Yo, the past 12 months have been a total glow-up for Nua.”
- They didn’t just hit the profitability milestone, they yeeted past it, growing their revenue by over 2.5x. 🤯
Ravi is like:
- “We’re super stoked about this new capital. It’s gonna help us achieve all those growth milestones we’ve set for ourselves.”
- Translation: they’re on track to hit that Rs. 150 Cr net revenue ARR mark in the next quarter. Boom, mic drop. 🎤
Commitment to Holistic Women’s Wellness
So, what is Nua’s secret sauce?
Well, they’re all about that super chill, holistic experience for women.
Safe and high-quality products?
Check. Engaging content? Double-check.
Strong community? You bet.
No wonder their customers are so ride-or-die for them. ✨
Over the past year, Nua has been adding new product segments with a major focus on comfort and toxic-free vibes.
We’re talking about
- Extra Long Night Pads (sleeping like a baby, anyone?)
- Disposable period panties (’cause who needs the hassle?)
- menstrual cups, and
- Post-partum products.
And the best part? You can snag their goodies on their website or e-commerce platforms like Zepto, Amazon, and Flipkart.
Nua’s mission is simple yet profound: to provide uncomplicated, clean, and holistic care for women. They’ve built a community of loyal customers who swear by their products and the overall experience Nua offers.
This loyalty has been driven by word-of-mouth recommendations, which is no small feat in today’s competitive market.
Future Prospects
But Nua’s hustle doesn’t stop there. They’re all about investing in new products, content, and emerging channels to keep that momentum strong over the next 6-8 quarters. They’re in it to win.
Nua’s commitment to innovation and customer satisfaction is evident in their continuous efforts to improve and expand their product range.
They’re always looking for ways to make women’s lives easier and more comfortable. This dedication to excellence has set them apart in a crowded market and positioned them as a leader in women’s wellness.
Takeaway
So, there you have it, folks. Nua is out here crushing it, one period product at a time.
They promised us uncomplicated, clean, and holistic care, and they’re delivering the goods. And with this fresh injection of cash, the sky is the limit. Nua is on a mission to redefine women’s wellness, and they’re doing it with style, innovation, and a whole lot of heart.
Keep an eye on them, because they’re just getting started. 🌟
