Novak Djokovic is one of tennis’s greatest champions, holding a record 24 Grand Slam singles titles. Celebrated for his resilience, versatility and historical achievements, he has won 100 singles titles, including 40 ATP Masters and seven year-end championships. Novak Djokovic’s net worth is estimated at around $240 million, coming through prize money, over $187 million, and brand endorsements.
Wiki: Novak Djokovic
| Birth Name/Full Name | Novak Djokovic |
| Birth Date and Age | 22 May 1987 (38 years old as of May 2025) |
| Birthplace | Belgrade, Serbia (formerly Yugoslavia) |
| Zodiac | Gemini ♊ |
| Residence | Monte Carlo, Monaco |
| Profession | Professional Tennis Player |
| Upcoming Projects | No acting projects; continues to compete in ATP and Grand Slam tennis tournaments |
| Active since | 2003 (professional tennis career) |
| Nationality | Serbian |
| Religion | Serbian Orthodox Christianity |
| School | Pilic Tennis Academy (Germany) |
| Education | Focused on tennis from a young age; no formal university degree |
| College | Not attended |
| Marital Status | Married to Jelena Djokovic (since 2014) |
| Kids | 2 children: Stefan (son) and Tara (daughter) |
Novak Djokovic’s Net Worth
As of 2025, Novak Djokovic’s net worth in dollars is estimated at $240 million. This comes from his tennis career, over $186 million prize money, and brand endorsements along with on-court achievements and sponsorship deals.
| Net Worth | $240 million (as of 2025) |
| Revenue Streams | Tennis prize money recorded $186+ million in career earnings
Brand endorsements charges between $2 million and $4 million per campaign (approx. $25 million annually) |
| Luxury Items Owned | Properties in Monte Carlo and Marbella; luxury cars including Mercedes-Benz and Audi; collection of high-end watches (Hublot, Seiko) |
Novak Djokovic’s Major Brand Endorsements
Majorly, Novak endorses brands such as Lacoste, Asics, Head, Hublot, Mercedes-Benz, and Qatar Airways. He earns between $2 million and $4 million per campaign.
- Qatar Airways
- Lacoste
- Hublot luxury watchmaker
- Head (current deal reportedly brings him around $7.5 million annually).
- Asics Djokovic’s official footwear partner, reported annual deal of $4 million.
- Waterdrop, a hydration brand focused on sustainability.
- Aman, a luxury hospitality brand.
- SILA Djokovic launched “SILA by Novak Djokovic” in partnership with Waterdrop. It is a range of electrolyte drink cubes, and he is a shareholder in the company.
Investments and Business Ventures Novak Djokovic
He also invests in other health and wellness brands and owns a restaurant chain in Serbia. Here is a list of all key investments by Novak.
Waterdrop: In 2023, he invested in Waterdrop, and in 2024, Novak launched “SILA” to attract investments from top tennis players. Waterdrop focuses on reducing single-use plastic bottles, and SILA is a line of nutrition supplements.
Novak also invested in CLMBR (2020 until February 2024; company producing vertical climbing machines), OnePointOne (2020), and UTR Sports (Universal Tennis Rating) 2020. From 2014 to 2022, Djokovic partnered with Billie Jean King to invest in PlaySight Interactive.
Other than this, Djokovic owns luxury properties, including apartments in SoHo (Manhattan), Monte Carlo, and Belgrade, a high-end tennis center in Belgrade.
Interestingly, Djokovic’s off-court investments have added a substantial amount to his net worth, estimated $40 million.
Philanthropy and Social Contributions by Novak Djokovic
He often donates his prize money to charitable causes. At the Paris 2024 Olympics, he donated his entire €200,000 government bonus to Serbian charities. Moreover, Novak regularly donates during the Foundation’s annual Season of Giving campaign.
In 2007, the Novak Djokovic Foundation was founded by Novak and Jelena Djokovic. The foundation focuses on early childhood education in Serbia. It aims to ensure every child has access to preschool by 2030. To date, the foundation has invested more than €15 million and built or repurposed 58 pre-schools. Through this, they have positively affected more than 54,800 children. Additionally, the foundation also trains teachers and supports educational projects.
- His Foundation is credited with its 100% of public donations going directly to children’s programs.
- Novak participates in charity events like A Night With Novak and raises money for children’s charity though tennis galas and exhibitions.
- He collaborates with brands like Lacoste to promote youth access to sports through his collaborations.
Novak Djokovic’s Personal Life
Born to Dijana (née Žagar) and Srdjan Djokovic, Novak is Serbian from his paternal side and from his maternal side, he is of Croatian descent. His two younger brothers, Marko and Djordje, have also played professional tennis. He began playing tennis at the age of 4. Novak is multilingual and speaks Serbian. French, English, German, Italian, and Spanish.
In July 2014, Novak Djokovic married Jelena Djokovic (née Ristić). The couple met during their school days in Serbia. Together, the couple have 2 children: son Stefan and daughter Tara.
Records and Achievements of Novak Djokovic
| Grand Slam Titles | 24 (10 Australian Open, 7 Wimbledon, 4 US Open, 3 French Open); only man to win all 4 majors 3+ times; 37 finals |
| ATP Titles | 100 singles titles; 3rd man in Open Era to reach this milestone |
| Masters & Year-End Championships | 40 ATP Masters titles (record); 7 year-end championship titles (record) |
| Olympic Achievement | 2024 Paris Olympic gold; completed career Golden Slam |
| World No. 1 Records | Most weeks at world No. 1 (male or female); record year-end No. 1 finishes |
| Other Records | Only man to be reigning champion of all 4 majors across 3 surfaces; reached 7+ finals at each Grand Slam |
Novak Djokovic’s Cars
The total value of Djokovic’s car collection is over $1 million and is a mix of luxury, performance, and sustainability.
- Bentley Continental GT $235,000–$259,000
- Aston Martin DB9 Volante: (original) $200,000 (now valued at $80,000–$94,000)
- Audi R8: $161,000
- Mercedes-Benz S500 / S-Class: $111,000–$117,000
- Tesla Model X: $110,000–$120,000 (depending on model and features)
- Peugeot e-208: €35,000–€40,000 (approx. $38,000–$43,000)
- Peugeot RCZ: Around $40,000 (varies with model and year)
- BMW M55D: Approx. $85,000
- Fiat 500: $17,000–$22,000
Novak Djokovic’s Real Estate and Properties
He owns luxury properties around the world.
In Marbella, Spain, Novak’s primary residence is a 9-bedroom, valued at around $10 million (approximately ₹83 crore). The house features a swimming pool, spa, cinema room, tennis court, gym, and vibrant contemporary interiors.
His Monte Carlo’s mansion, due to its proximity to major European tournaments and tax advantages, is a favored residence for many tennis professionals.
Djokovic owns a luxury penthouse near Pavlovac Lake, Belgrade, Serbia (purchased approx. €545,000 (about $600,000–$1.1 million depending on sources)).
Additionally, he owns another penthouse in Miami, USA, providing him with convenience during the US tennis season. His New York City apartment is located for the US Open and purchased for investment purposes.
Future Plans & Projects of Novak Djokovic
Djokovic will remain active on the ATP Tour in 2025, but he is intentionally reducing his tournament schedule to increase family time.
He will begin 2025 season at the Brisbane International, followed by the Australian Open, and is expected to compete in other major tournaments such as the French Open, Wimbledon, US Open, and selected Masters events.
Also, despite several speculations, Novak has made it clear that he is not planning immediate retirement.
