The rise of social media platforms has made our lives much easier than before. Now, we can easily showcase our unique talents through Facebook, Instagram, and YouTube. Numerous popular social media personalities have transformed their lives with the help of social media platforms. One of them is Nisha Madhulika, a 65-year-old woman popularly known as Indian chef, restaurant consultant, and YouTuber.
Initially, she began her career by tutoring underprivileged children. But later, she shifted her focus toward her passion for cooking. Through her step-by-step recipe videos, she has not only gained immense popularity on YouTube but has also become India’s richest female content creator on the platform with a net worth of Rs. 43 crores.
Early Life & Background
Mrs Madhulika was born and raised in Noida, Uttar Pradesh. She completed her schooling and further education in Noida itself. Later, she got married to M. S Gupta, a tech entrepreneur. After completing her degree, Mrs Madhulika began her career as a teacher. Apart from working as a teacher, she also helps her husband in his business. Everything was going well. However, she made a bold decision to quit her teaching job and follow her passion for cooking. While the decision wasn’t easy, with determination and confidence she started her new journey.
The Beginning of Entrepreneurial Journey: Food and Recipe
Before her rise to fame as a YouTuber, Mrs Madhulika worked as a tutor for underprivileged children. During this time, she stumbled upon a captivating recipe blog that led her to transition from teaching to cooking.
In 2007, after being inspired by the food blog Mrs Madhulika found her passion for sharing delicious Indian recipes with others. She began with a simple recipe blog and later expanded her reach by creating her first YouTube channel Food and Recipe. Within a year, her videos crossed 1 million views and 3 million subscribers.
Struggles and Success
In the beginning, Mrs Madhulika didn’t get a good response to her blogs. Despite numerous challenges and failures, she didn’t give up on her passion and continued her hard work. She started posting all her cooking recipes blog on a WordPress platform called Khana Banana.
There, she shared over 100 blogs and was growing further. Later, with the help of her son, she created her website nishamadhulika.com. From there, she interacted with the audience easily and effectively.
Later, she started a YouTube channel and began shooting her videos in various locations like the kitchen and dining hall.
However, she faces numerous challenges like background noise and unbearable heat. But she didn’t give up on her passion. With time, her comprehensive recipe videos have gained over 14 million subscribers on her YouTube channel.
Engage on Social Media Platforms
Mrs Madhulika is currently not only active on YouTube, but she also engages with her audience on numerous other social media platforms like Instagram and Facebook. On Facebook, she has over 5.2 million followers, and on Instagram, she currently has 340,000 followers.
Awards and Recognition
Mrs Madhulika has received numerous awards for her work. In 2016, she was featured in interviews on Lok Sabha TV and was a prominent figure in YouTube’s #seesomethingnew campaign.
Additionally, she has also contributed to Project Druv, an initiative by Tata Trusts India to bring internet content to Indian villages. Recognized for her efforts and hard work, Mrs Madhulika was named one of India’s top 10 YouTube superstars by The Economic Times in the year 2016.
In the following year, she was also featured in the Vodafone Women of Pure Wonder coffee table book. Later in 2020, she received a diamond play button for crossing 10 million subscribers on her YouTube channel.
Today, Mrs Madhulika continues to be recognized for her work and is featured in various magazines such as The Economist, India Today, Bloomberg, and more.
Nisha Madhulika’s journey from a simple blogger to a successful YouTube personality is inspiring. Today, she serves as a role model and encourages individuals who truly want to turn their passion into a thriving career.
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