Let’s be honest, good hair days can change your entire vibe. But finding the right products that actually work? That’s a struggle. Enter Arata, a brand that isn’t just selling hair care, it’s fixing real hair problems, one bottle at a time.
Founded by Dhruv Madhok and Dhruv Bhasin (yes, two besties with the same first name, aka “The Dhruvs”), Arata started from a kitchen experiment and is now valued at ₹195 crore. Talk about a glow-up. ✨
From Kitchen Experiments to a Multi-Crore Brand
What happens when two friends mix ingredients in their kitchen, hoping to make India’s first alcohol-free hair gel? A hair care empire is born.
Back in 2016, the Dhruvs realized that Indian hair needed better solutions, products tailored for Indian textures, weather, and scalp concerns. Fast forward 9 years, and Arata now has:
✔️ 70+ science-backed products perfected for Indian hair.
✔️ A 21,000 sq. ft. lab, where serious R&D magic happens.
✔️ Partnerships with dermatologists and trichologists to create effective hair solutions.
✔️ A cult following among Indian consumers who swear by their formulas.
Safe to say, this brand isn’t just another haircare trend; it’s a movement.
Shark Tank India: The Big Pitch Moment 🦈
When Arata entered Shark Tank India Season 3, they meant business. Their original ask? ₹1 crore for 1.25% equity at an ₹80 crore valuation.
Things got real spicy in the tank:
- Demand for their products skyrocketed post-show.
- Arata faced production challenges but stayed true to sustainability.
- They expanded manufacturing facilities without cutting corners.
And yep, they sealed a deal: ₹1 crore for 1.33% equity + 0.67% advisory equity. The Sharks were sold on their vision, and Indian shoppers? Even more sold on their products.
A Funding Glow-Up Like No Other
If Shark Tank was just the beginning, Arata’s $4 million Series A funding was the real game-changer. The investment was led by Unilever Ventures, with backing from L’Oréal’s corporate venture fund, Bold, and Skywalker Family Office.
- Post-money valuation? ₹195 crore.
- 3X revenue growth in just 12 months.
- Annual run rate of ₹72 crore (a major jump from ₹23 crore last year).
- Sales up 50% to ₹21 crore in FY24 from ₹14 crore the previous year.
And the goal? More R&D, better marketing, hiring top-tier talent, and expanding across international markets.
Why Arata Stands Out in a Crowded Market?
Let’s be real, hair care brands are everywhere, but Arata knows its lane and drives it FAST. Unlike generic solutions, Arata focuses on products crafted specifically for Indian hair, recognizing the unique textures and environmental challenges consumers face.
Their science-backed formulas, developed alongside dermatologists and trichologists, ensure effectiveness without compromise. Sustainability is at the core of their ethos, utilizing clean ingredients and ethical production practices. Most importantly, their products actually deliver results, no gimmicks, no false promises.
And now, with rapid growth and strong investor backing, Arata is taking its innovation global, redefining the future of hair care. 🚀✨
What’s Next for Arata?
With big funding and even bigger plans, Arata is focusing on:
- New product innovations in hair and scalp health.
- AI-driven personalization for customer recommendations.
- Expansion into international markets like the U.S. and the Middle East.
- Solidifying itself as THE household name for Indian hair care.
Final Thoughts: Arata is the Future of Indian Hair Care!
If good hair days are a priority (which, duh, they should be), Arata is changing the game. From kitchen experiments to a ₹195 crore powerhouse, this brand is bringing science, sustainability, and luxury to every hair routine.
And with a major Shark Tank win, strong funding, and customer loyalty, they’re only going UP from here.
So, if you’re looking for hair care that works, you know where to go. 😉✨
Shop Now: Arata
