We all wonder how great it would be to have all the VIP perks at your fingertips. Indulge Global, established in 2022 by Karan Bhangay and Advita Bihani is making that dream a reality. This fancy startup aims to offer personalized luxury lifestyle concierge service.
Its appearance in Shark Tank attracted the attention of the masses. People were eager to jump on this new trend of effortless luxury.
Initially, in 2022, only 3 ultra-rich clients were enjoying their services, but now the startup serves over 180 clients from all around the globe.
| Startup Name | Indulge Global |
| Founders | Karan Bhangay and Advita Bihani |
| Industry | Luxury Concierge Service Provider |
| Company Classification | Private Limited |
| Headquarters/based-in | Goa, India |
| Idea | To facilitate ultra-high-net-worth individuals in savoring life’s luxuries with ease and efficiency. |
| Revenue | FY2023 Rs 1.36 crore |
| Date of Commencement | 2022 |
| Investments | Total funding – $276K over 2 rounds |
| Number of Customers | Over 180 clients (present)
Served 9,000+ clients overall |
Realizing the Gap
Rich and famous people crave unique, high-class experiences tailored just for them. But they also need their privacy to be maintained. Moreover, they are always looking for top-notch services.
Thus, Indulge Global decided to make their clients’ ordinary moments into extraordinary memories, using our expertise in hospitality, technology, and cultural know-how.
Going Big: Luxuriously Big with Indulge Global by Karan & Advita
Indulge Global is not just talking about luxury but their client base screams luxury. Washington Sundar, Arjun Kapoor, and Kunal Shah are some of their loyal customers but the list does not ends here.
The startup has become their go-to service platform when they are looking for outstanding experiences.
What Does it Offer?
Indulge Global offers numerous services like getting VIP passes to music festivals to saving that exclusive seasonal collection of bags and clothes, hard-to-get restaurant reservations, sending international birthday surprises, and more such services. Interestingly, they are doing all this over a WhatsApp message. Yeah, that’s true and innovative.
Shark Tank India Appearance
Goa-based Indulge Global marked its unique presence in the market by appearing on the premier episode of Shark Tank India S4. It was the turning point in its life.
What attracted judges’ attention was their unique approach of 24/7 available concierge team, which they referred to as Genies.
Moreover, its transparent business practices, most importantly the prices turned out to be the main attraction for the viewers.
Business Models
Indulge Global offers 2 models to luxurious experiences to its UHNI clients:
- Indulge Blue – Rs 50k annual package for Indian customers.
- Indulge Global – Rs 4 lakh annual package for global customers.
A team of 6-7 globally experienced professionals are available 24/7 to cater to the unlimited requests of their clients through a private WhatsApp group.
As of March 31, 2023, an impressive annual revenue of ₹1.36 crore (approximately $169,000).
The Indulge App: The Expensive of All
Recently, Indulge App (Android & iOS) has been launched and it is being considered the world’s most expensive app. Through the app, you can manage schedules with personalized calendars, use Indulge Tokens to make secure transactions, and watch reels to stay up-to-date on the latest luxury trends.
Future Plans
While making our lives luxurious and all bling-bling, Indulge Global aims to serve 12,000 families across the world by 2025. While combining technology with their personal touch to add luxurious experience, the startup is revolutionizing the industry.
About the Founders
Karan Bhangay an pursuing engineering student at the Jawaharlal Nehru Engineering College, suddenly realized that this is not what he wanted to do. Next, as you guessed, he dropped out of college in his 4th year. WHAT?
Then, from scratch, he started a luxury products magazine, which initially received good response but was shut down after the digital platforms gained popularity. Obviously, these days, no one wants to waste time and money on magazines and newspapers.
Getting the taste of luxury, and understanding their market value, Karan started organizing exhibitions for luxury products. He had a team of 40 but then, COVID-19 struck and negatively affected his business. However, his clients started reaching out to him with their specific requests like luxury bags and all, which they want but due to the lockdown, they cannot get it.
This proved to be the moment of realization for Karan, that luxury concierge services are the next big step in the market.
Advita Bihani and Karan came across through LinkedIn and they both set off to launch their luxury services for UHNIs and HNIs clients.
