In most Indian homes, the phrase “cleaning service” usually translates to missed appointments, rushed jobs, and disappointing results. But in the heart of Bengaluru, one startup decided to challenge that reputation, with German-grade equipment, tech-enabled teams, and a commitment to cleaning so deep your marble floors practically sparkle.
Founded in 2024 by two powerhouse entrepreneurs, BJ Arun and Nishant Prasad, Clean Fanatics has quickly risen to become the city’s most trusted name in home services. From deep cleaning to full-scale civil renovations, they’re not just scrubbing toilets; they’re polishing up the entire industry.
From Supercomputers to Super Clean Homes
You wouldn’t expect the co-founder of North America’s fastest supercomputer to pivot to house cleaning. But BJ Arun is not your average founder. With three successful exits under his belt, including July Systems (acquired by Cisco), Librato (acquired by SolarWinds), and California Digital, Arun could have built anything. Instead, he chose to build a team of fanatically committed cleaning professionals.
His co-founder, Nishant Prasad, is equally impressive. A graduate of NIT Surat and IIM Mumbai, Nishant helped Glenmark Pharmaceuticals expand into Algeria, scaled HP Analytics to over 300 people, and consulted Tata Steel on saving $13 million. But it was his passion for hands-on entrepreneurship that led him to co-create Clean Fanatics, reimagining how homes get serviced in India.
Building a Brand That Sparkles
Clean Fanatics wasn’t born out of a trend. It was built out of sheer grit, consistency, and countless hours of elbow grease. The brand first began servicing homes quietly over a decade ago, earning a loyal base the old-fashioned way, through quality, professionalism, and friendly technicians who actually show up on time.
By 2024, Clean Fanatics had evolved into a tech-savvy, scale-ready operation, launching its premium home services platform in Bengaluru. Within two years, the company had grown 8× and was serving 2,500+ homes monthly, clocking ₹2 crore in monthly revenue with a stellar 4.9 rating on Google from over 22,000 reviews.
Their success attracted ₹17 crore ($2 million) in seed funding led by Inflection Point Ventures and supported by Blume Founders Fund, TiE Angels, Trica, and others.
What Do They Do?
The product suite might sound simple, but the execution is anything but. Here’s what Clean Fanatics offers, and why people swear by it:
Top Services:
- Deep Cleaning: Bathrooms, kitchens, chimneys, sofas, carpets, and more
- Marble Polishing: Using high-grade equipment for a flawless shine
- Painting: Interior, exterior, waterproofing, and wood polishing
- Civil Renovation: Tile replacement, bathroom remodeling, and crack repairs
- Pest Control: Safe treatments for bed bugs, termites, and mosquitoes
These services aren’t carried out by random hires or third-party vendors. Every technician is trained in-house to meet military-grade standards, ensuring safety, consistency, and courtesy, three things that rarely co-exist in this industry.
A People-First Culture (And Why That Wins)
One of the biggest reasons behind Clean Fanatics’ scale is their people-first culture. They don’t just hire employees, they build micro-entrepreneurs.
Rather than chasing volume, they focus on creating livelihoods. Their service professionals go through rigorous vetting, training, and periodic audits to ensure elite performance. This model allows Clean Fanatics to maintain a 95% partner retention rate, unheard of in services.
And the results speak for themselves. 40% of revenue comes from word-of-mouth referrals, which is basically the startup equivalent of earning five stars from your mom’s WhatsApp group.
The Tech Under the Hood
No startup scales without tech, and Clean Fanatics has embraced digital transformation with clean hands.
From optimized booking flows and CRM integrations to AI-assisted scheduling and real-time crew tracking, their backend operations are smoother than a marble floor post-polish. Customers can book online, manage services via mobile, and even reschedule without facing the dreaded “press 9 to wait forever” experience.
This tech stack allows the company to offer precision, predictability, and professionalism, the three Ps that make Clean Fanatics feel less like a chore and more like a luxury service.
Why Investors Are Sweeping In
There’s a reason investors are mopping up shares in Clean Fanatics. The Indian home services market is a $20 billion opportunity, and still, much of it remains wildly unorganized.
With rising urban incomes, more people are seeking professional help for tasks previously handled by relatives, roommates, or overworked domestic help. From cleaning to renovation, there’s a massive trust gap, and Clean Fanatics is bridging it with style.
What sets them apart? Quality assurance, high customer retention, and a founder duo that’s already proven they know how to scale a business and drive exits.
What’s Next for the Fanatics?
Freshly funded and clearly ambitious, Clean Fanatics is cooking up some major moves:
- Expansion into new cities: Hyderabad, Chennai, and Pune
- New service launches: Construction, smart home integration, B2B office services
- Mobile app revamp: Sleeker UX and personalized home care bundles
- Hiring blitz: Growing their crew of trained technicians while scaling back-end ops
With every month, their goal is not just to add more homes but to make each home feel like a five-star stay.
Final Thoughts: From Buckets to Boardrooms
Clean Fanatics is living proof that even the “not fun” sectors, such as house cleaning, are ripe for innovation if tackled with passion, precision, and a sprinkle of startup flair.
Under the leadership of Arun and Prasad, this once-quiet cleaning brand has turned into a household name. And if things go to plan, they may become the next big MNC of India, but with better marble polishing, bolder tech, and a whole lot more heart.
So next time your kitchen looks like a crime scene, you’ll know exactly who to call. Just don’t be surprised if they show up on time, smile politely, and clean as their business depends on it. Because it does.
