Let’s be real, dry fruits have always had that “uncool but healthy” reputation. You either eat them because your mom forces you, or you secretly love them but don’t talk about it. That’s exactly what Farmley decided to change.
What started in 2017 as a humble Internet-first dry fruit and nut brand (because apparently, even almonds need an online presence) has now turned into a ₹348 crore powerhouse, shaking up the healthy snack game like a protein-packed earthquake.
How Two IIT Grads Turned Dry Fruits Into a Lifestyle
Behind Farmley’s success are Abhishek Agarwal and Akash Sharma, two IIT alumni who saw an unsexy market and thought, “Let’s make this cool.” Coming from an agricultural background, Sharma understood that if people wanted fresh, unadulterated snacks, they needed direct farmer-to-consumer connections instead of just mystery nuts from supermarket shelves.
Farmley initially focused on wholesaling nuts and dry fruits to retailers and traders. But soon, the founders realized that nobody was giving customers a direct link to high-quality, non-sketchy, palm-oil-free snacks. That was their cue to switch gears to D2C (direct-to-consumer), launching an irresistible range of snacks.
Farmley’s Glow-Up: From Traditional Dry Fruits to Snack Royalty
This ain’t your grandma’s dry fruit stash. Farmley took nuts and seeds and gave them the flavor bomb treatment. Some of their wild creations?
- Roasted Peri Peri Makhanas (Think popcorn, but fancier)
- Thai Chili Cashews (For when you want spice AND sophistication)
- Date Bites (Because we all deserve a sugar rush minus the guilt)
These snacks are nutritionally dense, rich in vitamins and minerals, and packaged with zero adulteration, because health freaks have trust issues.
Crunching Numbers: Farmley’s Insane Growth
Farmley isn’t just making snacks, it’s making money moves. Let’s talk funding because these numbers are a chef’s kiss:
💸 Total funding: $56.9M (Series C flex)
📈 Latest funding round: $42M in May 2025, backed by L Catterton
🏆 Biggest investors: Omnivore, DSG Consumer Partners, Jindal Group
🌍 Active competitors: 97 (and counting)
Farmley raised its first round in 2018. Fast forward to today, and it’s dominating the healthy snacking segment across India, all while keeping prices from ₹30 to ₹999, making sure there’s a snack for every budget (whether you’re broke or boujee).
What Sets Farmley Apart?
Sure, there are other dry fruit brands, but Farmley isn’t just selling nuts, it’s selling an experience.
✔️ 5,000+ farmers on board (because fresh beats factory-made)
✔️ International expansion to the U.S., Middle East, and Australia
✔️ Farm-to-pack processing centers, with 60% female workforce (we love a brand that supports women)
✔️ Free home delivery & 7-day returns (because bad snacks are not an option)
Oh, and did we mention? Former Indian cricket captain Rahul Dravid endorses Farmley. If the “Wall” himself trusts their snacks, then who are we to question?
Future Moves: What’s Next for Farmley?
Farmley isn’t stopping anytime soon. With ₹300 crore annual revenue and ambitious plans to set up another processing center in Gurugram, they’re officially leveling up. And their next mission? Total snack domination, making sure healthy eating isn’t just good for you, but actually exciting.
So, whether you’re munching on trail mixes during Netflix marathons or flexing your maida-free pasta game, just know: Farmley is here, and it’s making snacking sexy. 🔥
