From PCOS Struggles to Empowering Women Everywhere
Let’s talk about That Sassy Thing, a feminist, new-age sexual wellness brand that’s making waves in India. Founded in 2020 by Sachee, this brand isn’t just about selling products, it’s about normalizing conversations around women’s bodies, pleasure, and intimacy. From periods to masturbation, body hair to sex positivity, That Sassy Thing is breaking taboos and empowering women (and vulva owners) to reclaim their bodies and sexualities. ✌🏾✨
How it All Started?
But how did it all start? Sachee Malhotra’s journey began as a 15-year-old girl diagnosed with PCOS, a hormonal condition that affects 2 in every 5 women in India. Her struggles with body image issues, vaginal dryness, and painful sex led her to realize the lack of body-safe, inclusive sexual wellness products in the market. Most brands felt sleazy, intimidating, and misogynistic, think dark websites with phallic products and marketing that screamed “male pleasure”.
That’s when Sachee decided to create That Sassy Thing, a brand that’s playful, approachable, and unapologetically feminist. And honestly? It’s exactly what India needed. 💃✨
What Makes That Sassy Thing Unique?
That Sassy Thing isn’t just another sexual wellness brand, it’s a movement. Here’s what sets it apart:
- Body-Safe Products: Every product is made with natural ingredients and designed to be safe for vulvas. Sachee believes people deserve to know what they’re putting in their bodies, so the brand is transparent about all ingredients.
- Inclusivity: The brand celebrates all bodies, genders, and sexualities. From full-bodied, hairy women illustrations to judgment-free messaging, That Sassy Thing is all about body positivity.
- Community-Driven: With an organic Instagram following of 32k+, the brand has built a strong community that’s passionate about reclaiming their bodies and sexualities.
- Sex Positivity: Through bold conversations and free Sex Ed Masterclasses, That Sassy Thing is empowering people to make informed decisions about their bodies.
It’s not just about selling products, it’s about creating a safe space for people to explore themselves and their desires. 💃
Sachee’s Journey: Turning Struggles into Strength
Sachee’s story is one of resilience and empowerment. Diagnosed with PCOS at 15, she faced bullying for being big and having excessive body hair. These experiences took a toll on her mental health, affecting her intimate relationships later in life.
When she went looking for sexual wellness products, she found a market dominated by sleazy, male-focused brands. Sachee couldn’t relate to the lack of representation, and the misogynistic marketing only made things worse.
Why is female pleasure seen as something dirty when it simply makes us feel good? This question became the driving force behind That Sassy Thing, a brand that’s unapologetically feminist, inclusive, and fun.
Normalizing Conversations Around Sex and Bodies
Let’s face it, sex and intimacy are still taboo topics in India. From pop culture to family dynamics, these conversations are often swept under the rug or shrouded in shame. That Sassy Thing is here to change that.
Through bold messaging and relatable content, the brand is tackling questions like:
- “Why do parents not acknowledge how we came into this universe?”
- “Why is female pleasure seen as dirty?”
- “Why is ‘first-time sex’ seen as a milestone instead of the first time you experience pleasure?”
By empowering people to have real conversations about bodies, sex, and intimacy, That Sassy Thing is creating a long overdue cultural shift. 💬✨
Products That Make You Feel Real Good
That Sassy Thing’s products are designed to elevate your playful moments, whether you’re flying solo or with a partner. Here’s why customers love them:
- Body-Safe: Made with natural ingredients that are gentle on vulvas.
- Fun and Discreet: Designed to be approachable and judgment-free.
- Pocket-Friendly: High-quality products at prices that won’t break the bank.
With over 50,000+ happy customers, the brand is proving that sexual wellness can be fun, accessible, and empowering.
Sex Ed First
That Sassy Thing isn’t just about products, it’s about education. The brand has built free online Sex Ed Masterclasses to answer burning questions around sex, gender, consent, and intimacy.
Through a Sex Ed first approach, That Sassy Thing is empowering people to make informed decisions about their bodies and relationships. It’s not just about selling, it’s about creating a movement for change.
The Numbers Speak
Since its launch in 2021, That Sassy Thing has seen 300-400% year-on-year growth while being bootstrapped. Here’s what they’ve achieved:
- 50,000+ Customers Served: Across India, the brand is making sexual wellness accessible to thousands.
- Quick Commerce Success: 70% of revenue comes from platforms like Blinkit, Zepto, and Swiggy Instamart. 🚀
- Retail Expansion: Products are now available at select cafés in Delhi NCR, reflecting a cultural shift and rising acceptance.
From discreet delivery to thoughtful design, That Sassy Thing is redefining sexual wellness in India.
What’s Next for That Sassy Thing?
The brand isn’t slowing down anytime soon. Here’s what’s on the horizon:
- Expanding Product Line: Launching more body-safe, fun products to elevate intimacy.
- Growing the Community: Building an even stronger online presence to empower more people.
- Cultural Shift: Continuing to normalise conversations around sex and bodies in India.
With Sachee at the helm, That Sassy Thing is on a mission to make sexual wellness fun, approachable, and empowering for all.
A Brand That’s Changing the Game
That Sassy Thing isn’t just a brand, it’s a movement. From tackling taboos to empowering women to reclaim their bodies.
With body-safe products, bold conversations, and a commitment to inclusivity, That Sassy Thing is proving that sexual wellness can be fun, empowering, and judgment-free.
So, whether you’re exploring yourself or connecting with a partner, one thing’s clear: That Sassy Thing is here to help you feel real good. 💃✨
Shop Now: That Sassy Thing
