Not every Bollywood icon casually drops a cosmetics brand and ends up slaying the global glam game, but then again, not every icon is Sunny Leone. From being the most Googled celeb in India to launching a fully celebrity-owned beauty line, Sunny has done what most influencers only dream of: turning lipsticks into a legacy.
Meet StarStruck by Sunny Leone, a bold, cruelty-free, affordable-luxe cosmetics label that’s got over 260+ products, a PETA stamp of approval, and an ever-growing fanbase of beauty buffs worldwide. Oh, and did we mention it just crossed ₹10 Cr in turnover?
Let’s spill the tea on how Canada-born Sunny built one of India’s sassiest celebrity brands, with heart, hustle, and a heck of a lot of highlighter.
From Camera Flash to Compact Case
Let’s rewind to 2018.
Sunny, aka Karenjit Kaur Vohra, was already a household name, but she wasn’t content with just ruling the screen. Instead, she took ₹10 lakh of her own money and built something personal: a beauty brand that reflected her style, her values, and her fans’ needs.
No private-label shortcuts. No half-baked collabs. Sunny was involved in everything, from packaging designs to product formulations. She wasn’t just the face of StarStruck; she was the engine behind it.
And the idea? Simple: make high-quality, fun, accessible makeup for everyone, minus the cruelty, plus the glam.
The Woman Behind the Brand: Sunny’s Beauty Blueprint
Let’s give credit where it’s due, Sunny isn’t just playing entrepreneur for the ‘gram. She’s running multiple ventures like a pro:
🎥 Actor since the 2000s, with fans across continents
🧴 Founder of Affecto, a luxe fragrance line for men and women
👙 Co-founder of Infamous by StarStruck, an innerwear brand with husband Daniel Webber
But it’s StarStruck that’s clearly become her flagship passion project, a brand that blends her glamorous persona with her values of self-expression, authenticity, and animal kindness. Each product? 100% cruelty-free, PETA-certified, and brimming with personality.
What Makes StarStruck Shine So Bright?
With so many beauty brands flooding our feeds, what makes this one stand out?
Here’s why StarStruck is more than just a celeb vanity brand:
💋 Affordable Luxury: High-end feels without bankrupting your wallet. It’s glam for the people.
🐰 Cruelty-Free & Vegan: They say no to animal testing and yes to guilt-free glow-ups.
🌈 Inclusive Range: From subtle nudes to bold reds, there’s something for every skin tone and vibe.
🧪 Sunny-Approved Formulations: Nothing hits shelves without Sunny’s own seal of glam.
💄 260+ SKUs: That’s makeup-speak for “a whole lot of options,” from lipsticks to eyeliners, foundations to blush bombs.
In short: it’s authentic, ethical, and extra AF, in the best way.
Tough Skin, Fierce Hustle: The Glow-Up Journey Wasn’t Easy
Let’s not sugarcoat it: the beauty biz is brutal. Even with Sunny’s star power, carving a space in India’s crowded makeup scene (and being taken seriously as an entrepreneur) came with its challenges.
Here’s what Sunny had to push through:
💬 The Stereotype Struggle: People were quick to label her as “just a face”, but she proved she’s got business brains too.
💼 All-In Involvement: Unlike many celeb brands, Sunny’s direct involvement meant long hours, detailed revisions, and nonstop hustle.
🌍 Market Chaos: Standing out among giants like Nykaa, Sugar, and Maybelline? Not exactly a cakewalk.
📦 Bootstrapped Beginnings: No fancy investor cash at the start, just belief and boldness.
And yet, through sheer persistence, StarStruck launched, expanded, and is now sitting comfy with 8-figure revenue and a loyal fan base worldwide.
StarStruck’s Got Next: More Than Just a Pretty Palette
So what’s next on Sunny’s checklist? Oh, you know she’s not stopping at lip liners.
Here’s where the brand’s heading:
🧖♀️ Expanding product lines: Skincare? More fragrances? Stay tuned.
🏬 Offline presence: StarStruck is slowly rolling out in select physical locations for the try-before-you-buy crowd.
🌐 Bigger Global Push: Already sold in countries across North America, the UK, and parts of Europe, but now they’re eyeing more territories.
📱 Building a digital beauty community: From influencer collabs to makeup tutorials, StarStruck isn’t just selling products, it’s building a vibe.
In a world of AI-generated “natural” brands, this one still feels refreshingly human, thanks to Sunny’s personal touch and her refusal to compromise on quality or ethics.
Final Swipe: Sunny’s Legacy Is Lined With Lipstick
From ₹10 lakh in seed cash to ₹10 Cr+ in turnover, Sunny Leone’s StarStruck journey proves that beauty businesses don’t need to be built on fluff. Just fire, focus, and a little shimmer.
It’s not just about foundations and contours, it’s about owning your narrative, standing your ground, and making space for others to shine too. StarStruck’s not selling perfection, it’s celebrating expressional.
So if you’re looking for makeup with edge, ethics, and just the right dash of star power, this might just be your new fave beauty BFF.
Shop: Starstruck by SL
