If you think fitness is just about lifting weights or counting calories, you’re missing the bigger picture.
Getting fit isn’t just about losing weight or building muscle; it’s about making health a part of your life, without burning out, starving, or following weird diet trends (yes, we’re looking at you, lemon water detox people).
And Fittr, India’s first community-driven fitness platform, is proving that sustainable fitness is the way to go. 🚀
From a tiny WhatsApp group in 2014 to a ₹128 crore revenue in 2025, Fittr is turning fitness into a movement.
How It All Started: A WhatsApp Group That Changed Everything
2014: Founder Jitendra Chouksey (JC) started a WhatsApp group to help his friends get fit.
Overwhelming response: The group quickly expanded and transformed into a Facebook community called S.Q.U.A.T.S.
2016: With an initial investment of ₹90,000, the platform was officially launched as a safe space for people to learn fitness without judgment.
2018: The team launched the Fittr app, making fitness accessible, personalized, and science-backed.
2021: Raised $11M in funding from Elysian Park, Peak XV’s Surge, and other investors.
2025: Achieved ₹128 crore revenue with a profit of ₹11 crore, its first profitable year after three consecutive years of losses.
Meet the Founders Behind Fittr’s Success
👨💻 Jitendra Chouksey (Founder & CEO): The guy who started it all with a WhatsApp group.
👩💼 Jyoti Dabas (Co-Founder): Helping scale the platform globally.
👨💼 Rohit Chattopadhyay (Co-Founder): Business strategist behind Fittr’s growth.
👨💻 Bala Krishna Reddy (Co-Founder): Turning tech ideas into reality.
Their mission?
To make 50 million people fit and create 100,000+ meaningful careers in the fitness industry.
Why Fittr Works When Other Fitness Platforms Fail?
Tailored Fitness Plans: Because your friend’s diet won’t work for you. Personalized programs based on your goals, lifestyle, and preferences.
Sustainable Habits, Not Quick Fixes: Getting fit is easy. Staying fit is the real challenge. Fittr gradually integrates fitness into your daily routine, making sure you keep the results long-term.
Coaching & Accountability: Expert coaches don’t just give you diet plans; they actually stay by your side, guiding you through your transformation.
Quantified Nutrition Approach: No random meal plans or bro-science, just science-backed nutrition strategies that work.
How Fittr by Jitendra Chouksey Built a Global Fitness Community?
Fittr has helped over 300,000 people transform their lives, proving that real results come from dedication and the right approach. With a global presence spanning India, the U.S., the U.K., and beyond, Fittr’s programs are trusted by individuals worldwide who seek a reliable path to fitness.
Unlike toxic and judgmental fitness spaces, Fittr fosters an inclusive and welcoming environment where anyone, regardless of their current fitness level, can feel supported in their journey.
The platform prioritizes science-backed training, steering clear of fad diets and misleading fitness myths, ensuring that every transformation is rooted in proven methods.
But Fittr isn’t just about building muscle or shedding pounds, it’s about empowering people to live their healthiest, happiest lives and embrace lasting change. 🚀
Financial Milestones: From Losses to Profitability
FY24 Revenue: ₹85 crore (a slight dip from ₹87.5 crore in FY23).
Losses reduced by 73.5%: Down to ₹11 crore from ₹41.5 crore in the previous year.
FY25 Revenue: ₹128 crore: Marking Fittr’s first profitable year ever.
The shift? A focus on sustainable fitness, growing the coaching network, and community-driven expansion.
What’s Next for Fittr?
📍Expanding global operations: Bringing Fittr’s community-first approach to fitness worldwide.
📍Creating 100,000+ fitness careers: Helping train & certify expert coaches to scale high-quality guidance.
📍Advancing tech-driven fitness solutions: Building smarter, AI-powered personalized training.
📍Growing the Fittr ecosystem: More courses, mentorship programs, and career-building initiatives in fitness.
Fittr isn’t just a business, it’s a revolution in how people approach fitness. 🚀💪
Final Thoughts: Why Fittr’s Journey Matters
Fittr has proved that fitness doesn’t have to be intimidating; it can be accessible, fun, and life-changing.
With 300,000+ transformations, ₹128 crore in revenue, and a global movement in the making, Fittr is redefining health and fitness for the modern world.
And if their unstoppable momentum is any indication, this is just the beginning. 🚀🔥
