For dessert lovers, indulging often comes with a side of guilt. Kiran Shah, the founder of Go Zero, decided to flip the narrative by creating ice creams that are as delicious as they are guilt-free. Born in 2022 out of a passion for wellness and a love for all things sweet, Go Zero is redefining indulgence with zero added sugar, low calories, and a whole lot of flavor. If ice cream could wear a halo, Go Zero would be Saint Vanilla. 😇
The Go Zero Revolution: What’s the Scoop? 🍨
At its core, Go Zero is not your regular ice cream brand, it’s a movement. Kiran Shah wanted to create ice creams that don’t just taste amazing but also fit seamlessly into healthier lifestyles.
Here’s how Go Zero stands out:
- Zero Added Sugar: Sweetened with Stevia, Maltitol, and FOS, Go Zero replaces the usual sugar overload with smarter alternatives.
- Low-Calorie Goodness: Every scoop is lighter on your waistline without sacrificing the rich, creamy texture we all love.
- No Preservatives: Clean, natural, and guilt-free, because who wants fake stuff in their desserts?
- High-Protein Options: Ice creams that don’t just delight but fuel your body.
It’s like your favorite ice cream, but smarter, better, and guilt-free.
Kiran says it best: “Ice cream should never come with a side of guilt.”
Meet the Founder: Kiran Shah, The Dessert Whisperer
Kiran Shah isn’t just another entrepreneur, he’s a visionary who turned a pandemic epiphany into a thriving business. Armed with an MBA from IIM Lucknow, Kiran started his career as a brand manager at Procter & Gamble Singapore. Later, he joined his family’s ice cream business and scaled it to over 100 stores across India. But during the pandemic, a realization struck him hard: India, the diabetes capital of the world, loves sugar—a bit too much.
Kiran knew giving up sugar was impossible for a dessert-obsessed nation. But what if ice cream could taste heavenly without sugar? Months of experimenting with natural sweeteners led to the creation of Sweet Zero, a proprietary blend that slashed calories by nearly 50% without compromising on taste or texture. Thus, Go Zero was born as a brand with a simple yet bold mission: to make every dessert lover smile without regrets. 😊🍨
Flavors That Bring Joy Without the Guilt
Go Zero isn’t just about ticking health boxes, it’s a feast for your taste buds. With fun, creative options in different formats, there’s something for everyone, from Fruit Pops, Cups, Bars, and Tubs, to Kulfis, Duets, and Cones, and many more heart-melting hits.
Whether you’re chilling at home or grabbing dessert on the go, Go Zero is bringing a zero-regrets vibe to every moment.
The Numbers That Prove the Buzz
Since its launch in 2022, Go Zero has grown faster than a kid chasing the ice cream truck:
- ₹30 Crore Raised in Series A Funding: Existing investors like DSG Consumer Partners and Saama Capital doubled down, while new names like BOAt’s Aman Gupta and Namita Thapar from Emcure Pharmaceuticals joined the bandwagon. 💰
- Presence in 16+ Cities: From Mumbai to Bengaluru, Go Zero is serving up guilt-free scoops across India.
- Two Manufacturing Units: Strategically placed in Mumbai and Bengaluru to churn out creamy dreams.
- Total Funding Raised: $6 million, a testament to Kiran’s sweet vision.
Moreover, in Shark Tank India Season 4, Go Zero scored a sweet deal by snagging ₹1 crore from Aman Gupta for 1.5% equity, with ₹66.67 crore company valuation.
What’s Next for Go Zero? Big Plans, Bigger Dreams
The latest funding round is fueling Go Zero’s ambitions to make guilt-free indulgence even more accessible:
- Expansion into Tier-I and II Markets: Think more availability, more smiles. 😊
- New Product Launches: Get ready for exciting additions like kulfi sticks and cassata, inspired by classic Indian flavors. 🍢
- Boosting Quick Commerce: With tie-ups on platforms like Swiggy, Zomato, and Blinkit, Go Zero is making it easier than ever to grab a healthy dessert on the go. 📱
And with plans to expand their supply chain and enhance product innovation, it looks like Go Zero is gearing up for total dessert domination.
Why Customers Are Loving Go Zero
Go Zero isn’t just an ice cream brand; it’s a lifestyle.
Here’s why dessert lovers are raving:
- Guilt-Free Indulgence: No more side-eyes from your fitness tracker.
- No Compromise on Taste: Go Zero proves you don’t have to sacrifice flavor for health. 😋
- Pure Ingredients: Clean eating never tasted this good.
As one customer puts it: “It’s like the ice cream gods answered my prayers for dessert I can enjoy without worrying about my health!”
Changing the Game for Dessert Lovers (and the Industry)
Kiran Shah isn’t just revolutionizing the way we eat ice cream; he’s setting new standards for health-focused food brands:
- Diabetes-Friendly: Zero sugar = a safer indulgence for millions in India battling diabetes.
- Sustainability: Natural ingredients and responsible production make Go Zero an eco-friendly choice.
- Innovation: Sweet Zero is a game-changer, proving that science and dessert go hand in hand.
Final Scoop: The Future Looks Delicious
Go Zero has already made waves with its innovative, guilt-free ice creams. But the journey is just getting started. With more products, broader availability, and a growing fan base, Kiran Shah’s brainchild is poised to become a household name for healthy indulgence.
In Kiran’s words, “Go Zero is about making you feel as good as our ice cream tastes. We’re here to redefine indulgence, one scoop at a time.”
And honestly? We’re ready for this zero-regrets revolution. 🍦🚀
Order your scoop of guilt-free Go Zero
