Beyond Appliances is a Bengaluru-based startup that is essentially a technological genius in your kitchen, but it has just had a mouthy meal. It was able to collect funds in a Series A round of $4 million (INR 34.9 Cr). It is not only a victory to them but to everyone who has ever set a toaster on fire whilst trying to recollect their shopping list.
Fireside Ventures headed the round, and Dharana Capital chipped in. It is not the first time Fireside Ventures has ridden with Beyond Appliances. They also spearheaded the company’s $2 million seed round that took place in November of 2024. Talk about a happy reunion!
Starting Small and Growing to Be Smart in the Kitchen
Eshwar K Vikas and Rakesh Patil are the two keen brains behind Beyond Appliances, which was started in the year 2024. These fellows are not novices in the kitchen arena; they had earlier co-founded Mukunda Foods, which was an enterprise that focused on automating kitchens in restaurants.
Their ride with Beyond Appliances began with a simple question: Why is an Indian kitchen, where people spend such a huge portion of their time, so far not subjected to meaningful technological innovation?
To them, it seemed like a giant opportunity to fill this gap. As smart home technology was exploding, the kitchen remained in the dark ages. They had one thing in mind, and that was to develop smart, technology-based appliances with a specific design that would address the requirements of Indian families.
They had realized that Indian culinary practices are distinct, and a uniform strategy of international companies could not do the trick. Their solution? Appliances are smart enough to know how to cook Indian, from the whistles of a pressure cooker to the sound of frying itself.
More Than Your Trite Appliances: Innovative Smart Kitchen Appliances India
What differentiates Beyond Appliances’ line is its product line. They are incorporating industrial-level innovation in the normal households, and concentrate on the integration of technology, durability, and modernistic design. You have outgrown your grandma and her old chimney: Beyond Appliances has an Android chimney that allows you to stream OTT apps such as Netflix, play music on Spotify, leave reminders, and even organize your grocery lists. Yes, you may literally pig out and watch a show as you make dinner.
Their chimneys are also plug-and-play and do not need a technician. Simply unpack it, pop it in, and that is all you need. This is an eye-opener to those renting a house and those wishing to evade the inconvenience of drilling and ducting. Their smart hobs and cooktops include such things as Flame Failure Device (FFD) as a safety measure and a digital timer that may be automatically switched to turn off the gas because of overcooking and burnt food.
Consumers have responded to the quality and the beautiful design of the company’s products, which are the make-in-India products. They have experienced a doubling of revenues since their seed round last year. It is not a coincidence, but rather it is fueled by great consumer acceptance and repeat purchase. It is not just that people are purchasing a product; they are purchasing a new, more convenient lifestyle.
The Wizards of the Wizardry
Eshwar K Vikas, Co-Founder and CEO: Eshwar is billed as the cornerstone and the person who continues to provide more and more insights, as the visionary who saw the unutilized potential in the Indian kitchen market. He is also passionate about developing solutions that would help people enjoy cooking less as a burden. He hopes to change kitchens in a dynamic, functional, and fun environment, all powered by technology. Eshwar believes that every Indian household has the right to have a smart kitchen, and he is on his way to ensure that comes true.
Rakesh Patil, Co-Founder and CTO: The “Brainiac” and mastermind of the tech advances, Rakesh is the genius who transforms the vision of Eshwarintoo into reality on the ground. Having a background in high-level engineering (he even worked on Tejas aircraft engines!), Rakesh provides the company with industrial-level precision and tenacious drive for innovation. It is up to him to make sure that all of the products are not only intelligent but also reliable, durable, and address the needs unique to Indian cooking. He has a heart of gold and a tech head, so he suits Eshwar best.
What is Next?
The new financing will propel the ambitious expansion strategies of Beyond Appliances. Here’s what’s on the menu:
- Scaling Manufacturing: The business now has four manufacturing plants, but it intends to introduce two new plants. This will greatly enhance their output so that they can satisfy the rising demand for their products.
- Increasing Product Portfolio: The capital will be utilized to increase their R&D efforts and come up with new products. The pipeline of their innovations, such as AI-based cooking assistance and IoT connection, is also quite strong and will continue to transform the experience in the kitchen.
- Empowering R&D: Beyond Appliances is dedicated to the exploration of the limits of smart kitchen technology. They have already registered several patents and are developing functions that will streamline their appliances further.
- Offline Expansion: The company has a good online presence on its D2C platform, Amazon, and Flipkart, but this time, they are targeting to increase their retail presence. They are already operating in Bengaluru and Hyderabad, and would want to be in Mumbai and Delhi, and they would collaborate with large-format stores to access additional customers.
Final Thoughts: Why Beyond Appliances should be in your kitchen?
Beyond Appliances is not merely selling appliances; they are selling a new vision of life that technology will help ease day-to-day tasks and make the kitchen both an entertainment and comfort center. The company will have a major influence on the Indian home and kitchen appliances market, which is set to experience an alarming growth of a whopping $19.31 billion by 2030. Their game-changing products and clear vision are taking Eshwar and Rakesh on the path of establishing a category-defining brand that will form the backbone of modern Indian homes.
