Online fashion shopping is a gamble. You scroll, you squint, you guess your size, and then you pray the outfit doesn’t turn out to be a glorified tablecloth. But what if you could try clothes at home before paying a single rupee?
That’s the bold idea behind Tryo, a Bengaluru-based fashion-tech startup founded in January 2025 by Meet Saparia, Arjav Patni, and Shiva Singh. Their “Try First, Pay Later” model is flipping the script on e-commerce, and they’ve just raised ₹3 crore in pre-seed funding from Zeropearl VC to take it nationwide.
The Founders Who Turned Frustration Into Fashion Innovation
It all started with a post-San Francisco epiphany. Arjav came back from a work trip and told Meet, “SF ka start-up ecosystem is crazy… apan bhi kuch banate hai Sapaa!” (The startup ecosystem in San Francisco is wild… let’s build something too, Sapaa!) That spark led to four months of nightly brainstorming, three pivots, four MVPs, and one serendipitous co-founder moment with Shiva Singh.
The trio realized their pain point wasn’t unique; shopping for clothes online was unreliable, and offline shopping was exhausting. After talking to hundreds of users, one insight stood out: “People don’t buy fashion without trying.” So they built Tryo to bring the trial room to your doorstep.
What Is Tryo and Why Is It So Clever?
Tryo lets users order up to 10 fashion items for ₹0, try them at home, and pay only for what they keep. The rest? Returned instantly to the same delivery partner—no awkward refund emails. No guilt. Just vibes.
Here’s how it works:
🛒 Order up to 10 styles for ₹0
🚚 Schedule delivery (as fast as 60 minutes)
👕 Try everything at home
💳 Pay only for what fits
🔁 Return the rest instantly
It’s like having a mall in your living room, minus the crowds and fluorescent lighting.
The Brands Behind the Looks
Tryo isn’t just serving random T-shirts. They’ve partnered with 25+ premium Indian fashion brands, including:
- The Souled Store
- Virgio
- Bewakoof
- The Bear House
- Nishorama
Whether you’re into pop-culture prints, sustainable fits, or fusion wear, Tryo’s got your aesthetic covered.
The Logistics That Make It All Work
Tryo runs on a dark-store model, using mini-warehouses to manage inventory rather than traditional retail outlets. This setup allows the company to maintain full control over key operations like quality checks, delivery speed, return handling, and keeping inventory fresh.
Their specially trained delivery fleet adds another layer of finesse by enabling doorstep trials and immediate return processing, turning what used to be a logistical headache into a smooth and stylish customer experience. It’s not just backend optimization, it’s fashion logistics reimagined.
Why This Model Slaps (And Solves Real Problems)
Online fashion returns are a nightmare. In the U.S. alone, $218 billion worth of online purchases were returned last year, mostly due to sizing and fit issues.
Tryo’s model tackles this head-on:
🧍♀️ No guesswork about fit or feel
🧾 No upfront payment stress
🔁 No delayed returns or refund drama
💬 Easy to share try-on pics with friends for feedback
It’s not just convenient, it’s confidence in a box.
The Tech That’s Giving AR a Makeover
Tryo also offers a virtual try-on experience powered by QReal, a subsidiary of Glimpse Group (NASDAQ: VRAR). Users can try on:
- Hats
- Sunglasses
- Shoes
- Watches
With lifelike 3D models, Tryo is bringing augmented reality to fashion in a way that’s actually useful, not just gimmicky.
The Funding That’s Fueling the Fashion Revolution
Tryo’s ₹3 crore pre-seed round, led by Zeropearl VC, is being used to:
- Launch operations in Bengaluru
- Scale logistics and tech infrastructure
- Onboard more brand partners
- Refine the user experience
Investor Bipin Shah, founder of Zeropearl VC, said it best: “It’s literally like creating a trial room at home, with zero upfront payment. Their deep understanding of fashion consumers and bold approach to convenience-led commerce stood out to us”.
What’s Next for Tryo?
Tryo is currently live across Bangalore, and the early response has been 🔥. Thousands of trial orders have already been processed, with return rates below industry averages.
Next up:
- Expanding to other metro cities
- Deepening brand partnerships
- Enhancing tech for faster delivery and smarter inventory
- Building a fashion community around try-before-you-buy
They’re not just building a marketplace, they’re building trust.
Final Thoughts: Tryo Is the Fashion Glow-Up India Needed
Tryo isn’t just solving a shopping problem; it’s solving a confidence problem. By letting users try clothes at home for ₹0, they’re giving people the freedom to experiment, express, and enjoy fashion without fear.
So next time you’re scrolling through fashion sites wondering if that shirt will actually fit, remember: Tryo’s got your back. And your wardrobe.
Eye it. Try it. Buy it: Tryo
