How 3 Friends Built Branded Eggs and Sells 4 Lakh Eggs Per Day

Considering the rising demand and need of protein-rich food, Abhishek Negi, Uttam Kumar, and Aditya Singh founded Eggoz. The startup aims to provide fresh, hygienic, herbal-fed eggs to improve the Indian egg market. Eggoz sells 4 lakh eggs daily, clocking Rs 100 crore in revenue.
April 8, 2025
How 3 Friends Built Branded Eggs and Sells 4 Lakh Eggs Per Day Eggoz by Abhishek Aditya and Uttam

Let’s face it, eggs are the OG breakfast MVPs. From sunnysideups to egg bhurji that screams “desi vibes,” eggs are the all-rounders of the food world. But ever wondered if the egg you’re cracking open was laid yesterday or a fortnight ago? 🤔 Turns out, most Indians haven’t. And this is where Eggoz Nutrition came swooping in like a superhero with a cape made of egg cartons. 🦸‍♂️🥚

The Birth of a Cracking Idea

Back in 2017, three tech graduates, Abhishek Negi, Aditya Singh, and Uttam Kumar, traded coding for, well, clucking. Why? Because they noticed that most eggs sold in India were shady in quality, runny yolks, funky smells, and a freshness level that could only be described as meh. Loose eggs, often 10 to 15 days old, ruled the market, with little to no attention paid to the health of the hens laying them.

Driven by their inner food detectives and a passion for solving this eggceptional problem, they founded Eggoz Nutrition. Their mission? To bring you eggs that are 24 hours fresh, chemical-free, and chef’s kiss nutritious. Fast forward to today, Eggoz sells 6 lakh eggs daily and boasts a ₹100 crore revenue. Talk about cracking the market!

Why Your Eggs Deserve Better

Before Eggoz, the egg industry in India was the wild, wild west of food. Loose eggs were everywhere, their quality unchecked, and nobody even bothered to ask, “Hey, is my egg okay?” These eggs came from hens fed on chemical-laden feed and lived in unhygienic, unmonitored farms. Add the smell (or should we say stench) factor, and you’ll start questioning your choices at breakfast. 😵

Eggoz decided to flip the script, answering those age-old questions:

  •  Where do your eggs come from?
  •  Are they fresh or just putting on a brave face?
  •  Are the hens healthy, or have they been binge-eating chemicals?

The Secret Sauce (Or Should We Say Feed?) 

How 3 Friends Built Branded Eggs and Sells 4 Lakh Eggs Per Day Eggoz by Abhishek Aditya and Uttam

What makes an Eggoz egg different? Think of it as the fitness influencer of eggs, it’s fresh, it’s clean, and it’s living its best life. Here’s how they do it:

  • BioMonitored Farms: Imagine a hen spa, complete with perfect humidity, temperature, and biosecurity. That’s where these hens chill.
  • Herbal Hen Feed: These hens are fed an all-natural diet of rice, corn, bajra, and marigold. Yes, marigold, because even hens deserve a glow-up.
  • 11 Safety Checks: From shell strength to UV sanitization, every egg is rigorously tested to ensure it’s the Elon Musk of eggs, innovative and topnotch.
  • Fresh Delivery: Every egg is delivered to your plate within one day of being laid. That’s fresher than most of your DMs! 💨📩

Eggcellent Orange Yolk Goals 🧡

Ever noticed that Eggoz eggs have a bright orange yolk? It’s not a filter, people. This pop of colour is thanks to beta carotene from the hens’ herbal feed, loaded with nutrients like Omega-3 and amino acids. Think of it as the Avengers of nutrition, protecting your eyesight and boosting overall health.

With India trying to go all protein-positive, Eggoz is stepping up big time. Bright orange yolks, rich in essential nutrients like Vitamin D, Vitamin A, and lutein, are helping people hit their health goals, one omelette at a time. Plus, their fresh and hygienic practices are an answer to India’s long-neglected egg industry chaos.

Helping Farmers, One Egg at a Time 

Eggoz isn’t just about eggs; it’s about the ecosystem. By partnering directly with local poultry farmers, they cut out exploitation and ensure fair practices. Farmers get IoT devices (think: smart tech for hens), veterinary care, and even a Farmer App for egg production tips. It’s like an MBA for poultry farming!

Adding Some Eggcitement!

Eggoz by Abhishek Aditya and Uttam

Wait, there’s more! Eggoz decided to level up with a frozen snack range. Picture this: juicy Anda Bhurji Momos, Egg Burger Patties, and crispy Egg Nuggets. It’s like regular snacks but with a protein-packed remix. Think health-conscious snacking but make it delicious, and let’s be honest, who says no to nuggets? 🙌

Crack Open the Future

Eggoz is growing every day, thanks to their loyal “eggheads” (yes, that’s you). With over 5 lakh customers giving feedback and suggestions, they’re constantly evolving. Whether it’s improving its supply chain or tweaking its safety checks, Eggoz is on a neverending journey of doing better for you and your farmers.

So, next time you’re making an omelet or that Instaworthy shakshuka, remember where your eggs come from. Better yet, make the switch to Eggoz, and start your day with one day of fresh, 100% herbal, no antibiotic eggs. After all, life’s too short for subpar yolks. 😉

Eggoz isn’t just an egg brand; it’s a revolution, one cracked shell at a time. 💥🐓

Planning to order? Eggoz

Aditya

Aditya Farrad

Aditya is a seasoned business expert and the founder of Moneymint. He became a self-made millionaire at a young age thanks to his various online businesses. With years of experience running his own successful businesses, Aditya understands the unique challenges and opportunities that come with entrepreneurship.

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