If you thought traditional Indian snacks were just for festivals and family functions, think again.
Meet Shuddh Swad, a brand that’s turning thekua, besan laddoo, makhana, and banana chips into a nationwide obsession. And it all started with one curious 16-year-old named Jayanta, a street-side snack, and a stomach ache that changed everything.
This isn’t your typical startup story with pitch decks and VC calls. It’s a tale of two friends, a shared dream, and a mission to make India’s beloved snacks clean, affordable, and available all year round.
Spoiler alert: they hit ₹1 crore in revenue in just one year.
Yup, that’s a lot of laddoooooos.
A Dream That Started with a Bite
Jayanta wasn’t born into business. He didn’t have investors, fancy degrees, or a startup incubator cheering him on. What he had was curiosity, a love for food, and a stubborn streak that led him straight into a life-changing moment.
One day, he saw a kid munching on thekua at a street stall. Like any food-loving teen, he wanted in.
But his dad warned him: “Beta, yeh hygienic nahin hota.”
Jayanta ate it anyway. The next day? Boom, sick as predicted. That one bite made him realize how risky street food could be, and how badly India needed safe, traditional snacks.
From Festival Cravings to Founding a Brand
Fast forward a year to Chhath Puja. Jayanta’s best friend Kailash handed him a store-bought thekua. It was delicious, but expensive and only available during the festival. That got them thinking: why are our favorite snacks either unhygienic or overpriced? And why are they tied to seasons or states?
They started noticing the same issues with other classics, besan laddoo, makhana, and banana chips. Either they were sketchy on the streets or locked behind boutique price tags. That’s when the duo realized this wasn’t just a snack problem; it was a nationwide challenge.
Building a Brand from the Ground Up (Literally)
Shudh Swad wasn’t born in a boardroom. It was born in conversations, cravings, and a shared frustration. Jayanta and Kailash didn’t wait for funding; they launched on Instagram. Not just as a platform, but as a community. With over 500 million Indians scrolling daily, it was the perfect place to start a snack revolution.
Their goal? Deliver premium, hygienic, and affordable traditional snacks to every corner of India. No seasonal limits. No sketchy packaging. Just pure, clean swad.
Why Shuddh Swad Hits Different
Let’s be real, India LOVES snacks. But we also love convenience, hygiene, and value. Shuddh Swad nailed all three.
✅ Traditional recipes, modern packaging
✅ Available year-round, not just during festivals
✅ Hygienic production, no shady street-side prep
✅ Affordable pricing that doesn’t make you cry at checkout
It’s giving: nostalgia, safety, and snack goals.
From Zero to ₹1 Crore in One Year
In just 12 months, Shuddh Swad went from a two-person hustle to a ₹1 crore brand. That’s not just impressive, it’s iconic. With over 250,000 customers and counting, they’ve proven that India’s love for traditional snacks isn’t fading, it’s evolving.
And they didn’t do it with celebrity endorsements or viral gimmicks. They did it with authenticity, consistency, and a whole lot of heart.
The Real MVPs: You
Shuddh Swad isn’t just a brand, it’s a movement. It’s powered by every customer who chose hygienic over risky, tradition over trend, and flavor over fluff. Jayanta and Kailash say this journey is fueled by your love and support. And honestly? Same.
Together, they’re bringing back the joy of traditional snacks, safe, affordable, and available anytime, anywhere. It’s not just about food. It’s about culture, comfort, and connection.
Snack-Sized Summary
Because we know you’re scrolling fast:
- Jayanta’s curiosity + one street-side snack = a big idea
- Shuddh Swad solves the hygiene + availability problem of traditional snacks
- Launched on Instagram, built by two friends
- Hit ₹1 Cr in revenue in just one year
- Trusted by 250k+ customers across India
- It’s not just a brand, it’s a movement to make tradition tasty again
So next time you’re craving a thekua or a laddoo, skip the sketchy stall and hit up Shuddh Swad. Because your taste buds deserve tradition, and your tummy deserves hygiene.
