Let’s face it: insurance is the spinach of adulting. We know it’s good for us, but most folks would rather ignore it and hope for the best. Until something hits the fan, such as a flood, fire, or a surprise hospital bill.
That’s where Bharatsure, an insurtech startup founded by Anuj Parekh and Sanil Basutkar, comes in hot. These two former finance bros (and proud CAs) saw how broken insurance distribution was in India and decided to do something about it.
Founded in 2021, Bharatsure is now helping platforms, agents, and businesses embed insurance into their services like it’s no big deal. They recently raised ₹6 crore in a funding round led by Inflection Point Ventures, with support from Capital A and Atrium Angels.
So let’s unpack how Bharatsure is quietly making insurance kind of awesome.
Meet the Founders
Before they turned the insurtech world upside down, Anuj and Sanil were deep in the finance game, armed with accounting degrees and a sharp eye for systems that don’t work.
- Anuj Parekh (CEO): An IIM Bangalore grad who can probably calculate your premium before finishing his chai. He’s the go-to guy for strategic growth and big-picture vision.
- Sanil Basutkar (Product Head): An ISB alum with the product mindset of a Silicon Valley PM and the practicality of a Dadar commuter. He brings the “let’s make this usable” energy to Bharatsure’s tech stack.
Their shared goal? Make insurance less cringeworthy and more click-worthy.
Why Insurance Needed a Rebrand
Most people interact with insurance only when they’re already stressed. Add confusing clauses, ancient infrastructure, and sketchy agents, and boom, you’ve got a recipe for distrust.
The Bharatsure team saw these pain points:
- Complex systems – Most insurance platforms feel like Windows XP: functional but clunky.
- Too much paperwork – Claims still get faxed. Yes, faxed.
- Limited scalability – Small businesses struggle to offer group health benefits.
- Lack of trust – The fine print gives more anxiety than answers.
Insurance wasn’t built for modern India. Bharatsure is.
What Bharatsure Does
This isn’t just insurance, it’s Infrastructure-as-a-Service (IaaS). Think of it as an invisible layer that businesses can plug into to offer coverage, benefits, and wellness perks with zero friction.
Here’s what they bring to the table:
- Tech Infrastructure: Simple APIs that let you embed insurance into websites, apps, or business ops.
- Group Health Insurance: Customizable covers for teams, contractors, and gig workers.
- Embedded Products: Add insurance to other services like warranty, travel, or service-based apps.
- Wellness & Benefits: Mental health tools, accident coverage, and fitness perks are all bundled in.
- Claim Automation: Because chasing paperwork in 2025 is illegal (emotionally).
Rather than trying to sell insurance directly, Bharatsure powers those who do, banks, platforms, brokers, and even fintech apps.
Their Battery Smart Collab
Bharatsure recently partnered with Battery Smart, India’s EV battery-swapping giant. The mission? Provide natural calamity insurance to 70,000+ drivers across 1,500+ stations.
The coverage includes:
- Fires
- Floods
- Earthquakes
- Personal accidents
In a country where climate change is getting realer by the day, this move isn’t just smart, it’s necessary. It proves Bharatsure isn’t here to hand out generic plans. They’re crafting solutions for real-life use cases.
And yes, even EV station operators are leaving 5-star reviews.
Funding Breakdown: What’s Cooking with ₹6 Cr
The July 2025 funding round, led by Inflection Point Ventures, gives Bharatsure the fuel to accelerate, expand, and innovate.
The money will go toward:
- Scaling their tech team
- Expanding to more Indian cities
- Building new insurance modules
- Streamlining onboarding for partners
- Spreading the insurtech gospel far and wide
Investor Mitesh Shah from IPV called their model “futuristic” and praised its ability to offer real protection for real people. It’s not just about money, it’s about trust, resilience, and putting India’s workforce first.
Where Bharatsure Shines
It’s not just the product, it’s the experience. Their platform scores a 4.9/5 on Google, and they’ve already insured 200,000+ lives with 10,000+ claims processed.
The vibe? Easy, secure, and scalable.
What their customers love:
- No jargon
- No ghosting
- No mystery charges
- Actual customer support
- Real-time updates and insights
And for platforms, it’s like getting insurance superpowers without hiring a 20-person ops team.
Principles That Don’t Sound Like MBA Slides
Bharatsure is run on values that keep the mission sharp and human:
- Tech-Driven Impact: Build fast. Fix real problems. Empower distribution.
- Simplification & Focus: No fluff. Just functionality.
- Curious Mindset: Ask questions, test boundaries, and break outdated norms.
- Culture of Balance: Bold moves meet realistic execution. Also, Crocs at work are okay.
These aren’t just poster quotes. They define how Bharatsure operates, with empathy, curiosity, and relentless problem-solving.
Building for India, Not Just Startups
While most insurtechs chase corporate accounts in fancy offices, Bharatsure is putting the spotlight on:
- Tier 2 and 3 cities
- Gig workers
- Small fleet operators
- Offline businesses
- Everyday entrepreneurs
By partnering with channels people already use, like banking apps, delivery services, and EV networks, Bharatsure is meeting users where they are, not where the market thinks they should be.
Insurance for India’s next billion? Bharatsure’s already on it.
Final Thoughts: Insurance That’s Actually a W
Let’s be honest, insurtech doesn’t usually scream “hype.” But Bharatsure is changing that.
They’ve:
- Built something scalable and smart
- Partnered with major players
- Earned trust from users across 50 cities
- Helped thousands stay protected affordably
- Created tools that make insurance accessible, not annoying
And they’re only 4 years in.
So next time someone says insurance is boring, tell them about the EV driver who got his flood damage covered, or the SME owner who gave his staff wellness perks without breaking the bank.
That’s Bharatsure’s impact. And yeah, we’re here for it.
