If you are crazy about healthy drinks, I have some exciting news to share with you. HealBev Beverages are the new players in the market. Their first product called Aqua Fiber, is an awesome flavored water with a twist—it’s infused with prebiotic fiber.
Now that is not just any tasty healthy drink, but it also has some added health benefits. True to their goal, HealBev drinks are both super nutritious and totally enjoyable.
What is HealBev Beverages?
It is an innovative Indian functional beverage brand that prioritizes health and wellness. HealBev is bringing its flagship product, Aqua Fiber, which, as they say, enhances our gut health.
Presently, the startup is offering Aqua Fiber, a prebiotic fiber infused water. It is available in 3 flavors:
- Berry Run
- Green Apple Punch
- Lemon Kick
In future, the company will target the audience. And considering the lack of vitamins and protein in our diets, the company is planning to launch Vitamin Soda and Non-Alcoholic Protein Beer.
Are HealBev Products Safe for Younger Generations?
With younger generation’s curiosity to try new things in the market, HealBev guarantees that its products are safe for all age groups, teenagers and kids included.
As per the company, “Aqua Fiber, for example, contains prebiotic fiber and slow-releasing carbs, making it a better alternative to sugary sodas. As we expand our product line, we’ll develop options that cater specifically to children and teens, keeping their nutritional needs and taste preferences in mind.”
“HealBev isn’t just about creating beverages—we’re committed to making a lasting impact on society through meaningful CSR initiatives.”
The company is doing so through:
- Educating the Public on Nutrition & Diet Awareness: Workshops, digital campaigns, webinars to educate people about nutrition and gut health. Also, informing them about the negative impact of processed foods.
- Breaking the myths: The company is collaborating with fitness experts, dieticians, and nutritionists.
- Supporting Healthy Lifestyle by partnering with local fitness communities, running clubs, yoga studios, and sports events to encourage people to stay active. HealBev will sponsor wellness programs, marathons, and fitness challenges to make health and fitness more accessible to all.
- Tackling Pollution & Environmental Sustainability: Focussing on human health while neglecting the nature is not going to work for the long run. Thus, the company established its Waste Management Initiatives, carrying out air purification efforts by contributing to installing air purifiers in urban areas, schools, and community spaces to help combat air pollution and promote cleaner breathing environments.
- Working with NGOs and government: Through this, the startup supports programs that improve public health, reduce lifestyle diseases, and promote overall well-being.
- Uplifting the Underprivileged: HealBev is exploring initiatives to make nutritious food more accessible to underprivileged communities.
Investments and Grants
Currently bootstrapped, HealBev is working closely with a number of trusted suppliers and source ingredients.
“This not only secures high-quality raw materials at competitive rates but also allows us to take advantage of economies of scale. By purchasing in bulk, we can keep our ingredient costs low without compromising on nutritional integrity. Our commitment is to deliver “value for money” – meaning that even at a competitive price point, we do not compromise on nutritional quality,” says HealBev.
What Were the Challenges Faced by the Brand?
If an already competitive market is not considered as a challenge in itself, then the widespread lack of consumer awareness regarding functional ingredients surely is another major challenge.
When the customer is not aware of what a company is selling, then why would they prefer its products over others?
Obviously, a major portion of the Indian population is not aware of the benefits of these ingredients. HealBev decided to tackle this issue by actively educating the market while upholding the highest production standards.
HealBev products ensure high nutritional value by sourcing quality ingredients in bulk. By sourcing products in bulk and using advanced manufacturing methods, essential nutrients are retained.
The company states, “Our expert formulation and streamlined supply chain help reduce costs while maintaining the product’s integrity. Continuous innovation allows us to pass savings directly to you without compromising quality.”
Through cost-effective sourcing, innovative product formulations, and efficient production, along with smart distribution, the company is able to offer affordable and highly nutritious products.
Revenue Goals
HealBev aims to sell around 2.5 lakh units of Aqua Fiber and achieve a revenue of Rs 1.5 crore.
How HealBev is Going to Stand in India’s Competitive Market?
As we already know, the Indian functional beverage market is already flooded with numerous products, which makes it highly competitive. However, HealBev distinguishes itself through a commitment to flavor, accessibility, and quality.
Unlike other drinks, HealBev is prioritizing making its drinks beneficial and which is seamlessly integrating wellness in consumers’ everyday lives.
“With the rising standard of living and higher per capita income, our audiences care about what they put in their bodies while not compromising on taste and feel. We’re making HealBev stand out with a quirky, sarcastic brand personality that’s fun and relatable.
“Our marketing will focus on bold digital storytelling, influencer collaborations, and engaging social media content. We’ll build trust through transparent ingredient sourcing and strong community-driven initiatives like nutrition education and fitness partnerships. Sustainability will be a key differentiator with eco-friendly packaging and pollution reduction efforts,” the company quotes.
But Why Fiber?
Most of us are unaware of the benefits of an essential nutrient, FIBER. Yeah, we read about it in our science chapter regarding a balanced diet. But then, life happened, and we all forgot about these nutrients and ate and drank what was easily available.
Fiber plays a crucial role in maintaining digestive health, but many Indians (yes, me and you included) find it challenging to fulfill their daily fiber requirements. Aqua Fiber is enriched with prebiotic fiber from inulin, which not only enhances digestion but also offers an easy solution to a prevalent dietary concern.
Future Plans
After bringing their unique approach in the market, HealBev Beverages is aiming to expand its product line by adding more functional drinks targeted to promote combined wellness.
In the long run, HealBev aspires to lead the Indian functional beverage market. Moreover, the brand plans to diversify its product range to address a variety of health needs, all while making wellness enjoyable and accessible for consumers. Furthermore, while focusing on innovation, strategic partnerships, and consumer education, the company seeks to transform how Indians perceive hydration and overall well-being.
Going International
Furthermore, the brand also has plans to expand internationally, primarily focusing on markets with growing demand for functional beverages, like Southeast Asia and Middle East.
“Our focus will be on regions where gut health, wellness drinks, and innovative beverages are gaining traction. This will, however, be after catering to the demand in our home country and satisfying the demand here.”
About the Founders
Thompson Saji Thomas, the founder of Healbev, has the vision to create a brand that focuses on building relatable connections with customers rather than just focusing on building the products. He manages branding strategy, thus, ensuring the brand’s reach to its target audience.
Ashwin John, co-founder of the startup, is a health and fitness enthusiast. He is dedicated towards spreading wellness through healthy beverages. According to him, the next thing to rule the Indian healthy food market are functional drinks, and he wants HealBev to be the changemaker.
Santosh Rane also joined the team as a financial advisor and consultant. Being an investment banker, he will be guiding HealBev’s financial strategy, thus maintaining long-term growth.
Milind Bharti, co-founder of Healbev and a design enthusiast, is leading the branding and creative direction.
