When three former Blinkit executives left the comfort of one of India’s hottest Q-commerce platforms, they didn’t go the usual VC route or chase the next D2C craze. They decided to solve a very real, very frustrating problem for consumer brands: the tangled mess of data silos, digital shelf chaos, and revenue leaks no one could quite explain.
That’s how GobbleCube was born. A growth copilot powered by AI, built specifically to help brands find what’s broken and fix it faster across digital shelves, ads, pricing, and planning. Think of it like Google Analytics crossed with a strategy consultant, but with better energy and less jargon.
And in less than a year, they’ve grown from zero to 200+ brands and $2 million in annual recurring revenue.
Founders Who Know the Grind
GobbleCube wasn’t cooked up in a boardroom. It was built by three operators with decades of experience in consumer tech.
- Manas Gupta, CEO, holds degrees from IIT Delhi and IIM Bangalore. At Blinkit, he built the backbone of data architecture and analytics, essentially the engine driving decisions.
- Srikumar Nair, CBO, led merchandising and brand monetization. He’s the guy who made SKUs behave and pricing strategies stick.
- Nitesh Jindal, CTO, has over 10 years of engineering chops and is the brains behind Blinkit’s personalization and search logic.
Together, they took what worked at Blinkit and what didn’t and transformed it into a product that helps brands scale smarter.
From Chaos to Clarity
Consumer brands today operate across 10+ platforms: Amazon, Flipkart, quick-commerce apps, and retail aggregators, and each one spits out data in different formats, at different times, with zero alignment. Teams spend hours combing through spreadsheets just to figure out what went wrong.
GobbleCube simplifies all that. Their AI-powered dashboard breaks down business performance into actionable chunks so teams can focus on strategy, not data cleaning.
Here’s what brands get when they plug into GobbleCube:
- Real-time visibility into leaks, demand gaps, and underperforming SKUs
- Automated root-cause analysis across product, pricing, availability, and content
- Market-level insights sorted by SKU, keyword, locality, and category
- Predictive tools to identify fast-growing micro-markets
- Collaboration features that bring marketing, sales, and ops onto the same page
The whole platform runs on plug-and-play enriched data, meaning brands can go live without waiting weeks for integration.
A Rapid Rise
Since their public launch nine months ago, GobbleCube has helped over 200 brands scale their digital revenue, often doubling or tripling sales. They work with household names like Reckitt, Nivea, Tata Consumer, and Johnson & Johnson.
Their success attracted fresh funding. In a pre-Series A round this year, GobbleCube raised $3.5 million from InfoEdge Ventures, with participation from existing investor Kae Capital. This comes on top of $1.9 million in seed funding from early 2023.
With capital in hand, they’re improving their AI stack, adding modules for campaign optimization, and expanding globally. The team already operates in MENA and LATAM regions and has its sights on Southeast Asia and Europe next.
Why Brands Love It
GobbleCube isn’t just about flashy dashboards. It’s about solving boring-but-critical problems with flair and precision. Here’s why brands keep coming back:
- Hyperlocal intelligence: The SKU × Keyword × Locality lens helps brands target fast-growing demand pockets
- Real-time feedback loops: Businesses can fix a problem today, not next Friday
- Cross-platform stitching: GobbleCube unifies data across retail, Q-commerce, CRM, and ad platforms
- Plug-and-play setup: Most clients are up and running within days
- Secure and compliant: ISO 27001 and SOC 2 Type II certifications ensure enterprise-grade data protection
Beyond the Metrics
But GobbleCube’s story isn’t just about ARR, logos, or funding. It’s about making marketing and sales teams feel less like firefighters and more like pilots. It’s about shifting decision-making from gut feel to real-time intel.
The founders have built the kind of platform they wished existed at Blinkit, a tool that works behind the scenes to deliver clarity, confidence, and speed in environments where chaos is the default.
The Road Ahead
As GobbleCube grows, the team’s focus is on expanding modules, onboarding more global brands, and continuing to answer one question better than anyone else:
What’s slowing your revenue, and how do we fix it, fast?
If the platform stays on its current trajectory, GobbleCube might just become the gold standard in AI-powered growth strategy. Not bad for three guys who used to spend more time fixing dashboards than making driving decisions.
For now, the cube’s rolling, and brands are gobbling it up.
