What happens when a bored college project meets relentless hustle and a boatload of innovation? You get Entropik Tech, an AI startup that’s not just reading spreadsheets, it’s reading emotions. Yep, Bangalore-based Entropik is decoding what you think, feel, say, and even don’t say, and turning that into gold for global brands.
This isn’t your typical “I made an app in my dorm” story. It’s bigger, bolder, and frankly, way more emotional literally.
Humble Beginnings, Big Brain Energy
Flashback to the mid-2000s: While everyone else was trying to survive engineering classes at IIT Kharagpur, one student, Ranjan Kumar, was plotting a different course. What started as a casual student project soon planted the seeds for something way more futuristic than anyone saw coming.
Emotion AI wasn’t even a thing people talked about back then (they were busy figuring out Facebook). But years later, with some entrepreneurial detours, hello, Red Castle and OyePartyRanjan circled back with a new idea: what if tech could understand how people actually feel?
Plot twist: it could. And Entropik was born.
Meet the Dream Team
- Ranjan Kumar – The visionary CEO and co-founder who turned emotion into innovation
- Lava Kumar – The cool CPO with product sense so sharp it could cut glass
- Bharat Shekhawat – The Head of Engineering and tech whisperer behind the machine
Together, they didn’t just build a company, they built a vibe. And they backed it with serious code, creativity, and confidence.
So, What Makes Entropik So Dope?
Let’s just say this ain’t your average SaaS startup. Entropik took “understanding the customer” to an emotional level:
🧠 Emotion AI – Tracks facial expressions, brainwaves, and voice tones to get real-time mood reads
👁️ Predictive AI – Eye-tracking tech that follows where users focus (and when they zone out 👀)
💬 Decode Copilot – Ask it anything, and get juicy, research-backed insights instantly
⚡ 6x faster than traditional research tools – Because of waiting weeks for surveys? Hard pass.
They’ve already tested over 45,000+ user experiences and helped decode emotional responses for giants like Intel, P&G, Flipkart, Vodafone, Viacom18, and Tata Chem.
Even better? Entropik has 17 global patent claims. So when we say “cutting-edge,” we mean it.
Vision: “To drive human insights to help scale decision-making by connecting what people think, feel, say, and do with empathy as the foundation.”
The Hustle Was Not a Chill Ride
Let’s be real: disrupting global research markets while building proprietary tech isn’t exactly a walk in Cubbon Park. There were big-time challenges:
- Pitching a new category (Emotion AI) before anyone really knew what that meant
- Getting funding in the early days when most investors just blinked in confusion
- Scaling globally while staying lean and human-first
But the team didn’t flinch. Instead, they rode the rough waves with some good old-fashioned resilience (and probably a lot of coffee ☕).
Zoomin’ Through Milestones
2016: Entropik was born. Seed round? A humble $150K.
2018: Launches Affect Lab, the world’s first multimodal Emotion AI platform.
2021–2022: Goes global US, EU, SEA, and the Middle East. Adds Voice AI. Drops Decode Live.
2023: Closes $25.5M in Series B 💸, racks up 17 patents, and starts Predictive Eye Tracking.
2024: Launches Decode Copilot & Qatalyst UX research platform. Mic drop.
Now? They’ve pulled off 7x growth in 18 months, are gunning for 3x more, and already work with clients across 5 continents. That’s not just a startup, that’s a world tour.
The Future? Even More Lit
Entropik isn’t stopping at analysis; they’re moving into prediction. With a massive data lake of emotional and behavioral insights (from 20K+ tested apps), they’re cooking up models that might just know what you’re thinking before you do.
They’re also leaning into Generative AI, expanding SDK/API plug-ins, and staying miles ahead of traditional research.
As founder Ranjan says:
“We’re moving from being analytical and prescriptive… to being predictive.”
Translation: They’re about to read your mind and help brands vibe with it
Final Thoughts: From Feels to Fortune
In a world overloaded with data, Entropik dares to ask: What if the most powerful insight… is a feeling?
From a campus project to a global disruptor, Entropik proves you don’t need to follow the crowd to build a unicorn. You just need vision, vibes, and a little tech that knows when you’re smiling.
So next time you catch yourself ugly crying at an ad or rage-clicking through a checkout pagejust know: Entropik’s watching. And it knows.
