When it comes to hunting for homes in India’s tech capital, old-school classifieds are out and Instagram’s algorithm is apparently in. The city’s latest viral homeowner, a 24-year-old software engineer, recently purchased a ₹1.9 crore flat thanks to scrolling skills—his father’s, to be precise.
Digital Discovery and Family Teamwork
The journey began in the most 2025 way imaginable: the engineer’s father stumbled upon a promising 2BHK flat while browsing Instagram. Instead of suspicious DMs, the feed delivered a genuine real estate lead, marking a new chapter in “Dad, I found the place online”. Gone are the days of poring over Sunday property supplements—now dad’s on the ‘gram and the brokers are, too.
With a price tag many wouldn’t dare to peek at before the age of 30, this young buyer and his family tackled the challenge with a combination of early financial discipline and… a hefty loan. Out of ₹1.9 crore:
- 35% upfront (about ₹66 lakh): Gathered through savings, investments, and a supportive family hand.
- 65% (roughly ₹1.22 crore): Covered by a sizable home loan from ICICI Bank.
- EMI responsibility: Squarely on the young professional’s shoulders, because, as he jokes, at least you can’t blame Instagram for the monthly payments.
The Internet Asks: “How Did You Do It?”
Curiosity quickly blossomed online, with social media users clamoring for financial tips worthy of such a big leap at 24. The engineer credits early (if sometimes clueless) investing, consistent savings, trading, passive income from physical assets, and a string of freelance influencer marketing gigs. He’s quick to admit that his family’s support and collaborative cash flow made things a lot less stressful, even if his parents now expect quarterly home tours and perhaps naming rights for the balcony.
Buying Young, Living Large
The flat, bought via Instagram but verified in real life, has intrigued not just aspiring homeowners but also real estate agents now flocking to social platforms.
Some online wags mused that “even brokers have moved to Instagram for leads.”
Comments ranged from admiration to tongue-in-cheek envy, all reflecting the paradox of big-city living: “Early to bed, early to rise, max out the loan and amortize!”
The purchase symbolizes a growing trend among Bengaluru’s tech-savvy youth—leveraging digital resources, family support, and a dash of financial sophistication (plus a sprinkle of parental scroll-power) to snap up aspirational homes, all before the age where back pain becomes dinner conversation.
Lessons for Aspirants
- Start saving and investing early (and get your parents on Instagram—just in case).
- Blend old and new: Family wisdom and modern tools often yield the best results.
- Don’t fear the EMI: At least it’s not a subscription you forgot to cancel.
In the end, whether you’re window-shopping properties on Instagram or navigating EMIs with coffee in hand, Bengaluru’s latest homebuyer proves buying your dream flat is now just a scroll—and a well-timed family group chat—away.
