Surviving not once but twice from cancer, and thereafter not just surviving but thriving on a long pilgrimage to the Himalayas, Radhika Iyer is no fiction but indeed a miracle. The journey after the second battle with cancer saw Radhika gear up to change her gears from fighting for her life to unifying the heart and soul of living well.
Early Life and the Birth of Anahata Organic
Back to 2019, Gujarat, India. Radhika Iyer steps in—the warrior who fought against cancer, who emerged stronger and fiercer, and who decided to change the world. She founded Anahata Organic, a health and wellness brand amid the very principles of Ayurveda and Naturopathy-sustainable and ethical way of living.
The journey began from the heart of the Himalayas. Imagine snow-clad mountain peaks🏔️, serene valleys, and unlimited natural riches waiting to be discovered. She absorbed the wisdom of the natural world and unfolded ancient recipes and rituals that were as old as the mountains themselves. And it was right there, amidst pristine beauty, that she found a kind of power in holistic living and using natural ingredients.
Sharing the Wisdom
Inspired by her own transformation, Anahata Organic was born with the aim of sharing organic, chemical-free products with the world. And let us say this is no ordinary health and wellness brand. Anahata Organic has:
- 250+ Products: From skincare to haircare to wellness.
- Direct Sourcing: Ingredients sourced directly from farmers.
- Eco-Friendly Packaging: Made by women entrepreneurs.
Focusing on What Really Matters
And these aren’t just any products—oh no, they’re crafted with ingredients sourced directly from farmers, with a whopping 50% coming straight from Gujarat.
Anahata’s sustainability mission is one that has to be seen to be believed. The brand invests in environmentally sustainable packaging handmade by women’s entrepreneurial groups and aims to uplift tribal communities in Telangana, Kerala, and Gujarat.
Yes, you heard that right. It’s not just about making you look and feel fabulous; it’s about doing so in a way that is kind to the planet and empowering to local communities.
Investment and Growth
Anahata’s ethical practice begins with its manufacturing unit, Kamicka Organic. Radhika initially invested ₹8 crores in this bootstrapped brand from her own savings. Now, how’s that for walking the talk? It is not just a passion project but a mission-driven endeavor that is effecting change and creating impacts!
And how does one grow a loyal community in the digital age? By leveraging the power of social media, of course! Radhika organically grew Anahata’s Instagram following from a modest 32 to over 123K. How, you ask? Through education, engagement, and a whole lot of heart. This digital-first strategy propelled Anahata Organic to achieve an impressive 22 lakh in monthly revenue. It’s not too shabby for a brand that’s all about simplicity and authenticity.
Instagram Growth: From 32 followers to over 123K.💹
Monthly Revenue: Achieved 22 lakh. 💵
More Than a Brand: A Movement
The story of Anahata is one of resilience, growth, and unyielding love for nature, animals, and mountains. Radhika and her children built this brand, intending to share the essence of holistic natural living with the world. And let’s be real: Anahata is a lot more than just a brand. It is a movement, a way of living, and a community rooted in wellness and authenticity.
So, whether you’re a skincare junkie, a wellness warrior, or just someone searching for a little balance in this chaotic world, Anahata Organic has got you covered. With products as effective as they are eco-friendly and a founder whose journey is nothing short of inspirational, Anahata is here to remind us all that true beauty begins from within, with a little help from Mother Nature.
Follow their Journey: Anhata Organic | Shop: Anahata Organic🌿
