Amid the business of central New Delhi, a revolution of sorts was being forged in 2023. It is not a product of a boardroom, and it was not endorsed by a star; the idea behind it was simple and honest: every Indian should have access to good, healthy, and cheap staple goods. This concept led to the Mitra brand, which has witnessed rapid growth and is led by Abhishek Kaushik, who believes strongly in the efficacy of purity and tradition.
The Founder: Abhishek Kaushik, who has a Vision of Everyday India
Abhishek Kaushik was not born into a family of industrialists. His experience started with the real-life example of how the urban and rural population, in equal measure, could not find high-quality, affordable necessities. He noted that the old techniques of making food, such as grinding corn with stone, were being ousted by mass production, at the expense of nutritional value and flavor. Aiming to fill this gap, he started Mitra with the purpose of restoring the food heritage of India with modern hygiene systems and scalable infrastructure.
The solution was also really straightforward yet very effective, take the Chakki Fresh stone-grinding methodology and add strong supply lines and mid-range pricing. The result? Products that were premium priced in the mass markets. This ideology appealed to the customers, particularly in the tier II and III cities, where Mitra gained a base of loyal customers soon.
Building the Brand: From Chakki Fresh to Category Leader
Early success was achieved by Mitra, especially in its flagship product, stone-ground wheat flour, which still retained its natural fiber, aroma, and nutrition. The flavor of heritage with the promise of hygiene also comes through in contrast to industrially milled flour in Chakki Fresh products of Mitra. With time, as the brand name became household, it ventured into other critical segments, such as rice, pulses, and spices.
The efforts of the company in terms of price and quality saw a repeat purchase rate of 92 percent. But consumers were not only purchasing, but they were also returning. The resultant organic growth acted as the building block of Mitra to soar to heights, maximising its financial performance in FY24 to 11 crore and projected to reach the height of 120 crore in FY26.
Revenue Rocket: From ₹11 Cr to ₹120 Cr
Mitra’s financial trajectory is nothing short of impressive:
| Fiscal Year | Revenue | Monthly Recurring Revenue (MRR) |
| FY24 | ₹11 crore | ₹12 crore |
| FY25 | ₹40 crore | ₹17 crore (projected by Nov ’25) |
| FY26 | ₹120 crore (projected) |
Already EBITDA positive, Mitra is proving that profitability and scale can go hand-in-hand.
The ₹14 Crore Bridge Round: Fueling the Next Chapter
Mitra closed a bridge equity funding round of 14 crores in August 2025 with a lead investment by Bestvantage Investments and a Dubai-based family office, and existing marquee investors. Such financing is not only a financial milestone; it is a strategic step into greater market depth and product development.
The capital will be used in the establishment of a 3,000-tonne refined flour (maida) plant, which will further increase the monthly recurring revenue to 17 crore, as compared to 12 crore at present. Yet Mitra is not going to stop at Maida. The brand is moving into millet-based flours, gluten-free, diabetic-friendly, and organic spices to meet the needs of the health-conscious consumer segment in India.
Scaling with Purpose: Series A and Global Ambitions
Mitra has so far raised 25 crore, and in April 2026, it is planning a Series A round of 500 crores at a valuation of 500crorese. The roadmap will encompass a scale in manufacturing capacity, product diversification, and the international markets where demand for Indian staples is increasing exponentially.
Mitra has a simple goal: to become the largest brand in the FMCG essential categories in India. Well, numbers are not everything, but rather, it is the impact. By ensuring the nutritious food that is hygienic is available to every household, Mitra is in the process of redefining the meaning of being an FMCG brand in India.
Why is Mitra important?
Founded in the year 2023 by Abhishek Kaushik, with a mission to resurrect the traditional food practices.
- Manufactured under Chakki Fresh technology, no nutrients are damaged, and no taste is lost.
- It is focused on tier II and III cities, with affordability and aspiration converging here.
- The very high repeat purchase rate of 92% illustrates that there is strong consumer faithfulness.
- Raised R 14 crore in bridge round, opened a new maida plant, and introduced product lines.
- Forecast antenna revenue of 120 crore will be 26, Series A of 500 crore valuation.
Mitra is not just a source of flour they sell, they are selling trust, tradition, and transformation. With the changing food scenario in India, Mitra’s presentation in the market is positioned to straddle old and new, where the true future of FMCG is concerned.
