If you thought protein powders were just for gym bros and fitness influencers, think again. One Mumbai-based startup is rewriting the rules of nutrition, and doing it with style, science, and a whole lot of superfoods. Meet Ace Blend, the multi-award-winning brand that’s turning heads and turning profits in India’s wellness space.
Founded in 2018 by Shivam Hingorani, Ace Blend isn’t just another supplement company. It’s a vertically integrated nutrition ecosystem that blends ancient wisdom with cutting-edge research to deliver plant-based products that actually work. And with a fresh $3.3 million pre-Series A round led by Fireside Ventures, they’re ready to scale like never before.
From Frustration to Formulation: The Ace Blend Origin Story
Before launching Ace Blend, Shivam Hingorani took a hard look at India’s nutrition market. What he saw wasn’t pretty: low-quality products, vague claims, and a lack of transparency. So he decided to build something better.
With a degree in Functional Foods and Nutraceuticals and armed with an R&D partner with more than 25 years of experience in the industry, Shivam decided to make his mark on the world with Ace Blend, a range of nutrition that people can trust because it comes with a science largely backed by the south asian diet and nutrition.
There is no nonsense, no false hopes, just REAL results.
In 2022, Saif Mehkri, an R&D expert and co-founder, also contributed to the brand’s enhanced credibility. Together, they formed a company that was as obsessed with clinical research as with flavor.
What Makes Ace Blend Different?
Ace Blend isn’t just selling hope in a bottle. It’s delivering measurable health outcomes using premium ingredients sourced from around the world.
| Ingredient | Source Country | Function |
| Brown Rice Protein | USA | Muscle recovery, clean protein |
| Probiotics | Germany | Gut health, immunity |
| Chlorella Powder | South Korea | Detox, antioxidant support |
| Golden Split Peas | Canada | Plant protein, fiber |
| Fenulean (Fenugreek) | India | Satiety, hormone balance |
These ingredients are blended into products such as Daily Plant Protein, Functional Drinks, and Ace INTENSE, a high-performance blend specifically designed for athletes and active lifestyles.
The Numbers Don’t Lie
Ace Blend’s growth has been nothing short of wild. In just three years, the company scaled from ₹1.9 crore to a projected ₹55 crore in revenue. That’s not a glow-up, it’s a full-blown transformation.
Here’s how it happened:
- Year 1: 250% growth
- Year 2: Revenue nearly doubled
- Year 3: Projected 4X growth
With Fireside Ventures now backing the brand (the same VC that invested in MamaEarth and boAt), Ace Blend is poised to become a household name in India’s wellness market.
The Mission: Smart Nutrition for Everyone
Ace Blend isn’t just for gym rats or health freaks. It’s built on three core values:
- Inclusive: Nutrition without bias, suitable for all ages, genders, and fitness goals.
- Transparent: Every dose, ingredient, and benefit is backed by data and disclosed clearly.
- Progressive: Nutrition that goes beyond the plate, designed for modern lifestyles.
Whether you’re intermittent fasting, training for a marathon, or just trying to feel better, Ace Blend has a product that fits your vibe.
Ace INTENSE: The Supercharged Blend for High Performers
One of Ace Blend’s flagship products is Ace INTENSE, a premium plant protein blend crafted for those who push their limits. It contains:
- 30g of plant protein
- 6g BCAA
- DigeZyme for gut health
- 3 gold-standard probiotics
It’s designed to support muscle growth, rapid recovery, and better digestion, all without added sugar, gluten, lactose, soy, or synthetic junk. Basically, it’s clean nutrition for people who don’t mess around.
Why Fireside Ventures Is Betting Big on Ace Blend
Fireside Ventures has a reputation for spotting breakout consumer brands early. With Ace Blend, they saw a company that wasn’t just growing fast; it was growing smart.
The newly acquired finances will support Ace Blend in the next growth stage through increased product development and the introduction of new formulations that respond to changing lifestyles. It will also help the brand expand its network of distributors throughout India, adding more access to its science-backed nutrition to consumers all over the country. A major part of the investment will be made to fortify Ace Blend online and offline and guarantee that the brand can find an avenue to connect with its consumers on all platforms.
Last but not least, the company intends to invest in consumer education, making people understand the values of discreet, evidence-based nutrition and enabling them to make informed health decisions.
Ace Blend Is the Nutrition GLOW-UP India Needed
It did not come up with whims at all. Instead, it said what there is to say: Ace Blend is the nutrition glow-up India needed.
In an oversaturated market of easily marketed brands with their meaningless catchphrases, Ace Blend remains simply because they only produce the best; the rest is testament to that. It is not simply a brand but an idea of becoming wiser, more environmentally conscience, and more inclusive to nutrition.
Whether you are looking to gain muscle, improve your G.I., have a better morning, or just are tuning into your superpower one scoop at a time, Ace Blend is ready to give you that extra power.
