Bringing the Soul of Kozhikode Halwa Back to Life
Halwa, it’s that gooey, flavorful delight loved by millions across India. But somewhere along the way, Kozhikode’s iconic halwa lost its charm. Poor packaging, bulky blocks, and hygiene concerns made it less appealing, leaving a void for this once proud cultural symbol. Four childhood friends from Kozhikode decided that enough was enough. They wanted to breathe new life into their hometown’s most famous sweet.
And so, in 2025, Fulva was born, a startup with a mission to modernize halwa while staying true to its rich heritage and authentic taste. Led by Shabas NC, along with Sanu Muhammed C, Irfan Safar, and Thesreef Ali P K, Fulva isn’t just a business; it’s a movement to celebrate Kozhikode’s food culture. 🏠✨
The People Behind Fulva’s Sweet Revolution
It takes a dedicated team to pull off such a successful startup. At Fulva, the founders bring passion and expertise:
- Shabas NC: The CEO and visionary behind Fulva, determined to make Kozhikode Halwa a household name.
- Sanu Muhammed C: Focuses on production and quality control, ensuring every batch meets Fulva’s high standards.
- Irfan Safar: Leads the expansion efforts, taking Fulva’s halwa to new markets across India and beyond.
- Thesreef Ali P K: He handles the business analysis while taking active part in expansion and development.
Together, these friends are turning Kozhikode’s rich food culture into a modern-day success story.
The Spark Behind Fulva: An Unfulfilled Promise
The idea for Fulva began with a story. Shabas NC, Fulva’s CEO, visited Kashmir a few years back and promised a local family he’d bring them Kozhikode halwa the next time. But when that day came, Shabas faced a reality check: the halwa sold in local Kozhikode shops was poorly packaged, not fit for travel, and lacked the quality the sweet deserved. Soon after, Shabas reached out to his childhood friends, and together, they started Fulva, determined to put Kozhikode Halwa back on the map.
Turning Struggles into Sweet Success
Like every startup, Fulva faced challenges, especially in its early days:
- Unorganized Manufacturers: Convincing traditional halwa makers to improve hygiene and adopt quality standards was a major hurdle.
- Resistance to Change: Many local manufacturers were hesitant to tweak their age-old methods, but Fulva persisted.
Eventually, Fulva partnered with a local halwa maker and transformed the workshop, introducing quality checks, standard operating procedures (SOPS), and premium raw materials. The results? A travel-friendly, spill-free halwa with a 40-day shelf life. Fulva’s modern packaging and uncompromising quality set them apart instantly. 🙌✨
One Product, 24 Flavors, Endless Love
Fulva started with just one SKU, a box of 24 assorted halwa flavours. It was an instant hit and remains a bestseller to this day. From classic Kozhikode Halwa to innovative flavours, each piece reflects a delicate balance of tradition and creativity.
But Fulva didn’t stop there. Over time, the startup expanded its product line to include 20+ products, including diabetic-friendly options for those watching their sugar intake. Today, Fulva is catering to modern tastes without losing the essence of authenticity. 🍬✨
Ramadan Success: The “Empower by Fulva” Campaign
During Ramadan, Fulva launched an inspiring initiative: the Empower by Fulva campaign. Here’s how it unfolded:
- Community Collaboration: Over 40 local women helped prepare Iftar meal boxes filled with halwa and other delicacies.
- Student Involvement: Boxes were sold on beaches by students, making the campaign both impactful and heartwarming.
- Massive Sales: The campaign was a roaring success, with 20,000 boxes sold, generating an impressive ₹48 lakh in revenue.
Fulva’s ability to blend business with community empowerment earned it immense goodwill, proving it’s not just about profits, it’s about people. 💛
Fulva’s Rapid Growth: The Numbers Speak
Since its inception, Fulva has clocked impressive milestones:
- ₹84 Lakhs Revenue: Achieved within its first year, with a whopping 50% profit margin.
- 25,000+ Buyers: From individual customers to corporate clients, Fulva’s halwa has gained fans across India.
- Ramadan Campaign: Sold 20,000 boxes in just weeks, proving the growing demand for its sweet creations.
Looking ahead, Fulva has set ambitious goals for 2025, aiming to:
- Aiming to reach ₹1.5 crore in revenue while expanding its customer base across India.
- Launch 30+ SKUs
- Expand Internationally, especially to Gulf regions where Kozhikode halwa is already loved.
Why Fulva Is the Sweetest Choice?
Wondering what makes Fulva stand out? Here’s the recipe for its success:
- Authenticity Meets Innovation: Fulva modernises halwa without compromising its traditional taste.
- Premium Quality: From hygienic production to top-notch packaging, every detail is carefully crafted.
- Wide Variety: With over 20 SKUS, there’s something for everyone, including health-conscious and diabetic customers.
- Community Focus: Fulva works closely with local artisans and empowers communities through initiatives like Ramadan campaigns.
Whether it’s the iconic Kozhikode Halwa or a modern twist, Fulva ensures that every bite tells a story of heritage and flavor.
Final Thoughts: Reviving Tradition, One Bite at a Time
At its heart, Fulva is about more than selling halwa. It’s about honouring the cultural legacy of Kozhikode while adapting it for modern tastes. From tackling quality concerns to empowering communities, Fulva has proven that even the simplest ideas, like improving a beloved sweet, can create a lasting impact.
With its sights set on national and global expansion, Fulva is turning every bite of Kozhikode Halwa into a celebration of tradition, flavour, and innovation. So, the next time you crave something sweet, remember Fulva’s got you covered. 🍬✨
Order Now: Fulva
