Ah, Crepdog Crew (CDC), the OG of India’s sneaker hustle.
Picture this: three sneakerheads with a dream, a whole lot of Instagram savvy, and zero chills for the lack of a solid sneaker scene in the country. Anchit Kapil, Bharat Mehrotra, and Shaurya Kumar saw the writing on the wall or should we say, the sole and birthed CDC in 2019. Fast forward to now, and CDC is straight-up fire, redefining sneaker culture and making bank while doing so. Let’s lace up and take a jog through their journey.
The Humble Beginnings: Insta to Empire 💥
Back in 2019, when India was just about discovering sneakers beyond the unassuming canvas plimsolls, CDC slid into the scene like a pro with just an Instagram page.
Big investors? Nah.
Warehouse full of stock? Who needs that?
These sneakerpreneurs kept it lean and mean, running a dropshipping model that’s slicker than a fresh pair of Jordans. It was low-risk, scalable, and, let’s face it, pretty genius.
The gram did its magic. Sneakers started flying off to homes across India, and CDC’s Insta went from a humble showcase to the holy grail for sneakerheads. And those three founders? They became legends faster than you could say “Sneakers, please”.
Stepping It Up: Global Brands, Local Love
Now, CDC isn’t just a little Insta shop. It’s the GOAT of India’s sneaker and streetwear scene. They’ve got the best lineup, Nike, BALAV, Farak, you name it. Not to mention their range of grails, streetwear, accessories, and even sneaker care products. Because, let’s be real, nobody wants their fresh whites looking like they’ve been through a mud wrestling match.
- By FY24, CDC raked in ₹69 crore in revenue.
*Baller alert!* And guess what? They’re not stopping.
- They’re about to triple those numbers, aiming for ₹150 crore by FY25.
- They’ve even bagged ₹14 crore from investors like Masaba Gupta and Pharmeasy’s Dharmil Seth. CDC is rolling in style and cash.
Brick and Mortar Swagger
In a world that’s gone all click-click, Crepdog Crew decided to flip the script and go back to the streets, literally.
- Enter the CDC Experience stores in New Delhi (2022)
- Mumbai (2023).
- These aren’t your average stores, no sir. These are sneakerhead Disneyland.
For starters, there’s Asia’s largest sneaker wall. Yes, an actual wall dedicated to sneakers that’ll leave you questioning if you’re shopping or gawking at art. Add a basketball court and a café, and you’ve got yourself a space that’s more vibe-y than your favorite hangout.
And there’s more. CDC’s aiming to take its funky fresh vibes to 15 more stores. Oh, and they’re going global, too. Because why should sneakerheads outside India miss out on this drippy action?
The Secret Sauce: Dropshipping FTW 🏆
Here’s how the CDC managed to scale without breaking a sweat, dropshipping.
- This model means they don’t hold any inventory.
- Instead, when a customer places an order, they ship the product directly from the supplier.
- It’s low-risk, high-reward, and absolutely *chef’s kiss*.
- This has kept CDC lean and agile, even as they’ve grown into a full-blown sneaker empire.
Sneakers and Beyond: The CDC Effect
Let’s talk culture. CDC isn’t just about selling shoes. It’s about creating a community, a vibe, a *whole mood*. Streetwear in India? Thank these guys for making it cool. They’re bringing international swag to Indian streets, one drop at a time.
Sneakers are no longer just footwear. They’re conversation starters, statement pieces, and, let’s face it, a flex. And CDC is at the epicenter of this movement. It’s not just a marketplace; it’s a lifestyle.
So why is CDC such a hit with the young crowd? Because they get it. They know their audience is all about authenticity, vibes, and, of course, those limited-edition drops. Plus, who doesn’t love a brand that’s got the drip *and* the hustle to match?
CDC speaks the language of the youth—literally. Their marketing is as fresh as their sneakers, full of Gen Z slang and humor. It’s not just a shopping platform; it’s a place where sneakerheads can hang out, share stories, and feel like part of something bigger.
The Road Ahead: Bigger, Better, Bolder
What’s next for CDC? World domination, obviously.
They’re looking to expand internationally and cement their place as a global leader in sneaker culture. With their track record, it’s safe to say they’ll pull it off.
They’re also planning to open 15 more stores across India, making sure every sneakerhead in the country has a CDC Experience close by. And let’s not forget their ever-growing online marketplace, which continues to be the go-to spot for anyone looking to up their sneaker game.
Final Thoughts: Join the Crew 🤜🤛
Crepdog Crew isn’t just a brand. It’s a revolution, a vibe, and a must-have on every sneakerhead’s radar. From their humble Insta beginnings to becoming India’s largest sneaker and streetwear marketplace, they’ve shown that you can go from zero to hero with passion, hustle, and a dash of creativity.
So, whether you’re a seasoned sneakerhead or someone looking to step up their shoe game, CDC’s your back. Join the Crew, and let’s keep the sneaker revolution rolling.
Because, honestly, why would you settle for anything less than the best from the Big Dog of the sneaker world?
Follow their Journey: Crepdog Crew | Shop: Crepdog Crew🛒
