Sudha and Veda, sisters, health enthusiasts, and IIT alumni, are on a mission to tackle undernutrition in India. These powerhouse siblings have turned their passion for healthy living into a vibrant venture called Earthful.
Sudha and Veda’s journey from corporate warriors to health crusaders is nothing short of inspiring. They’ve taken their health struggles and turned them into a mission to help others. Their decade-long corporate story could be anyone’s story.
They worked their way to great jobs, worked incredibly hard, and felt like they had it all. But their health was a different story. You know the drill—late nights, early mornings, and way too much coffee. For over a decade, Sudha and Veda were trapped in the corporate hamster wheel, feeling the slow burn of deteriorating health. From skin woes to back pains, they faced it all.
The solution seemed elusive, with synthetic options and impossible regimens around every corner. Enter Earthful, their brainchild: 100% plant-based nutrition supplements designed to make wellness effortless.
The Birth of Earthful by Sudha and Veda
Nutrition supplements were the silver bullet, but most were synthetic nightmares.
The lightbulb moment? 💡
Creating supplements from the earth’s bounty 🌱.
And thus, in 2020, Earthful was born, a haven for health warriors who crave natural solutions.
Earthful is on a mission to banish nutrition deficiency. Their promise? Stay well, naturally. Their products are science-backed, third-party tested, and come with transparent reports. Founded by IIT Kharagpur alumnae and sisters Veda G. and Sai Sudha Gogineni, Earthful.me is a beacon of clean, plant-based nutrition.
Science-Backed Formulations for Everyone
Their offerings are diverse, catering to all age groups and addressing daily nutrition gaps. From skin and hair to sleep and PCOS, Earthful’s formulations have you covered. They’re also pioneers in India, crafting a 100% natural multivitamin for menopausal women. Their product line includes plant-based proteins and a kid-friendly, junk-free chocolaty milk mix powder. 🛍️
Here are some key points about Earthful’s approach:
- 100% Plant-Based: Products made entirely from the earth’s bounty.
- Science-Backed: Formulations supported by rigorous scientific research.
- Third-Party Tested: Ensuring transparency and trust with included reports.
- Diverse Offerings: Solutions for skin, hair, sleep, PCOS, and more.
- Innovation: Pioneers in natural multivitamins for menopausal women.
Strategic Growth Approach and Investments
But Earthful isn’t just about great products. They’re laser-focused on growth. Their fresh capital will accelerate R&D, strengthen brand presence, and build a leadership team across marketing and operations. The funding will be used to bring nutrition to more Indian households.
Earthful has successfully raised a total of Rs 8 crore in funding and has recently secured an additional investment commitment of Rs 75 lakh from Ritesh Agarwal (founder of OYO Rooms), during his appearance on Shark Tank India Season 4.
Their market presence is impressive, boasting a 3X growth in the past year and reaching over 1 lakh customers with a 40-50% repeat purchase rate. With an annual revenue run rate of ₹15 crore, Earthful is a force to be reckoned with. A whopping 70-75% of their sales come directly from their website, showcasing strong consumer trust. 📈
Earthful’s products are available on Amazon, Flipkart, Instamart, and their website. They’re gearing up for 5X growth in the next 12-18 months, fueled by new category expansions and strategic collaborations.
Earthful is not just a brand; it’s a movement towards better health and nutrition. With Sudha and Veda at the helm, they’re set to revolutionize the way India approaches wellness.
So, if you’re passionate about staying healthy and natural, Earthful is your go-to. 🌍
Follow their journey: Earthful Me | Shop: Earthful Me 🛒
