Day-by-day people are becoming more aware of the harmful effects of chemicals and toxins, seeking natural, organic, and sustainable alternatives. This is where The Nature’s Palette (TNP) is making a difference.
In a world full of junk food and fast food, our parents never fail to remind us that leading a healthy lifestyle is crucial.
The Dreamers’ Reality: The Nature’s Palette by Jinnoni Brothers
The Nature’s Palette was created by the Jinnoni brothers aka Arpit, Kanishk, and Nirmeet. They are the second-generation entrepreneurs with over 30 years in stainless steel manufacturing. Born and raised in a Jain family, Jinnoni brothers were influenced by Jainism’s principle of non-violence or Ahimsa Paramo Dharma. And this turned out to be the inspiration for their commitment to organic, natural, and sustainable products.
Laying the Foundation
Nature’s Palette delivers natural, organic, and sustainable products to customers. Founded in August 2020, The Nature’s Palette has served over 7,500 customers in Gujarat, processed 24,000 orders, and has a 45% retention rate.
The Nature’s Palette aims to provide access to quality organic and sustainable products while promoting a healthy lifestyle.
Goal: To become a leading retailer and wholesaler of these products.
About the Founders
Nirmeet, Arpit, and Kanishk are the three Jinnoni brothers who established The Nature’s Palette (TNP).
- Nirmeet Jinnoni is the eldest of the three brothers. He has 15+ years of business experience. Moreover, he holds an MBA in family business from Nirma University. In his startup, TNP, he manages operations, sales, and supply chain at TNP.
- Arpit Jinnoni is younger than Nirmeet. He is a Chartered Accountant with an MBA in investment banking from SP Jain Global Management. In TNP, he manages finance, accounting, and marketing.
- Kanishk Jinnoni our youngest of the three founders, has a B. Tech in IT from NMIMS and an MBA in family business from SP Jain Global Management. Moreover, in TNP he oversees IT, marketing, and innovation.
The Benefits of The Nature’s Palette
The startup stands out as a one-stop shop for organic, natural, and sustainable products. You can find everything you need in one place. The products are carefully selected and rigorously tested for quality. Additionally, The Nature’s Palette offers ordering assistance via Call or WhatsApp.
Customer Centric Products and Services
The platform guarantees same-day or next-day delivery in Ahmedabad for all orders placed before evening. Customers can subscribe to The Nature’s Palette for easier shopping. They also offer a wide selection of over 200 products for customers to choose from.
The founders hired a full-time nutritionist to curate the right products for customers. They plan to expand their store presence in Gujarat next year.
What to Expect in the Future?
Among the fast-moving unhealthy options, The Nature’s Palette offers natural, organic, and sustainable products for a healthier lifestyle. With a strong focus on quality, variety, and customer-centric service, the startup is an excellent choice for those seeking a more natural way of living.
With its dedicated and tailored products, The Nature’s Palette has grown steadily, reflecting the company’s success and growth. Plans to open three new stores will help reach more customers and increase market share. With a solid foundation and clear vision, the company is well-positioned for continued success.
Shop @The Nature’s Palette
