From 6 Orders to ₹15 Lakh Revenue Per Month: PaintWaint’s Colorful Journey to Success
PaintWaint by Apurva and SaloniRemember the pure joy of painting as a kid? You’d grab a brush, not caring about perfection, and get lost in the colors. Somewhere along the way, adulting stole that joy, but not for Dr. Apurva Makwana, a physiotherapist turned entrepreneur who decided to make painting accessible for all.
With PaintWaint, launched on 26 September 2023, Apurva and his wife, Dr. Saloni Makwana, are bringing back the magic of art through DIY painting kits. From personal memories turned into canvases to tutorial-based kits, PaintWaint is redefining how we see creativity. And with ₹15 lakh in monthly revenue, it’s safe to say their idea is working wonders. 🚀
The Passion That Started It All
Growing up in Ahmedabad, Apurva had a natural talent for hyper-realistic portraits. Painting was his escape, his happy place, but since his passion couldn’t find enough importance, he became a doctor.
For 8 years, Apurva balanced clinical research with his love for art. He’d wake up at 4 a.m. to paint before work and pick up his brush again after returning home at night. But painting remained a side hustle until Saloni, an MBBS doctor from a business-driven Marwadi family, saw its potential.
She encouraged him to turn his passion into a full-fledged venture. Her entrepreneurial instincts kicked in, and the idea of PaintWaint took shape.
What is PaintWaint?
At its heart, PaintWaint is a DIY art venture that makes painting fun, accessible, and inclusive.
- Flagship Product: Paint-by-number kits that turn personal photos into guided canvases.
- What’s Included: Handmade paints, brushes, pre-printed canvases, and instructions simple enough for anyone to follow. 🎨✨
- Other Offerings: Tutorial kits with step-by-step videos, and ready-made paintings for those who want the beauty without the brushwork.
Whether you’re a seasoned artist or someone who hasn’t painted since school, PaintWaint makes creativity easy and rewarding.
Why PaintWaint Matters
Art has long been seen as something exclusive, reserved for “real artists” with years of experience. PaintWaint challenges this notion with a simple message: Art is for everyone.
Their kits allow people to express themselves, de-stress, and create something uniquely theirs. In a world that often feels chaotic, PaintWaint is like therapy, one brushstroke at a time.
The Early Struggles: From Six Orders to Success
When PaintWaint launched in February 2024, things weren’t exactly rosy. Despite investing ₹4–5 lakh to build a sleek website, they received just six orders in the first month.
It was a slow start, but Apurva and Saloni didn’t lose hope. They doubled down on social media marketing, posting relatable and fun reels to showcase their products. By May 2024, they hit 100 orders, and in January 2025, one of their videos blew up with 3 million views.
Fast-forward to today: PaintWaint receives 700–800 orders monthly, operates with a 25-member team, and generates ₹15 lakh in monthly revenue.
Making Art Accessible
Here’s why PaintWaint’s kits are such a hit:
- Easy for Everyone: You don’t need to be an artist to create something beautiful, just follow the numbered canvas and paint away. 🖌️
- Personalized: Turn your favorite photos into art, whether it’s a family portrait or a snapshot of your pet.
- Affordable: Kits range from ₹199 to ₹4999, making them accessible without sacrificing quality.
Each kit is like a mini adventure, letting customers create something they can proudly display.
The Game-Changer
Saloni knew early on that social media was key to promoting their products. The couple posted fun and relatable content on Instagram, showing off PaintWaint’s kits and their benefits.
From tutorials to viral reels, their strategy paid off. As their content reached wider audiences, orders flooded in, proving the power of digital marketing in today’s creative landscape. 📱✨
What’s Next for PaintWaint?
With ₹15 lakh in monthly revenue, the brand is looking ahead with ambitious goals:
- Revenue Target: ₹2 crore by 2025–26, ₹50 crore by 2028, and ₹100 crore by 2030. 💰
- Expanded Product Line: More DIY kits, tutorials, and ready-made art.
- Global Reach: Exploring international markets to spread their vision of accessible art. 🌍
- Community Growth: Building a network of artists, learners, and enthusiasts who share their passion.
PaintWaint isn’t just a business, it’s a movement to make art part of everyone’s life.
Final Thoughts
PaintWaint isn’t just about selling kits, it’s about creating experiences. With their DIY art venture, Apurva and Saloni are helping people rediscover the joy of painting, one brushstroke at a time.
From affordable kits to viral reels, PaintWaint proves that art doesn’t have to be intimidating or expensive; it can be fun, personal, and accessible.
As their brand continues to grow, one thing is clear: PaintWaint isn’t just a business, it’s a revolution in creativity. 🎨✨
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