LinkedIn is the go-to platform for professionals and it always gets continuous updates as features. Recently, a new feature was rolled out where your identity and employment details can now be verified on LinkedIn without paying anything for it.
To pull off this feature they are partnering with CLEAR, a secure identity platform. The company will be verifying accounts in the US. From this month users will be able to display on their profile that CLEAR has verified their profile. To get this done all you need to do is provide a government-issued ID and your phone number.
The verification can be checked by noticing a checkmark next to the Government ID. A new Verifications section will appear under the Connect and Message buttons once you are down with your verification.
Not only this you can also verify where you work by providing the company email. A verification code will be sent to your company email address. So far the feature works for 4,000 companies on the platform.
Also, LinkedIn has partnered with Microsoft so that organizations can use the Microsoft Entra Verified ID platform through which eligible workers can be given free workplace digital IDs.
The feature is set to tool out at the end of the current month. More than a dozen companies and two million LinkedIn members are expected to get this option available.
Your identity and employment details can now be verified on LinkedIn without paying anything for it. Last fall the company introduced ways to verify your phone number and email, however, these verification options aren’t displayed on your profile with verification badges which is not the case for these newly rolled-out features that have dedicated space.
LinkedIn believes that verification should be available for everyone and for that reason they have chosen to keep it free. They want to add an extra layer of protection or protect people from fake or scam accounts. While Twitter and Meta both have paid verification programs that have been bundled with other features.
Oscar Rodriguez who happens to be LinkedIn’s vice president of product management shared on LinkedIn, “Through all these new, free features, we’re helping give you the confidence that who you’re connecting with and the content you come across is trusted and authentic.”
In June 2022, the company had seen a rise in fraudulent activity on its platform and across the web. In October, the company announced its efforts in detecting and removing more such fake accounts, to expand verification and boost authenticity for its 900 million users.
The recently launched features might not keep the fraud people and their activities at bay but will surely make their task much more difficult.
For now, the rollout of three verification options is only taking place in the US, however, Oscar Rodriguez has shared, We will expand availability and ways for you to participate over time.
Source: LinkedIn
