There is an ongoing debate on Webflow vs. Wix as people really get confused when they compare their features, price, ease of usage and performance. But, don’t worry, this article would clear all the confusion as we have collected all the information about these website builders to help you make the best decision.
Wix and Webflow are excellent tools for creating a website for both beginners and professionals. Their functionality is such that it enables you to build various kinds of projects for both professional and personal usage.
Webflow vs. Wix: Which One Is Better?
Before we get into the discussion and conclude which one is better, let us first understand and get insight into both the tools in detail so that making a decision becomes easier.
Wix is said to be the leader in the web design niche and is pretty well-known with users worldwide. This website building tool comes with more than 800 designer-made elegant templates, making it possible to create different types of projects starting from simple websites to complex business projects.
Wix was founded back in 2006, and within a couple of years, it established itself as one of the best website building platforms in the industry. You would be amazed to know that it has more than 200 million users across 190 countries. They aim to help the users to make their own professional web presence the way they wish to.
With the help of Wix, you can easily –
- Design blogs
- Promo sites
- Small business websites
- Landing pages
- Online stores
More and more people are joining this network because they regularly innovate and develop new tools. Also, you don’t need to be a pro in coding to start a website with Wix, as it is so easy to use that even a beginner can use it without any trouble.
Tools available with Wix
- It comes with an all-in-one business solution that helps to connect with your customers easily plus automates the workflow.
- The best part is that it enables its users to set up an online store and get paid online.
- They also come with a Logo maker with the help of which you can design a customized logo.
- With Wix SEO Wiz, users can get seen on search engines.
- You can create videos in a couple of minutes with its amazing Video Maker.
- It has a wonderful tool, Wix Blog, that aids you in sharing your story with the online community.
- Wix has an open development program called Velo that helps in creating advanced web applications through hassle-free coding.
Pros of using Wix
Let us read the advantages that a user gets by using Webflow-
- Round the clock customer care on all plans
- More than 800 beautiful theme templates
- Ease of use and user-friendly interface
- Multi-lingual support is available
- Good uptime
- Numerous amazing features
- Free plan available
- Easy drag and drop interface
- Artificial Intelligence
- Modern & sleek
Cons of using Wix
- No site transfer
- Trouble changing templates
- Restricts your space and bandwidth on cheaper plans
- Customer service is not that great
- You cannot easily transfer your site
This wonderful and reliable platform was founded in 2013. It is known for its strong designer focus. The reason why people prefer Webflow is because of its superb connection between visual design and coding. They have more than 2 million users globally, and this number is increasing day by day.
With Webflow, you will get all the features and tools required for creating professional and custom websites. If you are a web designer, this platform will help you build wireframes, hand off assets to a developer, and mock up the UI; this means that you can design and build a website with just one tool.
Webflow is usually recommended for web professionals who seek to create highly customized websites using a visual canvas. Users who work with this platform state that its functionality is more or less similar to most of the CMS and adobe programs that use the format of working process presentation.
Pros of using Webflow
- Quick load time with clean code
- Offer advanced and professional design tools
- Free version available
- Excellent extensions
- Helps create elegant and complex interactions
- Access to the advanced SEO tool
- eCommerce features
- It comes with account plans for freelancers and agencies
- With Webflow, you can become a part of their online community as well
Cons of using Webflow
- Contact support is not available 24/7
- Expensive plans
- No refund available
- Steep learning curve
- Relatively fewer templates are available
- You would not be able to create customer accounts
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Webflow vs. Wix: Which is better for SEO?
When you work online, it is important for you to take SEO seriously as it helps in increasing your visibility online. Let’s do a Webflow vs. Wix comparison and see which one is better for SEO:
Wix offers SEO wizard which is its own in-built SEO tool that can be found in the dashboard. The best part is that it helps make SEO optimization seamless for its users and particularly for beginners. With Wix, you can effortlessly edit meta titles, page descriptions, manage more than 300 redirects and insert image descriptions.
Websites built through Wix are SEO friendly and enable you to alter the SEO parameters as per your website promotion requirements. Also, it lets you integrate with Google Analytics to get more SEO insights and areas for improvement.
This platform gives a lot of attention to SEO optimization as it enables you to set up keywords, titles, descriptions, URL slugs, and image Alt text per page. It has more features when it comes to SEO as compared to Wix, such as you can set up indexing rules, redirects, SEO markup, etc.
It helps set up and update Sitemap.xml automatically, which is just like meta tags for blog posts. Webflow comes with a clean and systematic code, a worldwide CDN, and more than 100 data centers just to make sure that the users get the lightning-fast speed and complete control over how your website looks on mobile devices.
Webflow vs. Wix: Which is easy to use?
This platform is renowned for its intuitive and straightforward usage. This website builder is simple for every user, irrespective of their skills, experience, and objectives. It seems as if it was designed by keeping inexperienced users in mind as even if you are new to designing, you will still be able to make good use of Wix.
It comes with a drag and drop editor that lets the users choose the desired element, drag it and drop it wherever they want to see it on the page. So simple, isn’t it? You can sign up with them within a minute, and once the registration is complete, you land on the control panel, which is easy to understand as it is logically organized.
On the control panel, you will see: Dashboard and the website editor. The dashboard will provide you access to all the SEO settings, tons of tools, and options for customization. On the website editor, you would see the options to create and modify your web pages.
The team of Wix is continuously working on making their website easier to use, and they do this by adding new features. Recently, they updated the platform and added some excellent features like advanced parallax scrolling effects, video background integration options, and easy navigation tools.
If you talk about ease of use among Webflow and Wix, then the winner would be Wix, as Webflow has a relatively complicated web design approach. This platform might have been created keeping proficient web designers in mind. The good part is that it has numerous customization features, which can be great fun for both beginners and professionals.
There are many more features that you can enjoy with Webflow compared to Wix. You can modify web page paddings and margins, preview the CSS code for every element you are making changes to, and comprise a plethora of customization options compared to Wix.
If you are a beginner, you will get a complete guide on using the platform as soon as you sign up. There might be some jargon that beginners might not be able to understand. Hence, the new users might need to spend some time Googling the terms to know the meaning. Its interface is not that simple and intuitive as there are a lot of things that you need to browse and investigate.
Its learning curve is steeper than Wix; although the user interface is structured logically yet, it is very confusing. Numerous tools and settings will come across in the control panel, which makes it slightly difficult for the users to understand.
Webflow vs. Wix: Which has better customization and design features?
These are the two important elements that you need to look for before choosing any website builder. Let us see how is the better one in terms of design, flexibility, and customization:
This platform comes with amazingly easy to use features, design and customization options. Wix comes with a drag and drop editor that makes the web design process seamless and quick for the users. You just need to go to the dashboard, check the features, and choose the ones you want to use.
They provide you with an option to edit the background of every section and make changes to specific web elements depending on their customization options. It has a media editor as well where you can quickly upload, edit, and manage images on your website.
In order to make a website, you can create your own design or you can pick any of the templates provided by Wix. But, there is one big disadvantage with Wix and that is after choosing a theme, if you want to change it then your content will also get removed. So, select the theme wisely.
The design editor of Webflow comes with the full power of code without users writing it. The reason behind it is that they provide you with complete access to the HTML and CSS code of your website, and you can easily export them to your team. With Webflow, you can place your web page elements wherever you want without any restriction.
It comes with the drag and drop editor plus more than 500 templates of which some are free, and a few of them are paid. This platform is perfect for complex projects as it is said to be more of a developer-oriented process with extensive features. They focus majorly on high-quality design, which is why they offer a lot of unique features for you to add to your website.
Webflow enables you to create interactions and animations, animations, blogging functionalities, and parallax scrolling. It also lets users preview design from a desktop, mobile view, and across various device resolutions.
Webflow vs. Wix: Which is better for eCommerce?
When you do a Webflow vs. Wix comparison, eCommerce is a feature that should not be missed. Here is some information about their eCommerce features:
As per the Wix website, they are proud of their eCommerce engine as here you can create, edit, control, manage and update full-featured blogs plus small and mid-sized online stores. It comes with numerous eCommerce plans where you can add a store to your website in just a few clicks and start accepting customer payments.
You can manage the online store in a visual interface, add and organize the product list, create collections of the items that you want to sell, add tax and delivery parameters, add images and titles, adjust shipping, add suppliers, order management, set up show window display parameters, track orders and whatnot.
People prefer Wix because here, you can add and sell unlimited products and integrate your site with well-known online marketplaces and social media platforms.
This platform has a top-notch eCommerce potential as it has an integrated eCommerce engine that enables you to launch a feature-laden online store. If you want to present your products in a personalized manner, then Webflow is perfect for you.
It comes with an amazing set of tools and features, and you don’t need to be aware of coding to start your eCommerce project. Various features that you get along with this website builder are creating custom product fields, modifying transactional emails, integrating & customizing online checkout and cart, updating product lists, creating custom landing pages, and much more.
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Webflow vs. Wix: Which is better for blogging?
Writing a blog has become essential for boosting a website’s SEO and credibility. These two website builders can help you with it, let us see which one is better:
They have a blog for both personal and commercial usage. Creating a blog is super easy with them as all you need to do is click on the ‘Start blogging’ option, pick a layout, and manage your content. The templates that they offer you are customized to your blog preferences.
They offer you various customization options such as you can choose the template as per your requirement, write and add posts, adjust commenting options, pick a featured image and post header, change visibility settings, and much more. It also comes with a unique feature called future publishing; with its help, you can plan blog updates and schedule them as per your requirements.
Webflow allows you to modify and export your content from dashboard via its impressive Content Management System. It comes with numerous ready made templates; you can select any as per your project and can also customize them if needed. Users also have an option to edit blog content live on the website with on-page editing.
Webflow enables you to write, manage and update blog posts, plus the user can also change the SEO settings, use its amazing image management features and upload and integrate social media files. The good thing is that this website builder lets you auto-generate meta-titles, descriptions, and open graph settings. But, launching a blog through this platform is not as easy as with Wix.
Webflow or Wix: Which has better third-party integrations?
It comes with tons of wonderful features, tools, and options that ensure that the web-design process becomes really quick, simple, and trouble-free. You would find a lot of functions in its control panel, and they can be used anytime you wish to create a website.
You would be amazed to know that this website builder also has an app market where you can find an array of add-ons, widgets, and extensions. Some of the features are paid, and a few of them are free. Thus, you can choose them elements as per the requirement of your project.
The good part is that all the extensions are divided categorically, and in every segment, you would find numerous widgets and extensions; this makes it easier for the user to choose the required apps.
This one is no less than Wix when it comes to features as it has numerous characteristics that other website builder does not possess. To make themselves different from others, they have features like Lightbox gallery, After Effects, content Management options, and Lottie Generation that make them stand out from the crowd.
The feature LightBox helps in making image galleries and grids out of CMS and eCommerce photos. With the help of its content management options, you can present dynamic content and display them in the most favorable light. Webflow also offers you access to its image library, template mode switch options, multiple element highlight modes, etc.
With the help of this wonderful website builder, you can also create CMS galleries by uploading, modifying, styling, and showcasing images and videos.
Webflow or Wix: Which has better templates?
It is good to check which of the two website builders offers better templates:
This website builder comes with more than 550 website themes, drag and drop editor, mobile editor, AI website design, and all its themes are mobile optimized. People love templates by Wix because they are elegant, impressive, and have a fully-customizable collection. All its themes are categorized as per niche, making it easier to find the perfect template for your project.
The good thing about their team is that they regularly update the templates plus all of them are responsive by default, which means that they will automatically adapt to all screen types, sizes, and resolutions. It comes with a preview option with the help of which you can see how your website looks on desktop and mobile before going live.
You can also make changes in the mobile version of the website by its mobile editor, but the modification you make won’t appear on the desktop version. But, the changes that you make on the desktop version would immediately show up on the mobile version.
One of the major drawbacks with Wix templates is that you would not be able to switch between the themes once you begin making edits.
If we do a Webflow vs. Wix comparison based on templates, it is difficult to gauge which one is better. Webflow has an excellent collection of 200 templates and does not possess AI website design, and its developers are working on new templates so that their collection becomes even better. Out of 200 themes, only 30 are free, and the rest of them are paid.
Even the number of templates is less still on Webflow; you will be able to find templates for different web pages like contact us, the home page, services offered, users review, etc. They also provide you with an option to customize your theme as per your requirements.
Webflow vs. Wix: Which is perfect for a small business website?
Let us quickly dive into the insights and see which one to opt for a small business website:
This website builder comes with dozens of tools and features required to create an excellent small business website. With Wix, you can browse their template collection and choose any theme that works well per your business niche. They provide many design categories such as real estate, café templates, weddings, salons, tourist agencies, etc.
You can also use the Wix App market as it comes with some excellent free/paid widgets that you can use in your business project. You can use its Ascend platform for increasing website performance as it offers more than 20 professional tools that can help make your website development, marketing, and promotion even better.
Wix comes with a turbo feature that can be used to make the load speed higher as it would boost the project performance.
It is a developer-focused website builder that works pretty well for small businesses as it comes with numerous ready made business templates, high-end customization tools, and SEO features. It comes with excellent integrations plus also provides its users with blogging and HTML/CSS editing options.
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Webflow vs. Wix: Which has better customer support?
Whenever you invest your money, you also want to be sure about the support you require if any issue arises. Here are the details about the customer support of these amazing website builders:
You get round-the-clock support with this platform, all you need to do is answer a few questions about your issue on their contact page, and they offer you a callback. This is an easy way to get hold of their support team, and the good thing is that they provide timely and helpful assistance to their customers.
The customer support in English is 24/7 but is available during business hours in other languages. You will find numerous useful tips, prompts, and directions as you go through its pages, tools, and dashboard to help solve your issue within seconds.
Wix also has its support center, forum, and knowledge base where you can find tutorials, step-by-step guides, and how-to videos; it helps resolve the issue without any help or wait. You can also check its self-help documentation, where you will be able to find everything related to Wix, such as price plans, domains, billing and much more.
The major drawback with Wix is that they do not offer any live chat option, thus waiting for the call back is the only option for you to get the issue resolved.
The customer support options of Webflow are both versatile and helpful. Their customer support team is available from Monday to Friday, 6 am to 6 pm, and they generally reply in one to two days. You can mail them or use support tickets to contact them.
When you use this platform, you will observe that they have paid a lot of heed to the self-help aspect of their technical support. It has a University section where you would see numerous tutorials, online lessons, and a rich knowledge base that can help solve issues yourself within minutes.
They also have a community forum where you can post your issue and ask for advice. Webflow also comprises numerous advanced and beginner courses that can help you become a pro in website building. Undoubtedly, Webflow offers detailed and valuable content that can aid in increasing your learning curve quickly.
It also has a blog that comprises relevant information where you would be able to find articles on the basics of using its services. You can also contact their tech support team through live web chat and email.
Webflow vs. Wix: General Pricing Comparison
What about the pricing? You must be thinking of this as if the price isn’t right, then other things might not impress you. Here are the prices of Wix and Webflow:
This platform offers relatively affordable plans, plus it also comes with a completely free version which is certainly worth it. By using their free plan, you can test its features before you opt for their paid version. There are a few drawbacks to the paid plan such as –
- Cannot connect a custom domain
- You only get 500 MB of space and bandwidth
- Users would not be able to process online payment
- Cannot use Google Analytics
Once you use its features and decide to opt for its paid plans, then here are some of the plans that you can review and select as per your requirement and budget.
Standard Wix Plans –
- Combo – This plan is for $16 a month and you get free hosting, free domain name connection, absence of system ad banners, and much more.
- Unlimited – It costs $22 a month and comprises unlimited bandwidth, 5 GB storage space, etc. Plus features included in the combo plan.
- Pro – This plan costs $27 a month and this comprises integrated Google Analytics and statistics collection tools, 50 GB storage space, 2 hours of video storage space, etc. and other features included in the above plans.
- VIP – It costs $45 per month and the additional features you get are first priority support, professional logo, 100 GB storage space, etc.
Business/eCommerce Plans –
- Business Basic – This plan costs $27 a month. You get many features in this plan like free domain for one year and secure online payments.
- Business Unlimited – It costs $32 a month. The features you would get with this plan are business development tools, special apps for entrepreneurs, an integrated eCommerce platform, etc.
- Business VIP – It costs $59 a month. In this plan you get unlimited bandwidth and unlimited video storage space, availability of the complete Wix Suite.
Enterprise Plan – This plan costs $500 a month and offers excellent features like end-to-end business solutions that provide the highest functionality and the maximum number of tools which you pick and choose as per your needs.
The good part is that all its plans come with a 14-day money-back guarantee; this means that if you are unhappy with the plan, you can get a complete money refund.
This website comes with a free starter plan which means that you would not have to wait for 14 days trial to familiarize yourself with the platform. This package is free for life and never expires, isn’t it cool? Although, the free plan comes with a few limitations, such as its banners and ads would be displayed on your website and you would not be able to use its code access feature. You will have to use Webflow.io domain in this plan.
With their free plan, you would be able to work on a maximum of two websites which means that it is more of a free testing space with no time limitation and less of a free website. Therefore, to use more of its features, you would have to choose from its premium plans. Here are its paid plans –
Site Plans –
- Basic – It costs $15 a month and is perfect for simple websites that don’t require a CMS. Some of the excellent features that come along with this plan are domain connection, 500 form submissions, CDN included and free SSL certificate.
- CMS – This plan is for $20 a month and best suits blogs and other content-driven sites. With this plan, you will get 1000 form submissions, limited CMS API, 2000 CMS items, 3 guest editors and site search.
- Business – It costs $45 a month and is recommended for marketing websites with high traffic or a full-featured blog. This plan comprises advanced global CDN, full CMS API, unlimited form submissions and 10 guest editors, etc.
- Enterprise – It is a custom plan where you can select features as per your need and you will have to pay accordingly. It comes with 10,000 CMS items.
eCommerce plans –
- Standard Plan – This plan costs $42 and is best suited for entrepreneurs. It comprises all features of the CMS plan plus custom checkout and shopping cart, integrated CMS for blogs, email customization and a 2% transaction fee.
- Plus Plan – It costs $84 and is perfect for higher volume businesses that require additional features. It includes all the business plan features plus unbranded emails, 10 staff accounts and has no transaction fee.
- Advanced Plan – This plan is for $235 and is recommended for people who wish to expand and reach new heights for their online businesses. This plan comprises all business plan features plus 15 staff accounts, unlimited annual sales volume and much more.
Workspace plans –
- Core – This plan will cost you $28 per month. It is suited for small teams and groups. In this plan, you get 3 seats and 10 unhosted sites.
- Growth – It costs $60 per month and offers 9 seats and unlimited unhosted sites. It is best suited for growing agencies.
- Enterprise – This is a custom plan where you can whichever feature you want and you will be billed accordingly.
Also Read: 51 Ways to Make Money Online For Beginners
Webflow vs. Wix Overall Comparison:
|Headquarter: Westport, Connecticut, USA||Headquarter: Pompano Beach, Florida, US|
|Year of Origin: 2006||Year of Origin: 2013|
User Reviews: 4.4 stars
|User Reviews: 4.6 stars
|Templates: 501||Templates: 100+|
|Design Assistant: Yes||Design Assistant: No|
|Free plan: Yes||Free plan: No|
|SEO Tools: Excellent||SEO Tools: Good|
|Blogging: Good||Blogging: Good|
|E-commerce: good||E-commerce: Good|
|Email support: Yes||Email support: Yes|
|Phone support: Yes||Phone support: No|
|Forum: Yes||Forum: Yes|
|Live chat: No||Live chat: No|
|Knowledge Base: Yes||Knowledge Base: Yes|
|Support Ticket: Yes||Support Ticket: No|
In the debate of Webflow vs. Wix, which one is better? What do you think? Well, this would depend on your requirement and budget. So, choose wisely by checking all its features, integrations, templates, and support, as all of these will play an important role in building your website.
Make your decision and get started!