The Best NFT Marketing Strategies and Platforms

Written By Sushma Singh

The trends are always changing. Someday one thing is popular, another day something else. The world of investment experiences similar changes. Investors are always looking for the next big thing which can make them money. As cryptocurrency continues to be popular, NFTs are the new rage in the digital world. People are heavily investing in NFTs in the hopes of making a profit in the future. Many artists are also creating NFTs to utilize this demand. For artists, it is important to understand the marketing of NFTs as though, the demand is high, you need to advertise your NFTs to attract buyers. In this guide, we will cover all aspects of NFT marketing which includes NFT games like Mark Cuban Axie Infinity.

The Best NFT Marketing Strategies and Platforms

The NFT market is growing rapidly which means more competition. If you make NFTs then you need to be aware of the techniques that will make them stand out. You should know the proper advertising skills, popular NFT marketplaces and learn how to identify potential buyers. Let us begin our guide by understanding NFT.

What is NFT?

NFT inscription on cubes
Photo by Andrey Metelev on Unsplash

NFT stands for non-fungible tokens, it is a digital asset that represents real-world objects such as music, artwork, videos, real estate, in-game items and more. Due to their unique properties, non-fungible tokens cannot be manipulated or forged. Non-fungible tokens are sold and bought online generally with cryptocurrency and they are usually created with the same type of software used for cryptocurrencies.

These are the cryptographic assets which are constructed on blockchain technology and cannot be replicated. It is having unique identification codes and metadata that separate them from each other.

Non-fungible tokens are different from fungible tokens like physical currency, and cryptocurrencies because they are identical to each other thus they serve as means for commercial transactions. Moreover, unlike fungible tokens like cryptocurrencies they cannot be traded or exchanged equivalently because of their unique properties. These days they are many NFT games like Mark Cuban Axie Infinity which are expanding the market of NFT.

What is NFT Marketing?

NFT graphic
Photo by Choong Deng Xiang on Unsplash

Marketing non-fungible tokens are the same as marketing any other product. In this era of non-fungible tokens, many firms are trading their NFT collections on their digital NFT platforms. NFT Marketplace is a digital stand where users purchase, trade, sell and store NFTs. In the NFTs marketplace, users can enlist as many of their NFTs for an auction and the buyers of the NFTs can buy through bidding.

Just like any other marketing, NFT marketing empowers businesses and creators to boost their NFT assets proficiently to gain a more important number of consumers and investors in their network. NFT marketing also promotes business enrichment as it helps to reach the target audience to sell the products, helps to establish good relationships with the customers, helps to spread brand awareness, increases revenue and more.

How NFT Marketplace works

Person using tablet | NFT Marketing

Generally, all NFT platforms have a similar workflow. The working of NFT Marketplace from the client side can be understood easily. First of all, the users have to register themselves on the platform. After registering them on the platform, they must install a digital wallet in which they can store NFTs. Then, users can make their mementos by uploading those items that will represent their work.

Users also have the choice to choose the kinds of payment tokens they want to receive for their artwork and can also set prices as proposed by the platform. Further, users have to register the item auctioned for sale. Users can choose bids for auctions or fixed prices.

Then the transactions are made by registering items that are to be sold to launch a private trade contract for the user’s wallets. The platform might need a collection moderation and NFT will be displayed on the list after approval.

NFT Marketing Platforms

There are various marketplaces where artist sells their NFT artwork. Given below are some of the best marketing platforms to sell or buy non-fungible tokens.

1. Rarible

Rarible website

Rarible is an NFT marketplace that is community owned. It provides RARI tokens to users who are active on the platform, and who sell or buy on the NFT marketplace. Rarible places focus on art assets and allow users to mint new non-fungible tokens so that they can sell their creations whether music albums, movies, books etc.

On this platform, you can look for non-fungible tokens by typing the creator’s name or collection. It helps you make both multiple and single collectibles by using the Rarible platform. By connecting your wallet, you can showcase your collectibles for sale. You just need to upload your file, enter the price for the item, put it on sale and provide the description, name and properties of your collectible.

2. Opensea

Opensea website

Opensea is one of the world’s largest marketplaces where you can sell, discover and buy exclusive digital assets such as ENS names, Axies, crypto kitties and more. It provides a variety of non-fungible tokens like digital art, virtual world, censorship-resistant domain names, collectibles, trading cards and sports. It has ERC1155 and ERC721 assets.

Opensea feature over 700 contrasting projects, like collectible games, trading card games, digital art projects, and name systems such as Ethereum Name Service. Creators can also make their items on the blockchain by making use of OpenSea’s item-minting tool. You can also use it to make a collection and NFTs for free, without the requirement of code. If you are selling items on the OpenSea platform, then you can sell an item for a fixed price, make a declining price listing, or make an auction listing.

3. SuperRare

SuperRare website | NFT Marketing

SuperRare is an important marketplace for NFT marketing where people can sell and buy unique digital artworks. It has built a network that is social and is top of the marketplace. Each artwork is tokenized digital art and is fairly created by an artist in the network.

Artworks on SuperRare is a digital collectible which is protected by cryptography and tracked on the blockchain. Transactions on this platform are made using ether, the native cryptocurrency of the Ethereum network. SuperRare does not accept all artists, however, you can fill out the form to submit your artist profile and then they will send you further information on the acceptance and profile creation.

4. Enjin

Enjin website

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Enjin is a platform where you can get started with blockchain technology and non-fungible tokens. This marketplace provides you with the platform to sell, buy, and discover unique digital assets.

Enjin also allows you to create non-fungible tokens and combine them with your games, websites and apps. It also allows you to buy and list collectibles and gaming items using Enjin wallet. You can download the digital wallet easily on the App store and Google play. More than 800K NFTs have been traded and there are around 2.1 billion NFTs on the Enjin platform.

Also Read: How to Mint NFT for Free: Step by Step Guide

5. Atomic Market

Atomic Market website | NFT Marketing

AtomicMarket NFT market is a shared liquidity non-fungible token market under smart contract which is used by a number of websites. The meaning of Shared liquidity is that the items which are listed on one market also show on all other markets as well. You can browse existing listings and can also list your own NFTs for sale on Atomic Market.

Non-fungible tokens of well-known collections receive a verification checkmark, which makes it easy to find the real NFTs and all the malicious collections are blacklisted. Atomic Market is a marketplace for Atomic Assets, a standard for NFTs on the eosio blockchain technology. The Atomic Asset standard can be used by anyone to tokenize and create digital assets and sell, buy, and auction assets using the Atomic Assets marketplace.

6. KnownOrigin

KnownOrigin website

KnownOrigin is an NFT marketing platform where you can explore and collect limited edition digital artwork. All the digital artwork available on this platform is unique and authentic and the creators can use KnownOrigin to display and sell their work. This platform is secure to use as it is protected by the Ethereum blockchain. Users can easily buy or place bids on NFT at an asking price.

7. BakerySwap

BakerySwap website

BakerySwap uses a native BakerySwap token and is a multi-functional crypto hub providing a number of decentralized finance services, as well as a crypto launchpad and non-fungible token supermarket. Its NFT supermarket hosts meme competitions, digital art and NFT in games that users can pay for in BAKE tokens.

8. Portion

Portion website | NFT Marketing

Portion is an online marketplace that can be used for NFT marketing. It connects collectors and artists through Blockchain technology so that users can easily invest, sell and own artwork and collectibles with full transparency. Portion allows anyone to be a collector and allows you to manage your digital and physical collection in one place, thus making it simple to exchange crypto for art and collectibles.

NFT Marketing Strategies

There are various techniques and strategies to do NFT marketing. We have compiled some of the best ones and they are listed below.

  • Banners: If you want to do NFT marketing then banners can be a great technique for some projects. What you can do is distribute the banners on various websites, such as CoinGecko, CoinTelegraph and more.
  • Push notifications: Push notifications are also an effective strategy for NFT marketing. Push notification is basically a pop-up on the browser that a person can click. When you tap on the notification, a client who is eligible goes directly to your website. While on the website, the client can go through the website to look for your products and services.
  • Affiliate Marketing: Another economical technique for advertising your digital collectibles is an affiliate marketing program. By adopting this program, you provide your affiliates with a definite percentage of the profit once they make sales. It is an affordable technique; thus, you should try the affiliate program when making your NFT marketing strategy.
  • Social Media Marketing: Social media marketing can also be used by project owners for marketing their digital artworks, as social media helps create a buzz about your project. The key social media platforms include Reddit, Telegram, Twitter, YouTube, LinkedIn, and Facebook which can be used for NFT marketing that you can include in your plan.
  • Blogging: If you want your non-fungible tokens to reach possible buyers at various stages in the buying journey then blogging can help. This NFT marketing tactic can provide information to people who want to know more about non-fungible tokens as it is a new technology.

Also Read: 50 Most Popular NFT Tokens

Mark Cuban Axie Infinity

Axie Infinity website

Axie Infinity is considered the leader in non-fungible token gaming. It is a turn-based play-and-earn card game that requires non-fungible tokens and virtual currencies. It’s most generally depicted as a Pokemon-style game in which players trade, battle, and raise digital creatures named Axies instead of Pokemon.

Sky Mavis, who is the developer of the Ethereum-based game Axie Infinity, has disclosed a $7.5 Million Series funding round. Mark Cuban, the giant American billionaire entrepreneur, is one of the investors in this game which is the reason why sometimes it is referred to as Mark Cuban Axie Infinity.

In-game digital assets like the Axie creatures are depicted by non-fungible tokens, whereas cryptocurrency tokens like AXS and SLP are in-game money. Individuals can trade their Axies freely and exchange the digital tokens they have collected in exchange for their fiat money. Thus, this lets gamers regain the monetary worth which they have generated by playing the game.

These cryptographically unique tokens give ownership and allow the player to trade Axies on the game’s marketplace for real money. It is different from other online games in terms of its synergy between standard online gaming and blockchain technology.

We have now covered all important information related non-fungible tokens, NFT marketing and Mark Cuban Axie Infinity. Marketing is an important factor in making any business successful. If you are an NFT artist, make sure you utilize some of the strategies we have mentioned to increase your profits.

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