Delhi-based Justrojgar has announced that it has secured an initial equity investment from Upaya Social Ventures.Terms of the deal were not disclosed.

The partnership coincides with the launch of www.justrojgar.com, India’s first-ever integrated on-line employment exchange for the service sector. The company envisions the website as a complement to its other efforts to recruit, train, place, and support service sector employees.

“This strategic partnership will afford Justrojgar the resources and expertise needed to connect those living in extreme poverty with an ever-expanding array of opportunities in the service sector,” said Ajaya Mohapatra, Managing Director of Techpeople, the parent company of Justrojgar. “

Justrojgar was designed as a social venture to bridge the demand-supply gap in the service industry by creating a comprehensive ecosystem to train job seekers and link them with potential employers. For corporate clients, service employees can fill roles such as janitors, security guards, and porters, while in a domestic setting these positions can include full- and part-time housekeepers, cooks, doormen, and caretakers.

“By allowing a variety of corporate and domestic employers to confidently source capable and reliable employees, Justrojgar is making it possible for those living in the furthest depths of poverty to directly benefit from the country’s economic growth,” said Sachi Shenoy, Upaya’s Executive Director.

Justrojgar is also fostering on-the-ground partnerships with the government, NGOs, corporates, industries, microfinance institutions and microfinance associations to fully realize the potential of its platform.

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