Skip to content
How to Monetize Podcasts on Spotify? A Complete Guide

How to Monetize Podcasts on Spotify? A Complete Guide

How to Monetize Podcasts on Spotify? A Complete Guide

In recent years, podcasts have become an increasingly popular form of entertainment and information. As a result, many content creators are looking for ways to monetize their podcasts and turn their passion into a sustainable income. One platform that offers this opportunity is Spotify, which offers several features to help creators make money from their shows. In this article, we will inform you how to monetize podcasts on Spotify and generate consistent income. 

How to Monetize Podcasts on Spotify? A Complete Guide

Woman hosting a podcast

Spotify does not pay podcasters to create and stream episodes on Spotify, except in exceptional cases. Monetization of podcast content on Spotify relies mostly on the audience, the number of followers, and the number of listens and streams that an episode gets.

Is It Possible to Make Money from a Podcast on Spotify?

Yes, you can make money from a podcast on Spotify. Podcasting is becoming increasingly popular and lucrative. Podcasters earn a significant income from their shows.

A professional podcaster on Spotify with an average high base audience earns over $10,000 per month. In contrast, top-of-the-charts podcasters like Joe Rogan generate at least 10 times the same revenue every month.

The key is to build a loyal audience and create content that resonates with your listeners, which attracts advertisers and sponsors. While it may take time and effort to build a profitable podcast, with the right strategy and approach, it is definitely possible.

Spotify Podcast Monetization Requirements

Person opening spotify app | How to Monetize Podcasts on Spotify? A Complete Guide

Monetizing podcast content on Spotify has certain criteria that need to be targeted and requirements to be fulfilled to attract and generate revenue as well as be eligible for Spotify’s monetization offerings. Spotify for Podcasters has basic eligibility requirements like:

  • For setting up subscriptions and charging for content, you should have published at least two episodes and must be located in a country or region where Podcast Subscriptions are available, e.g., United States, Canada, United Kingdom, Australia, France, Hong Kong, and more.
  • You must be located in the US and have published at least two episodes to earn through Listener Support
  • To enable Ambassordor Ads, you should be located in the US, have published at least one episode in the past 60 days, and in the same time frame should have at least 100 listeners on Spotify
  • If you are in the US, you can also enjoy the benefits of Automated Ads on an invite-only basis.
  • In addition to meeting these audience thresholds, creators must also follow the platform’s content policies and community guidelines. This includes complying with copyright laws and avoiding content that is hateful, discriminatory, or contains graphic violence or explicit sexual content.

By staying up to date with the platform’s policies and guidelines, creators can ensure that they are meeting the necessary requirements to monetize their podcasts on Spotify.

Cross-reference: Spotify Podcasters Are Making $18,000 a Month With Nothing But White Noise

How to Monetize Podcasts on Spotify

How to Monetize Podcasts on Spotify? A Complete Guide

If you are a creator and thinking how to monetize podcast on Spotify? We have provided detailed answer in this guide for you. We will also help you in how does Spotify monetize podcasts.

There are many ways to monetize your podcast on Spotify, and the good news is that you don’t have to rely on a single method to generate income. The key is to explore various monetization options and find the ones that work best for you and your audience. Here are some of the ways to monetize Podcast on Spotify:

1. Affiliate marketing 

With the platform’s vast listener base, many creators wonder how does Spotify monetize podcasts or can you make money from a podcast on Spotify.

The answer is a resounding yes! You can monetize your podcast on Spotify through affiliate marketing. This involves promoting products or services to your audience and earning a commission for any sales made through your unique affiliate link.

2. Sponsors

Sponsors pay podcast creators to advertise their products or services to their listeners through mid-roll or pre-roll ads. Creators need to build a loyal audience and establish their credibility within their niche to attract sponsors.

3. Advertisements

Podcast creators can earn money through mid-roll, pre-roll, and post-roll ads on Spotify. They can connect with ad networks to reach targeted audiences and have control over the ads that align with their brand and values.

4. Courses

Podcast creators can sell courses related to their niche on Spotify to monetize their content. They can promote their courses on their podcast to drive traffic to their sales pages and generate a scalable revenue stream.

Cross-reference: 1 Online Course Masters Introduction, Phil Ebiner’s Story

5. Donations

To those who are thinking how to monetize podcast on Spotify? This is one of the other ways for podcast creators to monetize their content on Spotify. Podcast creators can monetize their content on Spotify through direct donations using platforms like Patreon, PayPal, and Ko-fi.

6. Premium subscription

If you are a creator and wondering how does Spotify monetize podcasts? Premium subscriptions are another way. Podcast creators can monetize their content on Spotify through premium subscriptions offering ad-free listening or exclusive episodes. Spotify offers a Premium subscription service to monetize podcasts by providing exclusive content to subscribers.

7. Live Events

Podcast creators can monetize their content on Spotify through live events such as workshops, meet and greets, and live recordings, providing a new revenue stream and strengthening the sense of community around their podcast.

Cross-reference: Making Money on Spotify: Loud & Clear, Merch, Ticketing, Fan Support, and Future Opportunities

8. Products

Are you thinking how to sell your podcast to Spotify? Don’t worry. Podcast creators on Spotify can monetize their content through product sales, including merchandise and online courses, by using their podcast to promote these best-selling products and drive traffic to their sales pages.

Cross-reference: How Spotify stayed No. 1 in streaming audio even with Apple, YouTube and Amazon aiming for it

9. Services

Podcast creators can monetize their content on Spotify by offering coaching or consulting services related to their niche, using their podcast to showcase their skills and attract new clients, making it an effective way to generate revenue from their services.

We trust that our guide on how to monetize podcast on Spotify has been valuable to you. Kindly share your thoughts in the comments section below, and feel free to contact us if you have any questions. We would also appreciate it if you could tell us what you would like to learn next, so we can create more useful content that caters to your needs.

Source: Spotify: Monetizing your podcast


Aditya is a skilled researcher with a knack for understanding how companies make money. Since he was a kid, he's been fascinated by different ways to make money. He loves numbers and enjoys finding out how companies make money.

Share this post on social

Leave a Reply

Your email address will not be published. Required fields are marked *