Honey is a popular online platform that helps consumers save money by providing various discounts, coupons, and promo codes. online discounts have become a significant factor in online shopping, and platforms like Honey have made it easier for consumers to find the best deals. In this article, we will cover how does honey make money and its business model.
How Does Honey Make Money? Explained
Discounts and reward programs are what make shoppers add to cart as it gives them an incentive to save money more and increase the business. Platforms like Honey work on this mentality and base their whole model of business on it.
What is Honey?

Honey is a browser extension that automatically searches for discounts and coupons for the products you are purchasing online. It supports various online shopping platforms, including Amazon, eBay, and Walmart, among others.
When you shop online with Honey, it will search for the best available discounts and apply them to your purchase automatically.
One of the unique features of Honey is its price tracking tool, which allows users to monitor the price of a product and receive alerts when the price drops.
With Honey, users can set a target price, and when the product reaches that price, Honey will send an alert to the user and how does Honey make money, it will be quite understandable.
How does Honey work?
Honey is a useful tool for online shoppers looking to save money. Its community-driven database of discount codes, automatic code search, price tracking, and rewards program make it a valuable extension for savvy shoppers. As an answer to the question – how does Honey work – it is quite easy to understand.
When a user visits an online shopping website, Honey will automatically search for and apply the best available discount codes and coupons at checkout.
Honey works by using a database of discount codes and coupons that are submitted by its community of users. Users can submit codes that they have found to be working, and Honey will verify and add them to its database.
This community-driven approach allows Honey to have a vast database of discount codes that are verified and up-to-date.
Users can save time and money on their online purchases, and with its widespread availability across various browsers and online shopping websites, it is a must-have for anyone looking to shop smartly online and this answers the question how does Honey work.
Is Honey owned by PayPal?
Honey was founded in 2012 by Ryan Hudson and George Ruan and has grown to become one of the most popular online shopping tools with millions of users worldwide.
In 2019, it was announced that Elon Musk’s PayPal had acquired Honey for $4 billion, making it one of PayPal’s largest acquisitions to date. This acquisition was seen as a strategic move by PayPal to expand its reach in the e-commerce market and offer additional services to its users.
Now that Honey is owned by PayPal, it continues to operate as an independent company, and its services are still available to users.
The acquisition has allowed Honey to access PayPal’s vast network of merchants, which has helped to expand its offerings to users.
Honey’s price tracking tool, for example, now includes products from PayPal’s network of merchants, making it even more useful for users looking to save money on their online purchases.
The acquisition of Honey by PayPal has been a significant development in the e-commerce industry. It has allowed PayPal to expand its reach and offer additional services to its users, while also providing Honey with access to PayPal’s vast network of sellers and this answers the question – how does Honey make money.
What is Honey Business Model?
Honey is a popular online platform that provides various discounts, coupons, and promo codes for online shopping. The platform has over 17 million users and supports over 30,000 online shopping websites, including popular retailers like Amazon, eBay, and Walmart.
The business model of Honey is primarily based on affiliate marketing. Affiliate marketing is a performance-based marketing strategy where a company pays affiliates a commission for promoting its products or services.
In the case of Honey, the company earns a commission from the retailer when a user makes a purchase using a discount code or link provided by Honey.
The simple equation to how does Honey make money and Honey business model is that the platform earns a commission from the retailer.
This commission is typically a percentage of the sale and is paid to Honey as an affiliate fee. In turn, Honey shares a portion of this fee with the user in the form of cashback or rewards.
The very reason for its large customer base is that Honey is owned by PayPal. Retailers benefit from increased sales, while consumers benefit from the discounts and rewards offered by Honey.
Honey also generates revenue through its partnership model with various online shopping platforms.
Also Read: 30 Easy Ways to Get Free PayPal Money Instantly
Does Honey sell your information?
As a browser extension, Honey collects information from users to offer personalized shopping experiences and recommendations. However, users may have concerns about whether Honey sees their information and how the platform handles data collection.
Honey’s privacy policy outlines the types of information collected, how it is used, and how it is shared. The platform collects various types of data, including browsing and search history, purchase history, and device information.
This data is used to provide personalized shopping experiences, such as offering relevant discounts and coupons based on a user’s browsing history.
Honey assures users that their personal information, such as name, email address, and payment information, is encrypted and secure. The platform uses industry-standard encryption and security measures to protect user data as it is a crucial part of Honey business model.
Additionally, Honey does not sell or rent user data to third parties. However, Honey does share data with its affiliates and service providers to provide its services.
Does Honey sell your information? The answer is no. Honey’s data collection policy is in compliance with relevant data protection laws, such as GDPR and CCPA.
The platform provides users with transparency and control over their data, while also using data to provide personalized shopping experiences and recommendations.
How to use Honey on Amazon?
Amazon is one of the largest online retailers in the world, and knowing how to use Honey on Amazon can help users get the best possible discounts on their purchases. In this note, we will explore how to use Honey on Amazon and take advantage of its various features.
1. To use Honey on Amazon, users need to open the Amazon website and browse for the product they want to purchase. If there are any valid discounts available, Honey will automatically apply them to the user’s cart.
2. Users can filter the results by the discount amount, price, and seller rating to find the best deal. The extension has a search feature that allows users to search for products by keyword and view the available discounts for that product.
Using Honey on Amazon is a great way to save money while shopping online. The platform’s various features, such as the search tool, price tracking, and rewards program, make it a valuable tool for savvy shoppers.
By following the steps outlined in this note, users can take advantage of Honey’s various features and get the best possible discounts on their Amazon purchases.
How to use Honey coupon?
Honey Coupons are one of the ways how does Honey make money through a cut in marketing process. using Honey coupons is a simple and effective way to save money on your online purchases.
With the Honey browser extension, users can automatically search for available coupons and apply them to their purchases with just a few clicks. These are the steps that answer how to use Honey coupon and get the most out of the platform.
1. Install Honey Extension
The first step to using Honey coupons is to install the Honey browser extension. Honey is compatible with various browsers like Chrome, Firefox, Safari, and Edge.
2. Shop online
The next step is to shop online as you usually would. Browse your favorite online shopping websites and add items to your cart. When you are ready to check out, click on the Honey icon in the browser toolbar.
3. Apply Coupons
The platform will automatically search for available coupons and discounts for the products in your cart. It will display a list of available coupons, promo codes, and deals for the website you are shopping on.
Click on the Apply Coupons button, and Honey will apply the best available coupon codes to your purchase automatically.
4. Review and Confirm
After applying the coupons, review your order and ensure that the discounts have been applied correctly. If everything looks good, click on the checkout button and proceed to payment. The final price of your purchase will reflect the discounts applied by Honey.
5. Rewards and Price Tracking
Apart from offering discounts and coupons, Honey also has a rewards program where users can earn points for every purchase made through the platform.
These points can be redeemed for gift cards from various retailers. This is one of the most effective ways of answering the question how to use Honey coupon.
Also Read: Does Costco take Mastercard? All Payment Methods
How does Honey cash back work?
Honey cash back is a simple and convenient way to earn rewards for your online purchases. By activating cash back through the Honey extension and shopping at participating retailers, you can earn rewards that can be redeemed for gift cards to popular retailers.
1. Once you’ve activated cash back for a retailer, any purchases you make on that website will be eligible for cash back rewards. The amount of cash back you can earn varies depending on the retailer and the product category.
2. When you make a qualifying purchase, Honey will track your purchase and credit your cash back rewards to your Honey account within a few days. You can track your cash back earnings by logging into your Honey account and navigating to the “Honey Gold” section.
3. To redeem your cash back rewards, you’ll need to accumulate a minimum of 1,000 Honey Gold points, which are equivalent to $10. You can redeem your points for gift cards to popular retailers like Amazon, Walmart, and Target, among others.
Honey also offers a cash back program for select online travel booking websites, including Expedia, Hotels.com, and Orbitz, among others. Cash back rewards for travel bookings typically range from 1% to 10%. Applying these steps to find out how does Honey cash back work, will be good user experience.
The Honey browser extension is user-friendly and available for multiple web browsers, making it accessible to a wide audience.
While cash back rewards are not available for all retailers and product categories, Honey’s savings options can still provide significant savings for consumers. Overall, Honey is a reliable and convenient platform that can help you save money while shopping online.
Source: How does Honey make money?