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15 Best Landing Page Builders Software (2022)

Written By Sushma Singh

In today’s time, marketing is majorly about creating targeted leads with a proven potential to purchase. To generate leads and raise the number of email sign-ups, marketers use landing pages.

For making work easier, they have started using some of the best landing page builders. It helps promote offerings like whitepapers, ebooks, special discounts, or just to persuade visitors to subscribe to the email updates.

The best landing page builders come with a suite of features that are pretty affordable; plus, they make it quite easy and simple to boost your online marketing campaigns, which in turn helps raise sales.

15 Best Landing Page Builders Software

Here is the list of some of the most reliable landing page builders you can use to increase your brand awareness and sales. This list was curated after a lot of research; thus, you can pick any of them as per your business marketing requirements:

1. Leadpages

Leadpages

It is one of the most economical landing page builders with an excellent form builder. It is popular software that renders its users with amazing templates and tools for increasing leads and sales for the business. The good part about this platform is that you can easily integrate pop-ups, landing pages, websites, and more.

Features:

  • With Leadpages, you get hosted landing pages with a robust drag & drop editor.
  • You get over 160 templates
  • It possesses unlimited Mobile-Responsive Pages
  • Possess quality A/B testing and analytics
  • trait
  • Has unification with WordPress
  • You get access to an analytics dashboard
  • Leadpages offers checkout builder and stripe integration
  • Works well with more than 40 tools
  • Mobile-responsive templates
  • You get an unlimited publishing feature

Cons:

  • It becomes difficult at times to fine-tune some of the design elements
  • Not all the templates it offers are free
  • Problems with some of the customization options

Pricing:

  • Standard Plan: It costs 25/month
  • Pro Plan: It costs $48/month
  • Advanced Plan: It is for $199/month

All the plans comprise unlimited landing pages, Facebook Ad Builder, unlimited pop-ups, SEO functionalities, high page load speed, and mobile responsive landing pages.

They also provide a 14-day free trial; you can claim the money back if you do not like their services.

2. Unbounce

Unbounce

This is the best landing page builder for you if you have the prime focus on conversion. They try making the users “un-bounce” by ensuring that you can swiftly and seamlessly opt for the landing pages that convert at a great speed. This platform helps design and test custom landing pages, pop-ups, and sticky bars.

Features:

  • Easy user interface
  • Drag and drop functionality
  • Unbounce offers more than 125 AI-powered and mоbіle-rеsроnsіvе tеmрlаtеs
  • You can use SSL encryption for securing your landing pages
  • Offers excellent A/B testing options
  • Targeted pop-ups
  • AI-powered optimization brings the right customer to the right landing page variation.
  • Renders its users with powerful text replacement for SEM drives
  • You also get friendly plugins, form creation, and page design with Unbounce
  • It offers custom dоmаіns

Cons:

  • Limited template options
  • Slight learning curve
  • Relatively expensive

Pricing:

It offers four price plans:

  • Launch: $80/mo
  • Optimize:$120/mo
  • Accelerate: $200/mo
  • Scale: $300/mo

With its annual billing, you’ll save 10% on your total billing amount.

You can sign up for a 14-day free trial if you want to test out all the features. Another amazing thing is that if you wish to continue with their subscription after 30 days, they offer 20% off on your first 3 paid months.

Also Read: 23 Best CPA Networks for Beginners

3. Instapage

Instapage

This is one of the most renowned landing page builders because it comprises some of the best features required to turn traffic into conversions. It is a very easy-to-use platform and is best recommended for beginners; plus, the signing up process is also very straightforward.

They claim to raise your conversion rates by around 400%; what else can you ask for? Instapage takes numerous safety measures to safeguard your site from malicious attacks.

Features:

  • Get hosted landing pages with a robust drag & drop editor
  • More than 200 customizable templates
  • Best user interface and easiest to use
  • It also has the feature wherein you can send cоnfіrmаtіоn mеssаgеs tо thе сustоmеrs
  • You can also select any included stock images if you require media content
  • Offers great analytics reports
  • Instapage is highly optimized
  • Enables users to operate A/B tests for optimizing landing pages without any lag in the page load times
  • You can also launch AMP landing pages right on the platform
  • Instapage renders direct WordPress integration
  • Built-in Heatmaps

Cons:

  • Their prices get expensive very quickly
  • No pop-up options are available
  • Instapage is not much powerful/flexible as compared to the others on the list

Pricing:

Instapage comes with two price plans:

The Core plan: Is $99 per month. It offers standard features like a strong integration ecosystem, post-click experience creation, etc.,

The Enterprise package: It is quote-based and renders more advanced features like personalization experience manager, enterprise-Level security features, etc.

It also offers a 14-day free trial in which you can try all the core plan options, and if you do not like their services, you can claim your money back.

4. GetResponse

GetResponse

It is one of the best landing page builder apps as they offer an all-in-one solution for all your marketing needs. They enable you to build high-converting and mobile responsive landing pages, plus they also offer email marketing and webinar capabilities. Many people opt for this platform because it helps set the target list size and factors it into its pricing.

Features:

  • You get access to more than 5000 Shutterstock photos to use on your page
  • GetResponse offers built-in analytics
  • The unique thing is that it places sticky sign-up forms to your landing page’s bottom and top edge for converting your leads.
  • Creates pages using a friendly drag-and-drop editor
  • Offers integrated email marketing features
  • You also get ready-made sales funnels
  • It provides a hosted landing page solution with a robust visual editor
  • Users get easy to integrate countdown timers that help raise conversions
  • Integrates well with numerous platforms such as Adwords, Bing, KissMetrics, and Facebook
  • A/B testing

Cons:

  • Few of the landing pages don’t work well on the mobile devices
  • The drag-and-drop editor can delay at times
  • Not recommended for heavy e-commerce usage

Pricing:

It comes with four price plans-

  • The Email plan: It costs $15 per month
  • Pro Plan: This plan costs $49 per month
  • Max Plan: This plan is for $165 per month
  • Enterprise Plan: It costs $1199 per month

GetResponse also offers a 30-day free trial.

5. Landingi

Landingi

This platform lets you build and optimize your own custom landing pages even if you do not possess any programming skills. It has a powerful drag and drop functionality and offers resilient access to landing page creation. It is best for people who want to put up a land page as quickly as possible.

Features:

  • Offers over 200 landing page templates
  • Landingi has integrations with Salesforce, Mailchimp, Hubspot, and many more.
  • А/В Ѕрlіt Testing
  • You also get web analytics with your account
  • The good thing is that it provides unlimited landing pages, traffic, domains leads, and users.
  • It is very easy to set up.
  • One of the unique features is that it renders a matching thank you page for every landing page template.
  • Landingi is embeddable on your Facebook page.
  • It captures leads and enables you to perform automation by using those leads.
  • It does orgаnіс-rаnk oрtіmіzаtіоn

Cons:

  • Restricted customization options
  • Do not offer A/B testing and Pop-ups features  with the cheapest plan
  • Landing pages are relatively less mobile-friendly

Pricing:

Landingi offers four pricing plans:

  • Create Plan: It costs $29 a month
  • Automate Plan: It is for $49 a month
  • Agency Plan: It costs $109 a month
  • White Label: It costs $185 a month

All its plans come with a 14-day free trial, and the good thing is that no credit card is required.

6. Hubspot

Hubspot

It is one of the best landing page builders as it offers numerous tools for digital marketers and salespeople. The good part is that you can generate and test landing pages that produce leads without designers’ support. It is a reputable company that is a one-stop-shop for all your marketing requirements.

Features:

  • It offers 13 well-designed free templates; you get hundreds of more from its Hubspot Marketplace.
  • Hubspot Captures leads with forms in an easy format
  • It also offers list segmentation
  • You can use its A/B testing for improving your landing pages
  • Provides great customer support and documentation
  • Interactive editor
  • Hubspot Mobile-optimized
  • Renders users with blog & content creation tools
  • Enables you to build professional-looking landing pages in a couple of minutes
  • Get deep customer insights with Hubspot

Cons:

  • You need to be a HubSpot customer for using it
  • They do not have an e-commerce platform
  • Recommended for larger customers

 Pricing:

$It comes with a free plan that includes 13 industry templates and basic analytics, plus various other handy business tools

It has three paid plans:

  • Starter plan: $50/month and you get access to 1000 contacts
  • Professional plan: $800/month
  • Enterprise Plan: $3,200/month

Also Read: 25 Best Affiliate Marketing Platforms & Networks

 7. Clickfunnels

Clickfunnels

This platform is well-known as a sales funnel builder, and you can even use it for selling products online. It enables you to choose the sales funnel which is created to sell your type of product; thus, you would be able to send traffic to the offer. It also renders tools and editors that aid in creating landing pages, a lead generation system, membership websites, squeeze pages, and much more.

Features:

  • Top-notch customer support
  • Offers a simple drag and drop landing page editor
  • Numerous out of the box “ClickFunnels” (templates)
  • Clickfunnels offer A/B testing
  • Funnel features help effectively convert leads to customers
  • It makes it easy to move around the content and get a business live online
  • Enables users to create high-converting shopping carts by one-click upsells
  • Comprises of various types of pre-built funnels— from billing pages to opt-in pages
  • Templates are very simple
  • You can manage everything in one single dashboard

Cons:

  • Limited email functionality available
  • Relatively fewer features than in the Enterprise-grade software
  • This platform can overwhelm beginners

Pricing:

Clickfunnel comes with two pricing plans:

Startup Plan: $97/month

Etison plan: $297/month

It also offers a 14-day free trial to test its services and begin creating your landing page straight away.

8. Wishpond

Wispond

It is the best landing page software because it has an easy-to-use and attractive page builder which can help optimize your lead generation and boost sales. It is best recommended for growing businesses as with them; you can create landing pages and do contests, promos, and create forms and pop-ups.

Features:

  • Wishpond easily integrates with other well-known marketing platforms
  • Massive pre-designed templates filtered by industry
  • You get over 100 mobile-friendly landing pages
  • Helps maximize lead generation
  • You get unlimited landing pages, social contests, and pop-ups
  • Use its marketing automation tools for excellent results
  • Its templates are responsive across all devices
  • A/B testing
  • Users can create forms without having coding knowledge
  • Live chat support is available

Cons:

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  • Limited customization
  • The drag-and-drop features are slightly confusing at times
  • A/B testing and custom JavaScript are not available on all plans

Pricing:

Wishpond has three pricing plans:

  • Starting Out plan: $49/month (caps at 1500 leads)
  • Everything You Need plan: $99/month (caps at 2500 leads)
  • Rapid Growth plan: $199/month (caps at 10,000 leads)

You can subscribe to any of them for either a monthly or annual plan. The major difference between them is the number of leads and access to advanced features such as API access.

There’s a 14-day free trial on annual plans to use their services, and if you like their services, you can opt for their premium plan.

9. ShortStack

ShortStack

This landing page builder major targets online contests, which is an excellent method for getting new leads for your business. ShortStack enables you to create all types of contests such as giveaways, photo contests, quizzes, video contests, and much more. It has an easy-to-use editor that renders email marketing tools for keeping track of leads and your conversion rate.

Features:

  • It possesses built-in lead generation features
  • You can use its wonderful analytics
  • Easy to use drag and drop editor
  • With ShortStack, you can collect user-generated content
  • It enables to use of custom domains for doing white-labeled campaigns
  • Social and email integration
  • Lets users make mobile-responsive landing pages
  • Strong analytics and ROI tracking
  • With ShortStack, you will be able to automate emails to lead captures on the page.
  • Scheduling functionality and the built-in analytics tool help collect all the data for you.

Cons:

  • Expensive starting prices as compared to the others in the list
  • There is a limitation on the number of page views you get per month
  • Slightly complicated for beginners

Pricing:

ЅhоrtЅtасk offers three price plans:

  • Starter plan: $29 per month and offers 2,000 entries
  • Business plan: $99 per month with 10,000 entries
  • Agency plan: $199 per month and allows 50,000 entries

It also offers a 10-day free trial in which you can use its services and decide if you want to opt for its premium version on not.

Also Read: 60 Best Ways to Advertise Your Business

10. Wix

Wix

It is said to be the best landing page builder software tool as it comes with a nifty page landing creator built-in. It is an Israeli-based website building platform that has helped over 125 million people launch a website to date. They help create different landing pages, starting from coming soon to under construction placeholders.

Features:

  • Easy to use
  • Offers more than 30 templates to pick from
  • Numerous landing page options
  • Easy to launch like all of Wix’s websites
  • Partner platform for services
  • You can create different types of sites with Wix starting from portfolios to e-commerce sites and much more.

Cons:

  • Its major functionality is not a landing page builder
  • Very less bandwidth and storage on some of its plans
  • Fewer customizations options as compared to other software on this list

Pricing:

Wix comes with three pricing plans:

  • Connect Domain: $3.54 a month
  • Combo: $14 a month
  • Pro: $23 a month

It comes with a 14-day trial, and if you are not 100% satisfied with their services, you can get your money back.

11. Elementor

Elementor

It is one of the best landing page builder apps with more than 5 million users and comes as a WordPress plugin that you add to your WordPress website to start creating custom pages. The best part is that it provides you with complete control of every aspect of your landing page design. It also integrates with WooCommerce to help change your page into a transactional one.

Features:

  • This is one software that is built particularly for WordPress sites
  • An array of design options
  • With Elementor, you can get seamless WordPress integration
  • Get more than 80 design elements such as videos, spacers, image galleries, buttons, forms, and much more
  • Drag and drop builder
  • This tool requires no coding
  • Huge library of templates
  • They offer design pages with a responsive editing tool
  • Elementor renders forms that integrate with numerous marketing tools
  • It comprises an open-source project for developers that unfolds a suite of innovative landing page tools

Cons:

  • There are some glitches with Elementor.
  • This platform has a learning curve for the first-timers
  • Relies on 3rd parties for various add-ons

Pricing:

It comes with a free plan in which you get 30 basic widgets.

Elementor offers three pricing plans:

  • Personal plan: It is for $49/year
  • Plus plan: $99/year
  • Expert Plan: $199/year

12. Lander

Lander

It is another excellent landing page builder that aids the design of high-converting landing pages in just a couple of minutes. Lander has more than 1.5 million users and offers more than 100 pre-made templates to select from. They also use dynamic text replacement (DTR), which means that if you run PPC ads, it will dynamically match with your PPC keywords and your PPC landing pages.

Features:

  • Built-in drag and drop feature
  • A/B testing on all packages
  • With Lander, you can create auto-fill forms to make it easier for potential leads.
  • You can do unlimited landing page creation with this platform
  • Custom code editing is available
  • You can make use of email integration to make communications better
  • You can do the creation of your domain with Lander
  • Create Facebook landing pages
  • Offers an option to track conversions with its analytics features
  • Welcome emails and third party email integrations

Cons:

  • Limited customizations options
  • Lander lacks some design features
  • Restrictions on the number of visitors you get every month

Pricing:

Basic plan– It costs $16/mo, and you get 5000 visitors and three custom domains (You can avail 66% off if you opt for the annual plan).

Professional Plan– It costs $83 a month, and you get 25,000 monthly visitors and ten custom domains (You can avail yourself 45% off if you opt for the annual plan).

Lander offers a 14-day free trial to test all their features and paid plans.

13. Makeswift (Landing Lion)

Makeswift (Landing Lion)

It is yet another excellent landing page builder and is a must on the list because of the amazing features that it offers. Formerly it was known as landing lion, but late on, they changed it to Makeswift and gave it a completely new look and full of advanced features.

It helps create the landing pages so quickly that you don’t even require HTML or CSS. They use an entirely customizable builder which enables you to design pages as per your taste. The best thing is that multiple users will be able to do the edits in real-time; this means that nobody would be locked out when someone is making the changes.

Features:

  • Offers a huge library of templates for different purposes such as eBook, giveaway, coming soon, lead capture form, etc.
  • It is an SEO optimization tool.
  • With Makeswift, you can design landing pages as per your needs
  • Provides automatic SSL certificates
  • It lets you work with multiple users simultaneously
  • Provides strong integration options
  • You can create mоbіlе-responsive landing раgеs with Makeswift
  • Lets you build pages without entering even a single line of code
  • Comes with a visitor playback feature that enables you to watch visitor behavior
  • Easy to use drag and drop builder

Cons:

  • You’d have to request an invite for using this tool
  • It is not the most reasonable option available
  • Does not integrate with tools like Adwords and Google Analytics

Pricing:

The good news is that with Makeswift, you get a freemium package, and you do not even require a credit card. Its free plan offers 1 workspace, Makeswift domain, 10,000 views, and 1GB storage.

It offers three paid plans:

Launching plan: It costs $29 per month, and you get 1 workspace, 1 custom domain, 25,000 views, and 10GB of storage.

Growing plan: It costs $99 per month, and you get 1 workspace, 5 custom domains, 100,000 views, and 20GB of storage.

Scaling plan: It costs $249 per, and you get 5 workspaces, 25 custom domains, 400,000 views, and 30GB of storage.

Also Read: 120 Best Affiliate Programs

14. Ucraft

Ucraft

It is one of the best landing page builders as it helps transform your ideas into online realities. This platform is recommended for people who wish to create an elegant website to demonstrate their projects, business, or events.

Thus, it lets you create a landing page uniquely yours. For example, with this tool, you can make logos, edit colors and change the effects as per your choice.

Features:

  • Comes with a drag-and-drop editor
  • Easy to move content around and get a business page working
  • Offers an intuitive page builder
  • Round the clock live chat support
  • Тhе Теаm Арр: it gives your website access to your team members аnd also gіvеs thеm editing rights
  • It comes with form creation and page design
  • You also get unlimited pages in all its plans
  • Convert the text into other languages by using its multilingual features
  • The ЅЕО Aрр: provides you with thе bаsіс tооls, like аddіng а раgе tіtlе, іmаgе аnd dеsсrірtіоn
  • Built-in analytics

Cons:

  • It lacks a significant feature, which is customer feedback
  • It is more like a website builder than a landing page builder
  • No A/B testing

Pricing:

It comes with a free package in which you will get a few basic features.

Ucraft comes with three price plans-

  • Pro Website Plan: It is for $10 per month
  • Pro Shop Plan: It is for $21 per month
  • BigCommerce plan: It costs $39 per month

The best part is that it offers a 14-day free trial to try its services, and you don’t need a credit card for subscribing to it.

15. Mailchimp

Mailchimp

This amazing landing page builder lets you create beautiful landing pages in just a few clicks. They also claim that their users have seen an increase of around 36% in their audience growth rate by using their landing page creator. With the help of this tool, you will be able to test your products and send messages before launching the product.

Features:

  • Simple and easy-to-use builder
  • Drag and drop builder built-in
  • Helps increase audience growth
  • You get unlimited landing pages with all its plans
  • Content from your site auto-populates in your landing page builder
  • Offers online payment processing
  • Builder available on all its plans
  • You can easily tie a landing page to a MailChimp campaign
  • Quick and straightforward set-up
  • Integrated email marketing features

Cons:

  • Free to get started, but offers limited options only
  • Very few design options
  • Weak integration

Pricing:

  • Free plan: It comes with some basic and limited options
  • Grow plan: It costs $10
  • Pro plan: $199

These were some of the best landing page builders; you can use them to increase traffic on your website, which would boost your sales. The major benefits of using these page builders are that they are easy to use and come with built-in analytics, A/B testing, attractive templates, and integration with various third-party software.

Recommended: 40 Best Influencer Marketing Platforms

Thus, for increasing ROI, you cannot create shedding landing pages as they are important to lead your visitors down the funnel; that is the reason why you should pick the best software for creating an excellent landing page.

Choose the tool after analyzing all their features, plus test them before opting for the premium versions.

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